Flower Farming in New Zealand

Welcome to Flower Farming in NZ—the podcast where we dig into the art of growing and selling beautiful blooms here in Aotearoa.I’m your host Jo Robinson, a grower, flower lover, and passionate supporter of local, seasonal flowers. Whether you're just starting out , or you’re already knee-deep in growing and selling flowers, this podcast is for you. Each episode, we’ll explore different aspects of growing flowers in New Zealand—from practical how-to guides and seasonal tips, to interviews with local growers, florists, and flower lovers across the country. Do join us on our flowery journey.

Flower Farming in New Zealand is a education podcast hosted by Jo Robinson, with 27 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Jo Robinson hosts Flower Farming in New Zealand, a education show with 27 episodes published.

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  Episode #10

  Healthy Soil, Better Flowers | Soil Biology with Nicky from Crop S3 E10

  Aug 3, 202641 minS3

  Healthy flowers begin with healthy soil—but what does that really mean? In this episode of Flower Farming in New Zealand , I sit down with Nicky from Crop to explore the fascinating world beneath our feet. We discuss how soil biology influences plant health, why understanding your soil test is so important, and how microbes, fungi, pH and organic matter all work together to produce stronger, healthier flowers. Nicky also shares practical ways flower farmers can improve soil naturally, including the role of biochar, avoiding common phosphorus mistakes, and building resilient soils that support productive crops year after year. Whether you're growing flowers commercially or simply want healthier plants in your garden, this episode will change the way you think about soil. It's all about healthy soil for flower farming. Easy Ways to Support Our Work! 1) Subscribe Subscribe to Flower Farming in New Zealand for practical conversations with growers, florists and industry experts from across New Zealand. 2) Share If this episode helped you, please share it with another grower. Every recommendation helps strengthen New Zealand's flower farming community. 3) Donate If you'd like to support the podcast, please consider making a donation. Your support helps us continue sharing practical knowledge and connecting New Zealand's flower industry. The easiest way to donate is to Buy us a Coffee (make a donation) following this link ⁠⁠https://coff.ee/flowerfarmersinnz⁠⁠ 4) Comments and Likes Comments and Likes really help the algorithm find us so that other flower farmers and growers can enjoy our content. Resources discussed in this episode: Crop: Understanding Your Soil Test Workshop Dr Elaine Inghams Soil Food Web School Episode with Matt from Carbon Options on Biochar Podcast episode of Six Inches of Soil Six Inches of Soil Documentary For the Love of Soil Book Connect with our Sponsors - Fresh Cut Flower Wholesalers #healthy soil #soil biology #flower farming NZ #soil health #flower farmer podcast #soil testing #biochar #mycorrhizal fungi #regenerative flower farming #healthy flowers#sustainable flower farming

