Focus On Brand

A podcast from the team at Focus Lab, a global B2B brand agency building brands that lead and inspire. focuslab.agency

Focus On Brand is a arts podcast hosted by Focus Lab, with 113 episodes on record and a Required Pod Score of 80.

Focus Lab hosts Focus On Brand, a arts show with 113 episodes published.

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  Episode #7

  How Sett's Meerkat Mascot Helped Fuel a 20X Growth Story | The Debrief

  Sep 16, 202629 minS4

  B2B doesn't get a lot of mascot love. Sett went all in on one anyway — and grew ARR by 20X without spending a dollar on ads. Before their rebrand, Sett was still finding its voice: a placeholder logo, one landing page, and little to differentiate them in a market where every brand looks the same. A meerkat changed that. In this episode of The Debrief, Focus Lab CEO Bill Kenney sits down with Jonathan Fishman, Head of Marketing at Sett, and Daniela Szwarc, Brand & Content Lead at Sett, to unpack how a bold rebrand became their biggest growth lever. Tune in to hear: ✅ Why Jonathan ran an internal brand sprint to get alignment before ever contacting an agency ✅ How a Duolingo-inspired mascot became Sett's most effective (and most maintainable) differentiator ✅ Why founders should stop polling opinions ✅ How Sett measured brand ROI in real numbers — not vibes If you're a B2B marketing leader trying to prove brand's ROI — or wondering whether a little personality could be your best differentiator — this one's for you. Episode Resources: Focus Lab Sett Case Study Check out Sett Exit Five (the community Jonathan used to find Focus Lab)

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  Episode #6

  A Business Decision Disguised as a Creative One: Giga's Rebrand Story | The Debrief

  Jun 17, 202638 minS4

  Brand isn't meant to start the fire — it's the accelerant. And you can't accelerate something that isn't already moving. By the time Giga came to Focus Lab, the fire was already burning. They had traction, product-market fit, and a proven model. What they didn't have was a way to package, position, and communicate what they'd built. In this episode of The Debrief , Focus Lab CEO Bill Kenney sits down with Sam Burns, Head of Marketing at Giga Energy, to relive the rebrand that helped a fast-moving manufacturing company build trust, attract top-tier talent, and scale into new markets — all without losing who they are. Tune in to hear: Why founder buy-in means more than just signing off on a logo The case for slowing down, and why it's the hardest sell at a fast-moving company The downstream business impact of getting your brand right How to build a brand system that scales across your organization If you're a founder or B2B marketing leader trying to figure out when (and how) to invest in brand, this one's for you. --- Episode Resources: Check out Giga Energy Giga Energy x Focus Lab Case Study --- Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Subscribe to our newsletter Connect with us on LinkedIn Subscribe to our YouTube channel Follow us on Instagram

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  Episode #5

  Start With Clarity: How ClearCo Built Their Brand Foundation | The Debrief with CMO Rhiannon Staples

  May 20, 202640 minS5

  <p>This rebrand started with a new CMO and a 20-year-old company ready for change. It ended with real diamonds given away in a crowd. Here's everything in between.</p><p><br></p><p>In our latest episode of The Debrief, Focus Lab CEO Bill Kenney sits down with Rhiannon Staples, CMO of ClearCo, to walk through the rebrand that brought their brand identity in line with who they'd actually become. From building a structured agency selection process to rallying an entire organization around a new vision, Rhiannon shares what it really takes to lead a rebrand from the inside.<...

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  Episode #4

  A Bold B2B Brand Evolution for a Category Leader | The Seamless Debrief

  Apr 15, 202630 minS5

  <p>When your product outpaces your brand, it's a signal — not a crisis. After a decade of building, Seamless recognized that gap and decided to do something about it.</p><p><br></p><p>In this episode of The Debrief, Focus Lab CEO Bill Kenney sits down with Jonathan Pogact (VP of Marketing) and Philip LaChance (Principal Designer) at Seamless, to relive their 8+ month rebrand journey — from building the internal case to launching a brand that finally matched the company they'd become.</p><p><br></p><p>In this episode you'll hear:</p>How to recognize when it's time to rebra...

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  Episode #3

  Achieving Alignment in a B2B Rebrand through Clear Frameworks | The Animoto Debrief

  Mar 11, 202640 minS5

  <p>Brand decisions don't have to be personal. The best rebrand leaders know how to take the emotion out and replace it with clear criteria. ✅</p><p><br></p><p>In this episode of The Debrief, Focus Lab CEO Bill Kenney sits down with Beth Forester — now CEO of Animoto, and VP of Marketing during their rebrand — to explore how intentional process and clear decision-making can be the difference between a brand project that stalls and one that actually succeeds.</p><p><br></p><p>Animoto was shifting its market position from consumer to SMB, carrying four iterations of their old br...

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