Forward One Podcast

Welcome to the Forward One Podcast, where top realtors come to sharpen their edge and out-close the competition every single time. Hosted by Paul Morris, New York Times best-selling author and CEO of Keller Williams Forward Living and founder of Forward One Estates, and Josh Spitzen, CEO of Keller Williams Beverly Hills and co-founder of Forward One Estates, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights. If you’re a realtor looking to level up, the Forward One Podcast is your secret weapon. Tune in, take notes, and ignite your real estate success. Stay ahead. Stay Forward.

Forward One Podcast is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 81. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Forward One Podcast, a business show with 0 episodes published.

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  Episode #53

  From Government Agent to Real Estate Giant: Joseph Trujillo Explains His Tools for Agent Success

  Aug 17, 20261 hourS1

  Welcome to the Forward One podcast! Host Paul Mark Morris, along with co-host Josh Spitzen, welcome their incredible guest Joseph Trujillo. Joseph spent 25 years in government service before making a bold leap into the real estate world. He started his career with a unique perspective, having sold his own home and realizing he could do it better than the agents he encountered. In just a few short years, he skyrocketed to success, selling 40 homes in his first year while still working full-time as a special agent. Joseph's story is a testament to the power of determination and the importance of leveraging your network. He emphasizes the significance of visibility and consistency in marketing, especially through social media. Joseph's innovative approach to real estate, including his use of technology and media, has set him apart in a competitive market. If you're looking to break into real estate or elevate your current business, Joseph's journey and strategies will inspire you to take action and achieve your goals. Tune in to learn how you can replicate his success and make your mark in the real estate industry! Connect with Forward One YouTube: www.youtube.com/@forwardonepodcast Instagram: https://www.instagram.com/forwardonemedia TikTok: https://www.tiktok.com/@itspaulmarkmorris Facebook: https://www.facebook.com/paulmarkmorris https://forwardone.com/ Guest https://therealjosephtrujillo.com/ Instagram: https://www.instagram.com/therealjosephtrujillo Timestamps 00:00:01 - From Special Agent to Real Estate Entrepreneur 00:02:42 - How Joseph Sold 40 Homes in His First Year 00:11:34 - Adapting Branding and SEO for the AI Era 00:19:32 - Scaling to 100 Deals with a Lean Team 00:23:23 - First Contact, Warm Handoffs, and Communication 00:30:37 - Using Market Data to Maximize Lead Conversion 00:35:13 - Scaling from Government Service to 1,500 Agents 00:42:04 - Returning to Sales to Build a New Model 00:45:36 - Creating New Development Opportunities Through YouTube 00:49:14 - How LA Style Magazine Became a Real Estate Asset 00:57:18 - Fire Round: Faith, Family, and Integrity

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  Episode #52

  NIGHTMARE SCENARIO: The End of Affordable Housing? Survival Tips for Agents!

  Aug 10, 202642 minS1

  Paul Mark Morris opens the Forward One podcast with a “waiting market” thesis as national median home prices hit a record $440,600 while pending home sales fell 5.4% in June across all regions. He reviews key data: existing sales running near 4 million annually, inventory at 1.56 million (4.6 months’ supply), first-time buyers at 33%, and the 30-year fixed rate at 6.58% (second weekly increase), with daily quotes briefly touching 6.85%. He explains how war-related oil spikes and inflation pressures are moving the 10-year Treasury and mortgage rates, and previews a Fed meeting where a hike is a live possibility. He frames the market as a standoff, not a crash, offers rate/payment examples, urges agents to use local MLS metrics, and provides three client conversation frameworks for buyers, sellers, and crash fears, noting low distressed sales and only 2% of mortgaged homes underwater. *More from Paul* Paul: https://www.instagram.com/paulmarkmorris/ Forward One Media: https://www.instagram.com/forwardonemedia/ YouTube: https://www.youtube.com/@forwardonepodcast *Presented by Forward One Real Estate* https://www.,forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/ Timestamps 00:00:00 Buyers Are Waiting 00:00:47 This Week’s Market Setup 00:01:51 Key Numbers Dashboard 00:04:55 Mortgage Rates Explained 00:09:33 The Standoff Opportunity 00:14:53 Why Rates Moved 00:18:47 Fed Meeting Watch 00:23:09 Local Metrics That Matter 00:27:41 Client Conversation Frameworks 00:36:32 Crash Talk With Data 00:41:08 Wrap Up And Next Week

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  Episode #51

  BUILDING YOUR LEGACY: How to Succeed by Ignoring Conventional Success Metrics!

