Fr8 Marketing Gurus

We are the premier destination for marketing professionals within the transportation and logistics industries, where they can find inspiration, guidance, and community in their journey to drive impactful marketing strategies and innovations. We aspire to create a dynamic and inclusive platform that transcends geographical boundaries, bringing together marketing leaders, experts, and enthusiasts from around the world to exchange ideas, share insights, and collaborate on shaping the future of transportation and logistics marketing. Through engaging and thought-provoking content, we envision our podcast becoming a trusted source of knowledge and inspiration, empowering our listeners to navigate the complexities of the transportation and logistics landscape with confidence and creativity.

Fr8 Marketing Gurus is a business podcast hosted by DemandJen, with 48 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

DemandJen hosts Fr8 Marketing Gurus, a business show with 48 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #12

  From Gut Feel to Data Driven Kevin Miles Vision for Logistics

  Jul 19, 202642 minS2

  Send us Fan Mail What happens when the one person who "just knows the lanes" retires, hits the lottery, or goes on vacation? For too many brokerages, the answer is panic — and a scramble of spreadsheets, tabs, and weekend work every time an RFP lands. In this episode, Jennie Malafarina sits down with Kevin Miles, Co-Founder and CEO of Eureka, to talk about why freight pricing is still stuck in 2005 — and what it takes to move from gut feel to defensible, data-driven decisions. Kevin shares how Eureka helps brokers and carriers process RFPs 40–60% faster, score their competitive advantage lane by lane, and stop bleeding margin on mispriced freight. They also get into the bigger picture: the hidden cost of mispriced lanes, "spreadsheet fatigue," breakthrough fuel and accessorials eating into margins, and where AI is actually headed in logistics — replacing busywork, not relationships. Plus a candid conversation on why technology can't fix a broken process, and why your brand still has to shine through, even when everyone's using the same tools. In this episode: 00:00 – Meet Kevin Miles & how logistics chose him 02:44 – What's broken about how brokers handle RFPs today 04:34 – What separates brokers who consistently win 07:07 – Escaping "spreadsheet chaos" 09:31 – How Eureka scores your competitive advantage 10:58 – From gut feel to defensible, data-driven pricing 12:44 – The hidden cost of mispriced lanes & margin erosion 14:13 – Accessorials, fuel, and the other hidden costs 16:24 – Real use case: winning 1,000+ loads they'd have skipped 18:13 – Where AI is really headed in logistics 21:17 – Why AI is no silver bullet — process still wins 22:37 – Keeping the human (and your brand) in the loop 33:46 – Advice for modernizing your operations 35:00 – The biggest obstacles to adopting new tech 37:35 – Fraud, policy & AI: the trends shaping freight 39:05 – How Eureka measures client success 40:12 – Icebreaker + Kevin's secret sauce: "PNC" Connect with Kevin Miles: LinkedIn: [Kevin Miles] Website: https://www.eurekabi.com Email: kevin@eurekabi.com Freight Marketing Gurus is brought to you by Virago Marketing — authority and distribution that drives pipeline for trucking & logistics SaaS. Subscribe for more conversations with the people moving freight forward.

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  Episode #11

  Quality vs Quantity Finding the Balance in MQLs and SQLs

  Jul 12, 202649 minS2

  Send us Fan Mail Marketing says sales won't work the leads. Sales says marketing's leads are junk. Both teams are chasing the exact same goal — revenue — so why do they act like rivals? In this episode of FR8 Marketing Gurus, host Jennie Malafarina sits down with revenue leader Chris Gelder to break down one of the oldest tensions in business: the divide between marketing and sales. Drawing on three decades of sales and revenue operations experience, Chris explains why the "war of attrition" between the two teams is really a visibility problem — and exactly how to fix it. They dig into the Sales Accepted Lead (SAL), a simple but powerful stage between MQL and SQL that protects lead quality and rebuilds trust in the handoff. They also cover why "X MQLs per month" is a broken goal, how marketing now runs all the way through the funnel — and onto the back end with existing customers — and what AI is (and isn't) good for in revenue work. In this episode: 00:00 The "war of attrition" between marketing and sales 05:00 Getting both teams in the same room 07:00 The BDR and CRO as alignment bridges 09:00 Why the SAL belongs between MQL and SQL 19:00 Marketing's expanding role: from brand awareness to retention 23:00 Quality vs. quantity — and the danger of volume goals 37:00 RevOps trends, AI, and remote teams 47:00 Chris's secret sauce: transparency Connect with Chris Gelder on LinkedIn — search "Christopher Gelder." Brought to you by Virago Marketing. Subscribe for more conversations with marketing and revenue leaders.

