
Food Service Matters
The GLP-1 Effect: How Appetite, Portion Size & Consumer Behaviour Are Quietly Changing Food Service | Future Perspectives Ep. 3
Food Service Matters presents Future Perspectives – a special mini-series exploring how changing expectations are reshaping the future operating model of food service. In Episode 3, Patrick McDermott explores a shift that could have significant implications for the food service industry: What happens when the people we're feeding are no longer standard? The rise of GLP-1 medications has brought changing appetites and portion sizes into sharp focus. But this episode goes beyond GLP-1s to explore a much broader change in consumer behaviour – one where people are increasingly eating differently, making more personalised choices and redefining what they consider value from a meal. Patrick explores why food service may be moving from feeding populations to feeding individuals, and what that could mean for portion sizes, menu design, waste, personalisation and the future operating model. Key themes include: How GLP-1 medications are influencing appetite and consumption Why people aren't simply eating less – they're eating differently The changing definition of value in food service Smaller portions, protein demand and wellness-led choices Moving from feeding populations to feeding individuals The role of data and technology in understanding changing behaviour Why the food service winners of the future will understand who they're feeding, not simply what they're serving Food Service Matters: Future Perspectives is a five-part series examining the trends, behaviours and expectations that will shape the next generation of food service operations.






