
For The 23% The Woman Of Color Business & Entrepreneurship Podcast
358 - Million Dollar Niche: Why Burnout, Self Care, Time Management, And Confidence Isn't A Niche And What To Promise Instead
Episode Description What if the coaching work you're most passionate about isn't actually the thing your ideal clients are ready to pay for? In this episode of the Million Dollar Niche series, Dielle Charon tackles one of the biggest niche mistakes she sees: building your niche around burnout, self-care, time management, confidence, identity, self-worth, or another feeling. She explains why these niches can be difficult to sell, why feelings aren't a clear result you can permanently promise, and why she believes the strongest niches are anchored in health, wealth, or relationships . But Dielle isn't telling you to abandon the deeper work you care about. Instead, she shows you how burnout, capacity, self-worth, and emotional healing can become part of the way you help someone achieve a tangible result they're already searching for. She also breaks down why fear of responsibility and lack of experience can cause coaches to water down their promises—and how to start smaller without giving up the niche you ultimately want to build. If you've been posting consistently but nobody is reaching out, or you've been afraid to promise a specific result because you can't control every outcome, this episode will help you rethink what you're selling, identify the expertise you already have, and stop throwing away a potential million-dollar niche because of fear. Timestamps 00:28 The niche mistake Dielle sees over and over again 02:35 Why burnout, self-care, and feelings aren't high-converting niches 04:55 Why every coach is already a burnout and time-management coach 07:00 Why feelings like confidence and self-worth aren't tangible results 09:20 The health, wealth, and relationships pattern behind successful niches 11:40 Why your own healing journey can mislead your niche decision 18:25 The deeper fear behind promising a specific client result 26:15 The Life Wins Audit: finding the million-dollar niche you may be overlooking Join the 5 Day Know Your Niche Workshop: https://forthe23percent.com/niche Join the membership: https://forthe23percent.com/everything-sales

