Founder Frequency

Founder Frequency is the official podcast of wednesday. Hosted by Caitie Santo, we explore the real stories and perspectives shaping the founder ecosystem. In each episode, we talk about what it’s actually like to be part of this space—the decisions, lessons, and identity shifts that come with it, and how we can shape a more inclusive future for women and non-binary founders.

Founder Frequency is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Founder Frequency, a business show with 0 episodes published.

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  Episode #13

  Ep. 9 — Building a career without the blueprint with Tiina Nyman

  Aug 18, 202650 min

  What if your career doesn’t need to follow one path to become something meaningful? In this episode of Founder Frequency, Caitie sits down with Tiina Nyman, founder of Circular Fashion News, circular fashion journalist, consultant, and former startup founder, to explore what happens when you stop trying to build the career you thought you were supposed to have, and start designing one that actually fits you. Tiina discovered the startup world through AaltoES, went on to work at an early-stage startup, and eventually founded and raised funding for her own company. When that company didn’t work out, she found herself questioning not just the business, but whether the traditional startup path was right for her at all. Today, she’s building what she calls a “mosaic career,” bringing together consulting, journalism, and Circular Fashion News into a portfolio of work that continues to evolve. Together, they explore what it means to redefine entrepreneurship on your own terms, how to turn expertise and curiosity into opportunities, and why a career can be built from many different pieces rather than one linear path. And along the way, Tiina gives us a very generous crash course in building an audience, monetizing expertise, and using Substack as a potential launchpad for whatever comes next. Resources from the episode Learn more about Circular Fashion News: Substack | LinkedIn Instagram: @circularfashionnews Connect with Tiina on LinkedIn Where to find us! Learn more about wednesday: website | LinkedIn Instagram: @wednesday.community Connect with Caitie on LinkedIn Don’t forget to subscribe & leave a review! About Founder Frequency Founder Frequency is the official podcast of wednesday. Hosted by Caitie Santo, we explore the real stories and perspectives shaping the founder ecosystem. In each episode, we talk about what it’s actually like to be part of this space—the decisions, lessons, and identity shifts that come with it, and how we can shape a more inclusive future for women and non-binary founders.

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  Episode #11

  Ep. 7 — Building for purpose with Meri-Tuuli Helin

  Jun 24, 202645 min

  What if the most meaningful opportunities in life start with a problem you can't stop thinking about? In this episode of Founder Frequency, Caitie sits down with Meri-Tuuli Helin, Founder and CEO of Gubbe, to explore what happens when you encounter a problem that feels too important to ignore and decide to do something about it. With a background in health sciences and years of experience working closely with older adults, Meri-Tuuli never set out to become a founder. But after seeing firsthand the gaps in how society cares for older generations, she co-founded Gubbe with a mission to prove that humanity and business success don't have to be in conflict. Together, they discuss the moment she said yes to building Gubbe, what she's learned from creating meaningful connections across generations, and how her experiences as a founder, leader, and mother continue to shape one another. They also explore what impact really means, why human connection matters more than ever, and how to build something ambitious without losing sight of the people at the center of it. Resources from the episode Learn more about Gubbe: website | LinkedIn Apply to become a Gubbe helper Instagram: @gubbe.fi Connect with Meri-Tuuli Helin on LinkedIn Where to find us! Learn more about wednesday: website | LinkedIn Instagram: @wednesday.community Connect with Caitie on LinkedIn 📢 Don’t forget to subscribe & leave a review! About Founder Frequency Founder Frequency is the official podcast of wednesday. Hosted by Caitie Santo, we explore the real stories and perspectives shaping the founder ecosystem. In each episode, we talk about what it’s actually like to be part of this space—the decisions, lessons, and identity shifts that come with it, and how we can shape a more inclusive future for women and non-binary founders.

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  Episode #10

  Ep. 6 — Why the best things happen before you're ready with Sarita Runeberg

  May 27, 202655 minS0

  <p>In this episode of Founder Frequency, Caitie sits down with Sarita Runeberg, CEO of Maria 01, to explore what happens when curiosity becomes your compass, and why some of the most meaningful opportunities arrive long before you feel ready for them. And spoiler: there was never a master plan. Just a willingness to stay open, keep learning, and trust where each next step might lead.</p>     <p>From studying political science and building an international career across multiple industries to leading one of Europe's largest startup ecosystems, Sarita shares the experiences, decisions, and unexpected opportunities that shaped her path and ho...

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  Episode #9

  Ep. 5 — Embracing imperfection with Anna Brchisky

  May 13, 202649 minS0

  In this episode of Founder Frequency, Caitie sits down with Anna Brchisky, Founder and CEO of Bamla Agency, to explore what it really looks like to build something from the ground up, and grow alongside it. And spoiler: it rarely starts with a perfect plan. It starts with trusting your instincts, taking the next step, and learning in real time.     From starting Bamla Agency at her kitchen table to scaling it into a fast-growing agency in just a few years, Anna shares the decisions, pivots, and mindset shifts that shaped her journey, and what it looked like to keep moving fo...

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  Episode #8

  Ep. 4 — Why the things that scare you are often worth pursuing with Noora Saksa

  Apr 29, 202643 minS0

  What if the step you’re waiting to feel ready for is actually the one that creates the momentum you need?   <br> In this episode of Founder Frequency, Caitie sits down with Noora Saksa, CEO of Slush, to explore how momentum is actually created, and why it rarely comes from having everything figured out. And spoiler! It’s built by following what feels interesting, taking the small step forward, and choosing action over overthinking.     From growing up in a small village in eastern Finland to leading one of the world’s most recognized startup organizations, Noora shares the decisions that shaped he...

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