Episode #20
Inside the Growth Strategy of a Premium Functional Beverage Brand
Jan 5, 202632 minS2
<p>How do you build a premium non‑alcoholic spirits brand that resonates with real consumers, competes on bar shelves, and earns repeat loyalty, not just novelty trial?</p><p><br></p><p>In this episode of Free Spirits, Lars Miller and David Gonzalez sit down with Emily Onkey, Co‑Founder and Chief Marketing Officer of Aplós, a modern functional beverage brand redefining the adult drinking experience.</p><p><br></p><p>Emily shares the story behind Aplós’ launch in 2020, the cultural shift toward moderation, and why most consumers aren’t quitting alcohol, they’re simply seeking better balance. Fro...
