Forbes Top Creators Show

The Forbes Top Creators Show, hosted by Steve Bertoni, brings you unrivaled access behind the brands and businesses of the internet's most watched (and highest earning) creators. Each episode uncovers the incredible stories behind their success, and offers unmatched insights to the next wave of inspiring creators.

Forbes Top Creators Show is a business podcast hosted by Forbes, with 41 episodes on record and a Required Pod Score of 80.

Forbes hosts Forbes Top Creators Show, a business show with 41 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Forbes Top Creators Show

  How Gabby Golf Girl Gets 300+ Million Views A Month

  Sep 29, 202650 min

  How do you go from getting bribed with quarters to play golf at two years old to hitting 300 million views a month, beating Steph Curry in a 1v1 match, and outperforming the PGA Tour on social media? Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni takes the show out of the studio and onto the fairway at Liberty National Golf Course in Jersey City to chat with creator, athlete, and entrepreneur Gabby DeGasperis (Gabby Golf Girl). Gabby breaks down her incredible origin story, starting when her mom created the @gabbygolfgirl account when Gabby was just six years old to showcase her trick shots. She opens up about being bullied in eighth grade, taking a six-month bet to post every single day, and dropping out of traditional school at age 14 the moment her newest video generated three million views overnight. Gabby delivers a masterclass on sports content creation, detailing how she overcame closed doors as a young female outlier in a male-dominated sport by adopting a "First Ever" content strategy. She reveals the logistics behind her 38-million-view trick shot, her straight-up match against NBA superstar Steph Curry, and why social media golfers often pull vastly more engagement than traditional tour pros. Finally, Gabby pulls back the curtain on the Gabby Golf Girl business model—explaining how she generates 70% of her revenue from brand deals, why Instagram pays zero dollars in ad revenue, and how hiring her former "blind date" allowed her team to post 60 times a day on Facebook to dominate short-form distribution. 00:00 Meet GabbyGolfGirl: Live from Liberty National Golf Club 01:19 Starting Golf at Age 2 & Playing for Quarters 04:32 Launching "Gabby Golf Girl" at Age 6 06:00 - Dropping Out of High School at 14 to Go Full-Time 09:58 Facing Gatekeeping & Sexism in Golf Media 14:28 Why Creator Golf Gets More Views Than the PGA Tour 26:01 Trick Shot Demo & The 56-Hour Shot Attempt 31:02 Monetization Blueprint: Brand Deals vs. Ad Revenue 35:29 Beating Steph Curry 1v1 in a Match Play Chip-Off 42:03 The 60-Posts-a-Day Distribution Engine Learn more about your ad choices. Visit megaphone.fm/adchoices

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  Forbes Top Creators Show

  Why Typical Gamer Says Short Form Is The Ultimate Hack For New Streamers

  Sep 1, 202628 min

  How do you go from streaming to an empty chat room with a cheap, second-hand eBay capture card to signing historical streaming deals and building a 25-person game development studio? Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni decodes the business of gaming and streaming with pioneer, creator, and entrepreneur Andre Rebelo—AKA Typical Gamer. In this episode, Typical Gamer opens up about his 16-year journey in digital media, starting on Justin.tv in 2009 long before the word "streamer" was even a viable career path. He shares the emotional reality of dropping out of college twice—first for computer science and then for business marketing, after realizing his 80-year-old professor was teaching a textbook version of social media that Typical Gamer was actively living out in real time. TG reflects on his upbringing as the son of Portuguese immigrants, highlighting how his father went from growing up on a farm with pigs on the floor to seeing his son sign the first-ever exclusive YouTube gaming streaming contract in 2015. Andre breaks down the highly strategic business behind Typical Gamer. He reveals the logistics of live-streaming his wedding to his fellow creator wife, Samara Redway (complete with a Fortnite drone show, "Forever Duo" vows, and her grandfather's hilarious "Gandalf" officiant slips). He also deep-dives into his game development company, JOGO, explaining why he refuses to take a single dollar of profit from the business so they can supercharge Fortnite UGC map building. Finally, he shares his three rules of creator success, his hot takes on Grand Theft Auto 6 (GTA 6), and why short-form content is the only way for modern creators to escape the fatal cycle of streaming to an empty chat. #Typical Gamer #ForbesTopCreators #CreatorEconomy #GamingIndustry Check out the Forbes Top Creator List:https://www.forbes.com/sites/stevenbertoni/2026/06/23/forbes-top-creators-2026/ 00:00 Meet Typical Gamer / Andre Rebelo 01:16 The Biggest Misconceptions of Professional Gamers 01:42 Live to Work: TG's Daily Stream and Meeting Schedule 03:09 The Justin.tv Origin Story and Scrappy Capture Cards 04:07 From Red Dead Tutorials to Handling Condescending Friends 04:57 Pigs on the Floor: The Portuguese Immigrant Family Backstory 05:56 Dropping Out of College Twice 07:45 The Walmart Days and the Game-Changing GTA 5 Launch 09:50 Making History: Signing the First Ever YouTube Gaming Contract 12:01 Live Streaming a Fortnite wedding to Samara Redway 14:35 Launching JOGO Game Development 16:51 The Superpower of Delegation 17:59 Three Golden Rules for New Streamers 19:43 Why Streaming to Zero Viewers Does Nothing 20:29 Managing a Tailored 10-Person Operations Team 23:38 A Bold Prediction for GTA 6 24:27 Why AI Game Making is Over-Hyped 25:02 The Next 5 Years: The Future of Gaming and Content Creation Learn more about your ad choices. Visit megaphone.fm/adchoices

