Food Chain Wars

The war for the food dollar is upon us and the future of the small family farm is hanging in the balance.But there's hope... Recently, a growing group of ambitious producers have found a way to stay competitive through direct marketing and this show is the frontline resource to equip them take the fight to the next level.Each episode you'll hear industry experts breakdown proven growth strategies that have been battle tested by true in-the-trenches experience.

Food Chain Wars is a business podcast hosted by Brooks Hitzfield, with 57 episodes on record and a Required Pod Score of 81. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Brooks Hitzfield hosts Food Chain Wars, a business show with 57 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #7

  Sales lessons from the 7-figure snack stick farmer (John Arbuckle).

  Dec 6, 20241h 28mS3

  <p>John Arbuckle and his wife Holly have landed their pork snack sticks in over 600 retail stores nationwide!</p> <p>Their key accounts include the likes of Sprouts Market, Natural Grocers, HEB, and others.</p> <p>Securing this kind of shelf space is a tough uphill battle... It's low-margin, hyper-competitive, and it feels like the buyer commands all the negotiating power.</p> <p>That's why we were thrilled when John agreed to join the show and share what he knows.</p> <p>If you've ever wondered what it takes to scale a wholesale business, you won't want to miss their s...

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  Episode #6

  Nick Carter & the rise of Market Wagon

  Oct 11, 20241h 21mS3

  <p > An "online farmers market" that connects consumers & farmers within a shoppable platform is a business model many have attempted, but few have accomplished. </p> <p >Nick Carter and the team at Market Wagon are one of the few!</p> <p > They've hit the INC 5000 list twice during their quick expansion to serve 30+ markets across the Midwest & East Coast.</p> <p > Marketing, tech, and logistics are typically the most difficult parts of the supply chain for farmers to solve, and this is where Market Wagon shines.</p> <p > Nick is a friend, and this industry needs more innovative people like h...

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  Episode #5

  7 figures in agri-tourism with Ryan MacKay

  Sep 11, 202459 minS3

  <p>Ryan MacKay is the owner of Lilac Hedge Farms. Their primary sales outlet is DTC eCommerce, but they also operate a 7-figure agri-tourism enterprise consisting of:</p> A cozy farm store & ice cream bar. A full-service kitchen & stage for live music. Multiple Air BNB rentals. A giant inflatable jump pad for the kids.

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  Episode #4

  The farmers co-op that's scaled beyond 8-figures!

  Aug 22, 20241h 22mS3

  <p>Cody Hopkins is the CEO and founding farmer of GrassRoots Co-Op, and has led the company to become one of the more successful D2C farm-to-fork brands sourcing regenerative products from farms in the US.</p> <p>Here's where we went with the interview:</p> Cody's journey from teaching to 1st gen farming. Their early funding journey for launching the co-op. The pros/cons of the co-op business model. Their transition from wholesale to DTC. *Nerdy tactics on digital marketing tactics & data. <p > One other thing that's easy to admire about Cody is his knack for networking.</p> <p >...

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  Episode #3

  Can paid ads skyrocket your growth?

  Jun 6, 202431 minS3

  <p>In this episode, Blaine and Brooks share their experience acquiring new customers by advertising on platforms like Facebook and Google.</p> <p>With their brand Seven Sons, the brothers are acquiring hundreds of new customers every week, with paid advertising being the key strategy to produce those results.</p> <p>But will their strategy work for you? The key is having the right business model in place before you start writing checks to the big tech giants.</p> <p>What does that model look like? Listen to learn more!</p>

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Recent guests on Food Chain Wars. Study who booked and why before you pitch.

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