Friends with Businesses

Two Canadian small business owners chat about the highs and lows of owning a business.

Friends with Businesses is a business podcast hosted by Danica Dixon & Katherine Miller, with 9 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Danica Dixon & Katherine Miller hosts Friends with Businesses, a business show with 9 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #9

  All Things Social Media

  Feb 5, 20251h 13mS1

  <p>In this episode, Katherine and Danica emphasize the need to adapt to changes in social media algorithms. </p><p>The conversation highlights strategies for building relationships with customers rather than focusing solely on sales, and the significance of engagement through social media platforms. </p><p>In this conversation, Danica and Katherine explore the dynamics of social media engagement, the importance of authenticity in influencer marketing, and the evolving landscape of content creation. They discuss how building genuine connections with audiences can lead to business opportunities, the pitfalls of disingenuous influencer practices, and the shift towards experience-based marketing. The conversation...

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  Episode #8

  Made For The Lake

  Jan 30, 20251h 17mS1

  <p>Meet Jackie! The business owner behind Danica's favourite brand: Made For The Lake. In this episode, Jackie, Katherine, and Danica discuss the harsh realities of running a small business in Canada, particularly focusing on the challenges of manufacturing locally, the impact of social media algorithms on visibility, and the shifting consumer expectations towards supporting local businesses. They reflect on their personal experiences, the lessons learned from their entrepreneurial journeys, and the importance of community support in navigating the ups and downs of small business ownership.</p>

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  Episode #7

  Plans for 2025

  Jan 22, 20251h 7mS1

  <p>In this episode, Katherine and Danica discuss their approach to business planning for the new year, emphasizing a holistic perspective that prioritizes personal fulfillment over strict financial goals. They explore the challenges of setting traditional sales targets, the importance of community and collaboration among small businesses, and the need for adaptability in a changing economic landscape. The conversation also touches on personal growth, the significance of self-compassion, and the value of finding joy in one's work. As they share their intentions for 2025, they encourage listeners to embrace change and focus on what truly matters in their business and personal...

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  Episode #6

  Rest, Recipes & Speaking to your Customers

  Dec 11, 20241 hourS1

  <p>In this episode, Danica and Katherine discuss the challenges of balancing small business ownership with personal life, especially during the busy holiday season. </p><p>They reflect on the toxic nature of hustle culture and the importance of taking time off to avoid burnout. The conversation also touches on Black Friday's evolution and its implications for small businesses, as well as strategies for collaboration among small business owners to enhance their market presence. </p><p>In this conversation, Danica Dixon and Katherine discuss the challenges faced by small business owners, particularly those in the handmade sector. They explore the...

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  Episode #5

  Pricing Strategies

  Nov 20, 20241h 1mS1

  <p>In this episode, Katherine & Danica delve into pricing strategies for both product and service-based businesses, emphasizing the need to understand customer value and expectations.</p><p>The discussion highlights the challenges of pricing, especially in wholesale and handmade products, and the complexities of quantifying service value in various industries. The conversation wraps up with insights on balancing costs and customer perceptions in business. In this conversation, the hosts discuss the intricacies of marketing, pricing strategies, and the importance of brand positioning in attracting the right clients.</p><p>They explore how service providers can communicate their value effectively, navigate...

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Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.