forank Marketing

Welcome to the forank Marketing podcast with Leigh and Zoe! We dive into all things marketing—no fluff, just honest, actionable insights. From SEO and PPC to industry trends and real-world strategies, we share our expertise with a dose of humour and straight talk. Occasionally joined by special guests, we keep it real while helping you navigate the ever-changing marketing landscape. Tune in for a frank take on marketing success!

forank Marketing is a business podcast hosted by forank, with 19 episodes on record and a Required Pod Score of 80.

forank hosts forank Marketing, a business show with 19 episodes published.

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  Episode #20

  Episode #20: Agentic Search: What is it? And How Much Should I Care About It Right Now?

  Sep 25, 202648 minS1

  Agentic search is starting to change how we search, browse and interact with websites. But what does “agentic” actually mean, and how much do SEO teams and businesses really need to worry about it right now? In this episode, we chat with Tory Gray and Anne Berlin from The Gray Dot Company about what’s coming next. We look at how AI agents could move beyond simply finding information to actually taking actions on websites — from monitoring stock and ticket availability to booking viewings, holding flights and adding products to baskets. We also talk about what businesses can do now to prepare, including how to think about agentic readiness, where SEO teams can start adding it to their roadmaps, and why this isn’t just an SEO problem. From pressure-testing forms and navigation to balancing risk with early-adopter opportunities, we cover the practical stuff without getting too caught up in the hype. If you’re trying to get your head around agentic search and what it could mean for SEO, this one’s for you. Links Discussed: Agentic Search Tips for Agencies Google Keynote Guests Tory Gray: https://www.linkedin.com/in/torygray/ Anne Berlin: https://www.linkedin.com/in/acberlin/ Website: Gray Dot Co, an SEO, PPC and AI company Find us here: Website: https://www.forank.com/ YouTube: https://www.youtube.com/@forank-marketing Zoe’s LinkedIn: https://www.linkedin.com/in/zoeashbridge/ Leigh’s LinkedIn: https://www.linkedin.com/in/leighbuttrey/ Enjoying this episode? Show some love — like, comment, and subscribe to stay updated on future episodes! Interested in sponsoring an episode? Get in touch at marketing@forank.com

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  Episode #19

  How SEO & PPC Work Together: Our Favourite Tactics

  Jul 31, 202640 minS1

  SEO and PPC are often treated as separate channels.But some of the best marketing results happen when they work together.In this episode, we explore why search shouldn't sit in a silo, how SEO and PPC can strengthen each other, and why combining insights across both channels leads to better content, better landing pages and better business outcomes.We share real client examples, discuss how PPC can quickly validate search intent for SEO, why landing page experience matters just as much as the ad itself, and how a joined-up search strategy can improve conversions, user experience and lead quality.If you're looking to get more from your search marketing, this one's for you. Find us here:Website: https://www.forank.com/YouTube: https://www.youtube.com/@forank-marketingZoe’s LinkedIn: https://www.linkedin.com/in/zoeashbridge/Leigh’s LinkedIn: https://www.linkedin.com/in/leighbuttrey/ Enjoying this episode?Show some love — like, comment, and subscribe to stay updated on future episodes!Interested in sponsoring an episode? Get in touch at marketing@forank.com

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  Episode #18

  Episode #18: Schema: What Is It And How To Use It

  Jun 26, 202631 minS1

  Schema used to be a technical SEO nice-to-have.Now it's becoming a critical part of how search engines and AI systems understand your content.In this episode, we explore why Schema matters more than ever and how structured data is helping businesses improve visibility in an AI-driven search landscape.We break down what Schema actually is, how it works behind the scenes, and why keywords alone are no longer enough to communicate meaning effectively.We also discuss practical ways to implement Schema, whether you're using WordPress, Shopify, custom-built websites, or Google Tag Manager. From plugins and platform tools to manually adding JSON-LD, we cover the options available and where businesses should start.Along the way, we share our favourite Schema types, including Person, Organisation, Service and Product markup, as well as the tools we use to test, validate and monitor structured data performance.This episode is about making your content easier for search engines to understand — not by creating more content, but by adding the context that helps machines interpret it correctly.If you're interested in SEO, AI search, or improving how your website appears in search results, this one's for you.📍 Find us here:Website: https://www.forank.com/YouTube: https://www.youtube.com/@forank-marketingZoe’s LinkedIn: https://www.linkedin.com/in/zoeashbridge/Leigh’s LinkedIn: https://www.linkedin.com/in/leighbuttrey/ 🎙 Enjoying this episode?Show some love — like, comment, and subscribe to stay updated on future episodes!Interested in sponsoring an episode? Get in touch at marketing@forank.com

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  Episode #17

  Episode #17: How AI is Shaping Marketing - Our Experiences

  May 29, 202645 minS1

  <p>In this episode, we share our real-world experiences of how AI is shaping modern marketing — and why doing more isn’t delivering better results.</p><p>AI has changed how buyers discover brands, with generative AI now playing a major role in early-stage research. While this has made it easier to scale activity, we’re seeing many teams struggle as volume replaces focus.</p><p>Across SEO and PPC, AI is amplifying whatever signals it’s given. Broad targeting, generic content, and weak creative lead to diluted performance. Smaller, more intentional audiences create clearer signals, stronger intent, and better outcomes.<...

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  Episode #16

  Episode #16: Building Small, Relevant Audiences: How To Do It And Why It Matters

  Apr 24, 202645 minS1

  <p>Bigger audiences look impressive. Smaller audiences perform better. In this episode, we unpack Building Small, Relevant Audiences to answer one simple question:</p><p>Why does less targeting often lead to more impact?</p><p>We explore why chasing scale has become one of the most expensive habits in modern marketing — and how relevance, not reach, is what actually drives results in 2026.</p><p>What we cover:</p>Why broad targeting creates wasted spend, weaker signals, and fuzzy resultsWhat “relevance” really means when platforms are more automated and opaqueHow to identify the audiences that actually convert — not just clickWays to build...

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