
Episode #43
The Tech that’s Transforming Marketing – with Jeff Greenfield of Provalytics
<p>It’s been a crazy couple of decades for marketing – especially with all the changes to the internet environment.</p><p>We went from the wild west of the late 90’s – to performance based direct response in the first decade of the century – to social media, and then to peak data with cookies connecting every piece of data together.</p><p>Then a single iPhone update brought it all crashing down.</p><p>Today’s guest, Jeff Greenfield, has been working in the space throughout it all – and now he’s helping companies make the most of a post-cookie world.</p><p>And...