  Aug 3, 20261h 32mS1

  In this Forward One podcast, Jeffrey Saad joins hosts Paul and Josh to discuss managing major career pivots—from restaurants to real estate—by prioritizing authenticity, presence, and enjoyment of the day-to-day over fixation on outcomes. Saad describes his upcoming book with Steve Shull, The Reduction, built around doing less to live better, clarifying one’s story, focusing on the circle of control, stopping “storytelling,” and creating a personal constitution to guide decisions. He emphasizes responsibility, gratitude, open-mindedness, sustainable work habits, and boundaries, including reducing time with toxic people. The conversation also covers practical real estate principles—competing on value, telling clients the truth, asking better questions, consistency, and systematic client follow-up—ending with a rapid-fire round on Saad’s values, fears, and purpose. *Jeffrey Saad* Instagram: https://www.instagram.com/chefjeffreylsaad/ Website: https://www.compass.com/agents/jeffrey-saad/ *More from Paul & Josh* Paul: https://www.instagram.com/paulmarkmorris/ Josh: https://www.instagram.com/spitzenjosh/ Forward One Media: https://www.instagram.com/forwardonemedia/ YouTube: https://www.youtube.com/@forwardonepodcast *Presented by Forward One Real Estate* https://www.,forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/ Timestamps: 00:00:00 Podcast Welcome 00:00:41 Motorcycle Safety Talk 00:02:49 Pivoting Careers Authentically 00:04:43 Process Over Outcomes 00:06:02 Passion Meets Practicality 00:10:59 Finding Your Real Passion 00:12:15 Consistency Through Authenticity 00:17:43 Doing Less Better 00:19:03 Open Mind Learning 00:24:43 Circle of Control 00:27:52 Tools for Moving Forward 00:29:08 Discovering Your True Self 00:32:01 Joy Starts Within 00:32:40 Give First Get More 00:33:41 Value Creation Pays 00:35:10 Own Your Choices 00:37:16 Respond Dont React 00:38:57 Cut Toxic Ties 00:41:44 Reduce to Essence 00:48:28 Flow State Focus 00:49:25 Personal Constitution 00:51:07 Book and Reduction Method 00:57:41 Quiet Time Truth 01:00:21 Speak Truth Kindly 01:02:03 Price Beats Marketing 01:02:13 Hard Truth Listing Reset 01:03:50 Commission Objections 01:04:58 Value Over Price 01:07:28 Local Expert Myth 01:09:56 No Trash Talking 01:13:39 Ask Dont Sell 01:15:39 Walking Away Standards 01:21:09 Closing Gifts Connection 01:23:01 CRM Daily System 01:25:00 Consistency Not Personal 01:27:07 Fire Round Finale

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  Episode #50

  STRATEGIC MOVES: Why The Top Realty Experts Are Studying Rod Watson's Blueprint To Success!