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  Episode #10

  Cleveland Rocks: The New Home of the Jarrett Supply Chain Summit

  Jun 14, 202635 minS2

  Send us Fan Mail The Jarrett Supply Chain Summit is back for year four — and it's bigger than ever. In this episode of Freight Marketing Gurus, Jennie Malafarina sits down with Jacquie Mazziotta, Senior Marketing Manager at Jarrett, to talk about what's coming to Cleveland on August 5–6, 2026. We cover it all: Kevin O'Leary as the keynote, the Port of Cleveland tour, the VIP reception at the Rock and Roll Hall of Fame, and a packed agenda built around three tracks — supply chain expertise, supply chain risk mitigation, and supply chain innovation. Jacquie also breaks down the hottest topics on this year's program: AI in supply chain, cargo and freight fraud, NMFTA updates, the Supreme Court ruling and what it means for brokers, no-code integration, and network optimization. Plus — what's the Yacht Rock Gold Experience, and how is the Heartland Education Benefit raising money for youth programming the day after the summit? You'll find out. Jacquie closes with the marketing advice every supply chain leader needs to hear in 2026: blanket messaging is dead. Hyper-focused, AI-assisted, audience-specific outreach is the only way forward. 🎟️ Learn more and register: https://gojarrett.com ⏱️ CHAPTERS 00:00 Welcome back, Jacquie 01:00 Icebreaker: Hiking with gorillas in Rwanda 03:00 Year four of the Jarrett Supply Chain Summit 04:00 Why Cleveland? The venue decision 05:00 What's new this year: AI, freight fraud & innovation 07:00 Three tracks explained 07:30 Supreme Court ruling for brokers — Chris Burrows + Friedlander Benesh 09:00 No-code integration with JP from One Log 10:30 Tying the summit to Jarrett's brand promise 12:30 How the agenda gets built (and why surveys matter) 14:00 Sustainability at the summit 15:30 Advice for first-time attendees 17:00 Heartland Education Benefit & Yacht Rock Gold Experience 20:00 Jacquie's one piece of advice: target hyper-focused, drop the blanket message 22:00 How to connect with Jarrett 📲 CONNECT WITH JACQUIE LinkedIn: https://www.linkedin.com/in/jacquiemazziotta Jarrett: https://gojarrett.com 📲 CONNECT WITH JENNIE & VIRAGO MARKETING LinkedIn: https://www.linkedin.com/in/jennie-malafarina Website: https://viragomarketing.com Subscribe to Freight Marketing Gurus for more conversations with the people moving the freight, logistics, and supply chain industries forward. #FreightMarketingGurus #SupplyChain #JarrettSupplyChainSummit #KevinOLeary #Logistics #FreightFraud #SupplyChainAI #Cleveland #ViragoMarketing

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  Episode #8

  How Role-Based Networking is Changing Industry Events

  May 25, 202646 minS2

  Send us Fan Mail Inside the New TMSA Elevate with Jen Karpus Romain | Freight Marketing Gurus TMSA just made one of the biggest changes in its 100-plus-year history — and if you do marketing or sales in transportation and logistics, this episode is required listening before you head to Denver. Jennie Malafarina sits down with Jennifer Karpis Romain, Executive Director of TMSA, to unpack what's new at Elevate 2026 (June 7–9 in Denver), how role-based programming changes the conference experience for every attendee, and why this year's opening keynote is a live AI showdown with audience voting and a WWE-style championship belt. In this episode: ⏱ 00:48 — Karaoke confessions and Bohemian Rhapsody commitment ⏱ 02:30 — Why TMSA consolidated two events into one ⏱ 05:34 — How the new role-based tracks (and parallel tracks) work ⏱ 08:32 — The expanded call for speakers and how practitioners can apply ⏱ 11:10 — Maximizing ROI as a first-time Elevate attendee ⏱ 15:40 — The Tech & AI Showdown keynote: meet the four contenders ⏱ 20:51 — Where marketing education is heading in the next 5 years ⏱ 22:30 — Atlas, Brochacho, and the rise of personalized AI agents ⏱ 26:40 — Advice for marketers and sellers new to freight ⏱ 38:11 — Most proud moments and the Future Forward Volunteer Program ⏱ 42:47 — The secret sauce: don't be afraid to do the thing Featured Tech & AI Showdown contenders: • Jeff Price, Jacksonville Port Authority • Brian Osa, Cartographer Consulting • Carly Gunby, Transfix • Camille Gaines, Atlas AI Growth & Marketing Agency / Brick on Wheels Connect with Jen Karpus Romain: 🔗 LinkedIn: Jennifer Karpus Romain 📧 jennifer@tmsatoday.org 🌐 tmsatoday.org Connect with us: 🌐 Virago Marketing — viragomarketing.com 👥 Freight Movement Community 📧 jennie@viragomarketing.com #FreightMarketing #TMSA #ElevateConference #TransportationMarketing #Logistics

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  Episode #8

  Connecting with Drivers: The Key to Dispatch's Success

  May 4, 202655 minS2

  Send us Fan Mail If you’re trying to figure out marketing to drivers, this episode breaks down what actually works—straight from the front lines. Jennie Malafarina sits down with Lamar Solomon, Product Marketer at Dispatch, to talk about how to reach, engage, and retain gig and delivery drivers in a world where traditional marketing just doesn’t cut it. From Facebook ads and YouTube Shorts to in-app messaging and driver trust, Lamar shares real-world strategies that are working across 80+ U.S. markets. What You’ll Learn: Why marketing to drivers requires a completely different approach How Dispatch uses video (YouTube Shorts) to drive driver acquisition What actually works with Facebook ads for driver recruitment Why in-app messaging beats email and push notifications The role of transparency and trust in driver retention How to balance driver needs with business goals Where AI fits (and where it doesn’t ) in driver communications Key Takeaway: Drivers aren’t just gig workers—they’re business owners. The companies that win in driver marketing are the ones that respect that and communicate with clarity and intentionality.

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