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  Episode #9

  Finding Joy Through Nature, Community and Flowers S3 E9

  Jul 22, 202642 minS3

  How Rachel Inger Built a Thriving Small Flower Farm Join us as we explore Rachel Inger’s journey in flower farming, highlighting her adaptable approach to growing flowers in Hamilton's climate, and the importance of community and planning in flower farming success. Listen to Rachel’s perspective on the joy of flower farming—building relationships, being outdoors, and creating a lifestyle that balances work and family. • Connect with our Sponsors - Fresh Cut Flower Wholesalers • ⁠Follow them on Instagram @freshcutflowerwholesalers⁠ • Support Our Work! • Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: • · Advertising in an episode • · Sponsoring an episode or a season or you can • · Buy us a Coffee (make a donation) following this link ⁠ https://coff.ee/flowerfarmersinnz⁠ Key Takeaways • - Understand your unique growing conditions and adapt techniques accordingly. • - Soil management is essential; consider your soil type and how it affects your crops. • - Leverage local markets and social media to sell your flowers effectively. • - Customize your approach based on experiences rather than just external advice. Rachel Inger’s insights into flower farming provide valuable lessons for anyone interested in the floral industry. By understanding your environment, managing your soil, and effectively reaching your market, you can thrive in this beautiful yet challenging field. • Key words: • #flowerfarminginNZ • #nzflowergrowers • #nzflorists • #sustainablefloristry • #sustainableflowerfarming Timestamps: Timestamps: 00:00 - Introduction to Rachel and her flower farm 02:09 - Rachel’s farm size, layout, and soil conditions 02:22 - Why Rachel chooses mound beds over formal raised beds 03:30 - Pathways and weed management strategies 04:10 - Soil health, amendments, and the importance of soil testing 05:37 - Growing conditions in Hamilton versus Central Otago 06:40 - Planting schedule for tulips and hardy annuals 07:50 - Wind and frost protection methods 09:37 - Strategies for selling wholesale plus to florists and retail customers 10:46 - Seasonal crop choices for summer (zinnias, cosmos, amaranth) 12:03 - The popularity of certain flower colours and varieties 13:08 - Growing and selling tulips, including subscription models 14:37 - Post-harvest handling and frost protection for tulips 15:45 - How Rachel manages delivery logistics for wholesale flowers 16:54 - The impact of local grower groups and collaboration 21:53 - Use of greenery in bouquets and future crop plans 22:43 - Selling seed kits as gift products and diversification 23:43 - Insights into wholesale selling process and building relationships 29:19 - Working out crop costs and recording yields for profitability 32:24 - Group efforts for logistics and collective shipping 33:21 - Building a supportive grower community in Hamilton 36:48 - Transitioning into seed sales and diversifying income streams 39:13 - Favourite tools, including battery-powered sprayers 42:58 - Advice for new flower growers: research, focus, and enjoyment 45:14 - Reflecting on what gives Rachel joy in flower farming: connection with nature and people Resources & Links: • @freshcutflowerwholesalers Local flower wholesaler • Floret's Cut Flower Garden Book https://gardenonthehill.co.nz/products/cut-flower-garden • https://www.ryobitools.com/search?q=battery%20sprayers Ryobi Battery-Powered Sprayer • https://www.harvestbloomflowers.co.nz/seedkits Seed Kits & Gift Pack Ideas Connect with Rachel Inger: • https://www.instagram.com/harvestbloomflowers/ This episode underscores how adaptable, community-oriented, and strategic flower farming can be—no matter your climate. Music licensed through Soundstripe. Code: TK8ZPB5HGGMOS9MD, B4YGMZVPSREJYW0K Spotify Show Notes:

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  Episode #8

  The Business of Flower Farming: Building a Profitable Flower Farm S3E8

  Jul 6, 202650 minS3

  In this episode of Flower Farming In NZ, Jo Robinson sits down with Julie Treanor, business coach, flower farmer and co-founder of the Floral Business Activator. We move past the "build it and they will come" trap to explore the marketing strategies that actually move the stems you are already growing. Whether you’re a professional grower or scaling your commercial production, this conversation dives deep into the psychology of sales, value-based pricing, and how to stop being treated like a supermarket commodity. In this episode, we discuss: Selling Transformation, Not Just Stems: Why marketing the "joy" and emotional impact of your flowers is more effective than listing varieties. The Commodity Trap: How to position your farm so you aren't competing with supermarket prices. Professional Pricing: The psychology of under pricing and how to value your expertise. Handling "Budget" Requests: Strategic ways to respond to price-sensitive customers without devaluing your work. Reliable Marketing Channels: Why your email list and website are more critical than social media algorithms for consistent sales. Want to sign up to the Floral Business Activator? Using this link helps support our work https://learn.floralbusinessactivator.com/a/qkiib Detailed Chapters: 0:00 - Introduction & Season Sponsor 1:15 - Meet Julie Trainer: From Business Coach to Flower Farmer 5:50 - The Marketing Mistake: "Build it and they will come" 13:05 - The Profit Reality: Revenue vs. Paying Yourself 21:10 - The Psychology of Under pricing & Valuing Your Work 23:45 - Marketing 101: Features vs. Transformation 25:30 - Understanding the "Why": Why Customers Actually Buy Flowers 28:50 - Market Perception: Being Known for Quality vs. "Cheap" 29:45 - How to Handle "Budget" Wedding Inquiries 31:25 - Finding Your "Why" as a Business Anchor 35:50 - Why Your Email List Beats Social Media for Sales 41:05 - Rapid Fire: Profitable Crops and Marketing Myths 47:30 - The Hard Truth: To have a business, you must do business 49:50 - Closing Thoughts Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link https://buymeacoffee.com/flowerfarmersinnz Links Mentioned: Floral Business Activator (FBA): https://learn.floralbusinessactivator.com/floralbusinessactivator Fresh Cut Flower Wholesalers (Season Sponsor): https://www.instagram.com/freshcutflowerwholesalers/ Keywords: flower marketing strategy, NZ floral industry, selling cut flowers, professional flower farming, flower farm business tips, New Zealand flower growers, marketing for farmers, floral business growth, value-based pricing flowers. Get ready to reshape your flower farming journey—because success blooms when you understand your worth, community, and the business side of beauty! Music licensed through Soundstripe. Code: BFB8DMCRT3WBKV9J, ZVM1DSQXCPDO2SKL, 8CM6ZNHDF2TAEEA7, Y3VJQ8MJ3LEBL3BB