  Jul 27, 202657 min

  In this Forward One podcast episode, hosts Paul Mark Morris and Josh Spitzen interview real estate broker Rod Watson about how an infomercial course launched his career while he was coaching college basketball, leading him to study real estate terminology and eventually leave coaching and later a six-figure job at Porsche to build a family business. Watson explains starting as an investor, then getting licensed and building expertise during the 2007–2008 short sale/REO era, where he learned patience, negotiation, and title complexity, often waiting 9–12 months to close. He describes generating business through letter writing to a car-sales client base, doing 18–20 annual deals in Texas, and later leading Bank of America’s cooperative short sale work in Southern California. Watson shares his current boutique brokerage, service-first approach, niche in sports/entertainment clients, expansion plans in downtown San Diego, database-focused AI assistant “Ace,” and routines and principles centered on family, health, impact, and playing the long game. * Rod Watson* Instagram: https://www.instagram.com/rodwatson23/ Website: https://www.zillow.com/profile/RodWatson *More from Paul & Josh* Paul: https://www.instagram.com/paulmarkmorris/ Josh: https://www.instagram.com/spitzenjosh/ Forward One Media: https://www.instagram.com/forwardonemedia/ YouTube: https://www.youtube.com/@forwardonepodcast *Presented by Forward One Real Estate* https://www.,forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/ Timestamps: 00:00:00 Welcome and Introductions 00:00:41 Infomercial Spark 00:02:57 From Coaching to License 00:03:08 Investing in Texas 00:04:26 Short Sales Crash Era 00:05:10 Lessons from Distress Deals 00:09:02 Lead Generation Playbook 00:15:16 Long Game Client Story 00:17:30 Modern Buyer Expectations 00:20:53 Boutique Brokerage Today 00:22:33 Going the Extra Mile 00:26:57 LA San Diego Strategy 00:29:19 Long Game Leadership 00:30:25 AI Assistant Ace 00:32:21 Automating Database Follow Up 00:33:22 Family Legacy Vision 00:37:07 Daily Routine Discipline 00:39:08 Protecting Your Time 00:42:16 Riches In Niches 00:44:29 Superpower Strategy 00:51:53 Patience And Long Game 00:54:08 Fire Round Finale

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  Episode #49

  CRACKING THE CODE: Social Media Strategies from a Real Estate Powerhouse!

  Jul 20, 202652 min

  In this Forward One podcast episode, realtor Alyssa Barajas shares how she shifted from studying to be a physician’s assistant to real estate seven years ago after her husband encouraged her to get licensed and list his flipped properties. She explains growing into a high-producing solo agent averaging about 25 transactions per year and why hiring an assistant (Danielle) and later adding an agent (Jasmine) helped her create systems, organize her CRM, and restore balance. Barajas discusses leveraging people and processes, using Follow Up Boss, and the importance of consistent follow-up and managing client expectations when delegating tasks. She outlines her social media strategy—posting 2–3 times daily across platforms with educational, sales, and personal content—plus vendor-collaboration videos for learning and referrals, and she emphasizes authenticity, resources, ongoing learning, and a long-term goal of building rental-property income. *Alyssa Barajas * Instagram: https://www.instagram.com/alyssambarajas/ Website: https://teamcirca.com/agent/alyssa-barajas *More from Paul & Josh* Paul: https://www.instagram.com/paulmarkmorris/ Josh: https://www.instagram.com/spitzenjosh/ Forward One Media: https://www.instagram.com/forwardonemedia/ YouTube: https://www.youtube.com/@forwardonepodcast *Presented by Forward One Real Estate* https://www.,forwardone.com Instagram: https://www.instagram.com/forwardonerealestate/ Timestamp: 00:00:00 Meet Alyssa Barajas 00:00:18 From Medicine to Real Estate 00:02:15 Scaling to 25 Deals 00:03:30 Hiring an Assistant 00:06:23 Systems and CRM Setup 00:10:04 Delegation and Standards 00:15:59 Vendor Videos for Referrals 00:20:45 Social Media Content Plan 00:23:42 Posting Cadence and Lead Split 00:25:51 No Prospecting Needed 00:26:41 DIY Media Workflow 00:28:36 Gear Apps and AI Editing 00:29:59 Authenticity Beats Production 00:32:30 Scheduling Posting Strategy 00:35:06 Content vs Lead Gen Debate 00:38:19 Algorithm Shifts and Discovery 00:40:35 Search AI and Local Visibility 00:45:16 Learning Rooms and Mentors 00:47:10 Goals Mentorship Script 00:49:48 Rapid Fire Closing

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