forank Marketing

Welcome to the forank Marketing podcast with Leigh and Zoe! We dive into all things marketing—no fluff, just honest, actionable insights. From SEO and PPC to industry trends and real-world strategies, we share our expertise with a dose of humour and straight talk. Occasionally joined by special guests, we keep it real while helping you navigate the ever-changing marketing landscape. Tune in for a frank take on marketing success!

forank Marketing is a business podcast hosted by forank, with 19 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

forank hosts forank Marketing, a business show with 19 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #18

  Episode #18: Schema: What Is It And How To Use It

  Jun 26, 202631 minS1

  Schema used to be a technical SEO nice-to-have.Now it's becoming a critical part of how search engines and AI systems understand your content.In this episode, we explore why Schema matters more than ever and how structured data is helping businesses improve visibility in an AI-driven search landscape.We break down what Schema actually is, how it works behind the scenes, and why keywords alone are no longer enough to communicate meaning effectively.We also discuss practical ways to implement Schema, whether you're using WordPress, Shopify, custom-built websites, or Google Tag Manager. From plugins and platform tools to manually adding JSON-LD, we cover the options available and where businesses should start.Along the way, we share our favourite Schema types, including Person, Organisation, Service and Product markup, as well as the tools we use to test, validate and monitor structured data performance.This episode is about making your content easier for search engines to understand — not by creating more content, but by adding the context that helps machines interpret it correctly.If you're interested in SEO, AI search, or improving how your website appears in search results, this one's for you.📍 Find us here:Website: https://www.forank.com/YouTube: https://www.youtube.com/@forank-marketingZoe’s LinkedIn: https://www.linkedin.com/in/zoeashbridge/Leigh’s LinkedIn: https://www.linkedin.com/in/leighbuttrey/ 🎙 Enjoying this episode?Show some love — like, comment, and subscribe to stay updated on future episodes!Interested in sponsoring an episode? Get in touch at marketing@forank.com

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  Episode #17

  Episode #17: How AI is Shaping Marketing - Our Experiences

  May 29, 202645 minS1

  <p>In this episode, we share our real-world experiences of how AI is shaping modern marketing — and why doing more isn’t delivering better results.</p><p>AI has changed how buyers discover brands, with generative AI now playing a major role in early-stage research. While this has made it easier to scale activity, we’re seeing many teams struggle as volume replaces focus.</p><p>Across SEO and PPC, AI is amplifying whatever signals it’s given. Broad targeting, generic content, and weak creative lead to diluted performance. Smaller, more intentional audiences create clearer signals, stronger intent, and better outcomes.<...

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  Episode #16

  Episode #16: Building Small, Relevant Audiences: How To Do It And Why It Matters

  Apr 24, 202645 minS1

  <p>Bigger audiences look impressive. Smaller audiences perform better. In this episode, we unpack Building Small, Relevant Audiences to answer one simple question:</p><p>Why does less targeting often lead to more impact?</p><p>We explore why chasing scale has become one of the most expensive habits in modern marketing — and how relevance, not reach, is what actually drives results in 2026.</p><p>What we cover:</p>Why broad targeting creates wasted spend, weaker signals, and fuzzy resultsWhat “relevance” really means when platforms are more automated and opaqueHow to identify the audiences that actually convert — not just clickWays to build...

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  Episode #15

  Episode #15: GA4,GSC, LOOKER - Which Metrics Are Worth Your Time?

  Mar 27, 202634 minS1

  <p>Vanity metrics are easy to track.</p><p>Meaningful metrics are harder to agree on.</p><p><br></p><p>In this episode, we unpack GA4, GSC, and Looker to answer one simple question:</p><p>Which metrics are actually worth your time — and which ones are just noise?</p><p><br></p><p>We break down how teams should really be using Google Analytics 4, Google Search Console, and Looker Studio in 2026 — especially as search becomes more fragmented, AI-driven, and less click-focused.</p><p>What we cover:</p>Why sessions, clicks, and rankings don’t tell the full story anymor...

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  Episode #14

  Episode #14: Is Topical Authority Still Worth Chasing In 2026?

  Feb 27, 202648 minS1

  <p>In this episode of Forank Marketing, we dig into one of the most debated questions facing modern brands and marketers: is topical authority still worth chasing in 2026 or is it time to rethink how visibility and credibility are built online?</p><p>Zoe Ashbridge and Leigh Buttrey unpack how the idea of “owning a topic” has evolved, why simply publishing more content is no longer enough, and what actually drives trust, relevance, and long-term growth today. </p><p>Drawing on real-world experience, they explore what topical authority really means in practice and where many businesses go wrong when trying to b...

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