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  Episode #7

  Classic, Timeless and Romantic: Inside the Search for the Perfect Rose S3 E7

  Jun 22, 202641 minS3

  In this episode of Flower Farming in NZ, Jo Robinson is joined by Samantha Matthews of Matthews Nurseries, https://www.matthewsroses.co.nz/ a third-generation family business that has been growing roses since 1947. Samantha takes us behind the scenes of modern rose breeding, sharing the science, patience, and passion required to develop new rose varieties that are beautiful, healthy, and suitable for New Zealand gardens and flower farms. From planting 50,000 seeds and selecting just a few hundred seedlings, to years of spray-free trials and evaluation, Samantha explains why developing a new rose can take more than a decade. We discuss: • How rose breeding works • Why it can take up to 12 years to release a new rose • The challenge of breeding fragrance and disease resistance together • Spray-free rose trials and selecting the toughest plants • What flower farmers should look for in a rose • Vase life, stem quality, and picking performance • Current colour and style trends in roses • The story behind the popular rose My Mum • Plant Variety Rights and protecting new varieties • Crab apples for gardens and floristry Whether you're a flower farmer, florist, gardener, or rose enthusiast, this episode offers a fascinating insight into the work that goes into every new rose. Connect with our Sponsors - Fresh Cut Flower Wholesalers ⁠Follow them on Instagram https://www.instagram.com/freshcutflowerwholesalers/ Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link ⁠https://coff.ee/flowerfarmersinnz⁠ Follow Flower Farming in NZ and let us know your favourite rose variety. To follow Samantha's photography, follow her on Instagram https://www.instagram.com/samanthamatthewsphoto/ • Rose breeding • Flower farming NZ • Growing roses • Cut flower roses • New Zealand roses • Rose breeder • Matthews Nurseries Riverside.fm Music Attributions: Bongo Baby Music licensed through Soundstripe. Code: UNCNNGBIU0XZP00O Elderflower Music licensed through Soundstripe. Code: 8CNVRDVZQKASFMAX

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  Episode #6

  Asking “Why Not” to Cultivate Resilience and Innovation in Organic Flower Farming S3 E6

  Jun 6, 202647 minS3

  <p>In this episode, Bronwyn from Seeds of Change in Darfield (Canterbury) shares her inspiring journey from health coach to innovative flower farmer and florist, emphasizing the importance of microclimate management, community support, and creative business models in sustainable farming. </p><p>Discover how she responds to “No” with “Why Not” as she navigates seasonal challenges, soil health, and market limitations with resilience and forward-thinking strategies.</p><p>Connect with Bronwyn on Facebook ⁠⁠https://www.facebook.com/bronwyn.adamshooper/⁠⁠⁠⁠</p><p>Follow Flower Farming in NZ on Instagram ⁠⁠https://www.instagram.com/flowerfarmingin_nz/⁠⁠</p><p>This episode offers valuable insights for small-scale far...

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