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  Forbes Top Creators Show

  How Logan Moffitt Turned A Simple Cucumber Into A Global Viral Sensation

  Aug 25, 202627 min

  How do you go from working as a local barista slicing cucumbers for crepes to running a massively popular financial food brand as the internet's undisputed cucumber king? Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni decodes the business of influence with food creator, communications specialist, and entrepreneur Logan Moffitt. In this episode, Logan opens up about the powerful transition from his grueling 12-year competitive swimming background to social media stardom, proving how the discipline, endurance, and routine of the pool perfectly prepared him for the creator grind. He details his early days at U Ottawa studying communications while balancing two jobs, and how he spent almost two years posting four videos a day on TikTok before finally finding his audience. Logan shares how he cracked the short-form food algorithm by abandoning hyper-produced, extravagant tutorials in favor of raw, curiosity-sparking snacks. He breaks down his simple, phone-only production setup, his impulse-driven creative process, and why he chooses to build long-term, high-trust partnerships with produce brands (and the Mushroom Council) rather than chasing fleeting algorithmic trends. Finally, Logan shares his bold plans for future-proofing his career through long-form podcasts, a YouTube transition, and the early development of a "chill" cookbook where exact measurements are strictly banned. #LoganMoffitt #ForbesTopCreators #CreatorEconomy #FoodCreator Check out the Forbes Top Creator List: https://www.forbes.com/sites/stevenbertoni/2026/06/23/forbes-top-creators-2026/ 00:00 Meet Logan Moffitt 00:54 How the Cucumber Salad Was Born 02:14 Stepping Away from Complex Meals to Simple Snacks 02:53 Falling in Love with Cooking & Studying on YouTube 04:37 Swimming, Communications & Goggles: Life Before the Fame 05:24 The Barista Days: Slicing Cucumbers for Crepes 06:31 The Kimchi Breakthrough and Building a Food Community 07:15 The Secret to Cracking Short-Form Food Videos 08:31 Impulse Creation: The Bare-Bones Phone Setup 10:23 When Your Audience Tells You to Make Bun Bo Hue 10:43 Decoding the Business: Long-Term Brand Partnerships 11:24 The Cucumber Contract & The Mushroom Council 12:50 The Biggest Mistake: Hiding Your True Voice 13:24 Why Following Trends Is a Short-Term Trap 14:12 Future-Proofing: Transitioning to Long-Form Content 15:57 The Ultimate Accomplishment: Writing a 'Chill' Cookbook 18:18 French Ragu Pasta and the Dream Pork Belly Soju Meal 20:05 Olympic-Level Work Ethic: Posting 4 Videos a Day for 2 Years 21:56 Day One Directive: Spontaneity Beats Perfectionism Learn more about your ad choices. Visit megaphone.fm/adchoices

