Episode #6
A Business Decision Disguised as a Creative One: Giga's Rebrand Story | The Debrief
Brand isn't meant to start the fire — it's the accelerant. And you can't accelerate something that isn't already moving. By the time Giga came to Focus Lab, the fire was already burning. They had traction, product-market fit, and a proven model. What they didn't have was a way to package, position, and communicate what they'd built. In this episode of The Debrief , Focus Lab CEO Bill Kenney sits down with Sam Burns, Head of Marketing at Giga Energy, to relive the rebrand that helped a fast-moving manufacturing company build trust, attract top-tier talent, and scale into new markets — all without losing who they are. Tune in to hear: Why founder buy-in means more than just signing off on a logo The case for slowing down, and why it's the hardest sell at a fast-moving company The downstream business impact of getting your brand right How to build a brand system that scales across your organization If you're a founder or B2B marketing leader trying to figure out when (and how) to invest in brand, this one's for you. --- Episode Resources: Check out Giga Energy Giga Energy x Focus Lab Case Study --- Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Subscribe to our newsletter Connect with us on LinkedIn Subscribe to our YouTube channel Follow us on Instagram
