Franchise This

Franchise This is the podcast where franchise growth meets digital marketing strategy. Hosted by Sean McKay, founder and CEO of Site Hub, this show dives into what it really takes to scale a franchise in today’s fast-moving, tech-driven world.ㅤEach episode features insights from franchise owners, marketers, and operations leaders who are building brands that expand without losing their identity. Whether you’re just starting out or managing hundreds of locations, you’ll get practical tips, real stories, and marketing strategies designed to help you grow smarter—not just bigger.ㅤFranchise This is your front-row seat to the tools, tactics, and systems that drive franchise success—from local SEO and brand consistency to multi-location campaigns and operational scale.

Franchise This is a business podcast hosted by Site Hub, with 22 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Site Hub hosts Franchise This, a business show with 22 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #21

  Hell No FSO: When to Say No to Sales Organizations (with Danielle Wright, CFE) | Ep. 21

  Feb 13, 202636 minS0

  <p>Franchising is a lot like Fight Club. Once you are in, you are in for life. Danielle Wright, CFE, joins Sean McKay to explain how a career that started in commercial real estate and land acquisition turned into 15 years of franchise development. Danielle shares the reality of the industry: it is a vast world, but everyone is only two or three degrees of separation away from one another.</p><p>ㅤ</p><p>Danielle shares her "scars" from business ownership. She discusses a retail franchise she bought that required an owner-operator presence, even though she lived two hours away. She ad...

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  Episode #20

  Buying a Business vs. Buying a Job (with Danny P. Creed) | Ep. 20

  Jan 30, 202647 minS0

  <p>Many people enter franchising with the wrong expectation: they think they are buying a job rather than building a business. They wait for the phone to ring or for the franchisor to solve every problem. Sean McKay speaks with Danny P. Creed about the reality of what it takes to succeed as a franchisee. Danny draws on his experience involving 15 startups and over 15,000 coaching hours to explain why work ethic and sales skills often matter more than raw talent.</p><p>ㅤ</p><p>The conversation highlights the dangers of ignoring your past corporate experience when starting a new venture. Da...

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  Episode #19

  SBA Loans are Pretty Much the Main Vehicle (with Shay Kleinschmidt) | Ep. 19

  Jan 16, 202632 minS0

  <p>Funding is the fuel that powers the franchise engine. Yet, for many new business owners, securing capital feels like a black box. In this episode, host Sean McKay sits down with Shay Kleinschmidt, the Vice President of Lending at FranFund. Shay shares her journey from a legal background to becoming a leading voice in franchise finance.</p><p>They discuss the realities of SBA lending, why your local bank might be the wrong place to go, and the critical importance of vetting a brand before you sign. Whether you are a first-time franchisee or a franchisor looking to understand...

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  Episode #18

  Flat Fees, State Registrations, and Startup Franchise Costs with Guest Evan M. Goldman (with Evan M. Goldman) | Ep. 18

  Dec 12, 202539 minS0

  <p>Host Sean McKay brings on long-awaited guest Evan M. Goldman for a candid look at how franchise law really works behind the scenes. Evan talks about walking away from “great money” in a tedious finance job, stumbling onto a franchise law posting on a job website, and spending the last 13 years focused every day on franchise law.</p><p>ㅤ</p><p>As a founding partner at The Franchise Firm LLP, Evan explains why he left large firms with massive cost structures to build a smaller practice that better reflects how franchisors and entrepreneurs actually operate. He walks through his work a...

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  Episode #17

  Speed To Lead, Liquid Capital, And Proper Qualification For Franchise Leads | Ep. 17

  Dec 5, 202510 minS0

  <p>Lighting money on fire with franchise leads that never get a call is a huge miss. On Franchise This, the show where we talk all about franchising, Sean McKay and producer Joseph Lewin are super excited about the qualification piece and what winning actually looks like when you bring in paid media to generate franchise leads.</p><p>ㅤ</p><p>They walk through hundreds of leads that never get called, negative brand reputation, and why speed to lead within a few minutes, under five minutes, with a personal phone call or text message has to be the number one th...

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