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  Forbes Top Creators Show

  Why 'Boring Businesses' Will Outlast Most High-Paying Jobs | Codie Sanchez

  Aug 18, 202645 min

  How do you go from writing stories about human trafficking on the US-Mexico border to building a multi-million dollar business media empire? Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni decodes the business of influence with former journalist, Wall Street investor, and serial entrepreneur Codie Sanchez. In this episode, Codie opens up about her intense early days as a border journalist, winning the John F. Kennedy Award for print journalism, and the searing realization that it is nearly impossible to assert your will on the world when you are broke. She details her transition into high finance—climbing the ladder at Vanguard, Goldman Sachs, and State Street—and why she walked away from private equity after realizing she didn't want to end up like her corporate peers. Codie delivers a true masterclass on building Contrarian Thinking, a powerhouse holding company that uses social media to drive 130 million monthly views into venture capital, franchise brands, and advisory services. She breaks down her daily routine of waking up at 6:00 AM, skipping the cold plunges to go down TikTok rabbit holes, and enforcing a checklist of doing "one hard thing" and having "one hard conversation" every single day. Finally, Codie shares her core investment thesis: why "boring" physical businesses like plumbing, HVAC, car washes, and laundromats are the ultimate path to financial freedom in the age of AI, and why they will outlast traditional knowledge workers like accountants, attorneys, and graphic designers. She also reveals her biggest creator mistake—getting "murdered" by the internet over a typo, and her three commandments for finance creators: "bring your weird way better than boring," fight the "sloppification" of content, and obsess over serving just one person. #CodieSanchez #ForbesTopCreators #ContrarianThinking #CreatorEconomy Check out the Forbes Top Creator List:https://www.forbes.com/sites/stevenbertoni/2026/06/23/forbes-top-creators-2026/ 0:00 Meet Codie Sanchez 1:32 What Makes a Podcast Worth an Hour of Your Life 3:13 From Walter Cronkite School to the US-Mexico Border 6:11 The City of Death: Why Money Equals Leverage 8:31 Winning the John F. Kennedy Journalism Award 10:52 From Valley Forge to the Goldman Sachs Rotational Program 13:06 Why I Quit Wall Street: "Third Wife, Lots of Lamborghinis" 15:03 Coronado and Launching the Contrarian Thinking Newsletter 16:20 Leaving the Inbox: Transitioning to Video and Short-Form 18:24 Going Viral with Laundromats 20:04 The Contrarian Holding Company Business Model 21:41 Top of Funnel: Serving 99.9% of Your Audience for Free 24:19 Mel Robbins and the Secret to Growing a Top Podcast 27:21 Daily Routine: TikTok Rabbit Holes, Heavy Workouts & Electrolytes 29:17 The Core Daily Habit: One Hard Conversation a Day 31:22 Why "Boring" Businesses Outlast Accountants & Lawyers 34:40 The Baby Boomer Key Hand-Off and Small Business Investing 36:57 Breaking the Mainstream: Less Corporate, More Off-The-Cuff 39:01 My Biggest Mistake: A Typo 40:45 Day One Directive For New Creators Learn more about your ad choices. Visit megaphone.fm/adchoices

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  Forbes Top Creators Show

  Why Erika Kullberg Turned Down A $100,000 Brand Deal To Build Trust With Her Audience

  Aug 11, 202630 min

  How do you go from working grueling 100-hour weeks as a corporate M&A lawyer to building an audience of over 20 million followers and running a multi-faceted financial media business? Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni decodes the business of influence with attorney, financial creator, and entrepreneur Erika Kullberg. In this episode, Erika opens up about the heartbreaking turning point that led her to quit her big-firm corporate law job after her boss refused her time off to see her dying grandfather. She details her transition from $200,000 in student debt to launching her startup, Plug and Law. Erika delivers a true masterclass on how she systematically studied YouTube and TikTok like an M&A deal, writing down over 100 viral hooks to decode the rhythm of the algorithm. She reveals the $1,000 daily-posting bet that forced her onto TikTok, her legendary 30-second Nike shoe refund video that gained 1 million followers in 24 hours, and why she turned down a massive $100,000 brand deal in her second month to protect audience trust. Finally, Erika breaks down her 90/10 investment rule, how to bypass algorithm suppression, and how she used her massive platform as a "selfish" backdoor to interview her business heroes on her hit podcast, Erika Taught Me. #ErikaKullberg #ForbesTopCreators #CreatorEconomy #PersonalFinance Check out the Forbes Top Creator List: https://www.forbes.com/sites/stevenbertoni/2026/06/23/forbes-top-creators-2026/ 0:00 Meet Erika Kullberg 1:29 Quitting the 100 Hour Corporate Law Grind 3:01 Shifting to Entrepreneurship & Launching Plug and Law 4:23 The M&A Method: How to Study Viral Hooks Like a Deal 8:05 Gaining 5 Million Followers in 30 Days From a $1,000 Bet 9:20 Why Erika Turned Down a $100,000 Brand Deal to Protect Trust 10:26 Organizing a 100,000-Person Live Investing Workshop 12:22 The Business of Erika Kullberg: Diversifying Revenue Streams 14:12 Launching Erika Taught Me and Meeting Her Heroes 17:46 The Truth About Short-Form vs. Long-Form 18:47 Why You Absolutely Should NOT Start a Podcast 19:29 Bypassing the Algorithm with Owned Email Lists 21:17 Erika's Three Commandments of Personal Finance 21:42 The 7-Day Rule: Overcoming Impulse Buying 23:10 Financial Nihilism & Erika's 90/10 Investment Strategy 24:23 From Splitting Tissues in Law School to True Wealth 26:32 If Your Content Isn't Shareable, What's the Point? Learn more about your ad choices. Visit megaphone.fm/adchoices

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