From Idea to Asset with Timothy Menasco

Most businesses don't realize what ideas they're leaving unprotected until it's too late and the most dangerous questions are the ones you don't even know to ask. This podcast fixes that. Each episode, Timothy Menasco (attorney & partner at Harter Secrest & Emery LLP) breaks down IP and business law in plain English, so you can spot the risks, protect what you've built, and turn your ideas into defensible assets. Watch the full video versions on YouTube: search Timothy Menasco. This podcast is intended for general informational purposes and is not legal advice. Attorney advertising.

From Idea to Asset with Timothy Menasco is a business podcast hosted by Timothy Menasco, with 13 episodes on record and a Required Pod Score of 80.

Timothy Menasco hosts From Idea to Asset with Timothy Menasco, a business show with 13 episodes published.

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  Episode #13

  How Privacy Law Is Changing and Why Your Business Is Already at Risk

  Sep 24, 20269 minS1

  Privacy law is changing faster than most businesses realize, and the risks are no longer theoretical. In this conversation, intellectual property attorney Timothy Menasco sits down with F. Paul Greene to break down how the privacy landscape is shifting and what it means for any company that runs a website, collects customer data, or relies on analytics and tracking tools. Email: tmenasco@hselaw.com Website: hselaw.com/people/timothy-w-menasco Linkedin: linkedin.com/in/timothymenasco Instagram: instagram.com/@timothymenasco X: x.com/mrtimmenasco This podcast is intended for general informational purposes only and should not be considered legal advice. Attorney advertising.

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  Episode #12

  The First 48 Hours After a Cyber Breach: What Every Business Must Do

  Sep 10, 20268 minS1

  When a cyber breach hits, the damage is rarely decided by the hackers. It is decided by what your company does in the first 48 hours. In this episode Timothy Menasco sits down with F. Paul Greene to break down what every business should do in those first two critical days, and why the companies that come through a breach intact almost always share the same habits. This is the plain English playbook most businesses wish they had before the incident instead of during it. If your business handles customer data, payments, or anything you cannot afford to lose, this is the episode to hear before you need it. Follow the show for plain English breakdowns of the legal and business risks most companies find out about too late. If this episode was useful, share it with the person on your team who would have to make the first call. Two questions worth asking your team today. What would we actually do in the first hour of a breach, and does everyone already know their role before the pressure hits? Email: tmenasco@hselaw.com Website: hselaw.com/people/timothy-w-menasco Linkedin: linkedin.com/in/timothymenasco Instagram: instagram.com/@timothymenasco X: x.com/mrtimmenasco This podcast is meant for general informational purposes only and should not be considered legal advice. Attorney advertising.

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  Episode #10

  The Top 5 IP Mistakes Companies Make With AI

  Aug 13, 20266 minS1

  Most companies are using AI every day, and unknowingly making intellectual property mistakes that could cost them their trade secrets, copyrights, and competitive edge. In this episode, we break down the top 5 IP mistakes companies make when using AI, and exactly how to avoid each one. Whether you're a founder, business owner, or just using AI tools at work, these are the traps you need to understand before they turn into a legal and financial nightmare. If you found this useful, follow the show so you never miss an episode, and share it with someone who needs to hear it. If you'd like to watch the full video version of this episode, please check us out on YouTube at youtube.com/@timothymenasco. Topics: AI and intellectual property, protecting IP with AI, AI copyright risks, AI trade secrets, AI legal risks for business, safe AI use for companies. Email: tmenasco@hselaw.com Website: hselaw.com/people/timothy-w-menasco Linkedin: linkedin.com/in/timothymenasco Instagram: instagram.com/@timothymenasco This podcast is intended for general informational purposes only and should not be considered legal advice. Attorney advertising.

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  Episode #9

  Patents vs Trade Secrets: 5 Questions That Can Save Your Business Millions

  Jul 29, 20267 minS1

  Coca Cola has protected its formula for over 130 years without ever filing a patent. That single decision has been worth billions, and it comes down to a choice every business with valuable IP eventually faces: patent it or protect it as a trade secret. Get that choice wrong and you can hand your competitive advantage to the entire market, or pour years and serious money into the wrong kind of protection. Get it right and you build a moat that can last as long as the business does. In this episode I walk through the top five questions that decide whether a patent or a trade secret is the smarter move for your intellectual property, the same questions I would ask a founder or executive team before they file anything. These are the questions that can save a business millions. If you build, license, or protect valuable intellectual property, follow the show for plain English breakdowns of the IP risks most businesses miss until it is too late. New episodes help founders, executives, and in house teams make smarter decisions before the expensive mistakes happen. Before you protect your next big idea, ask yourself: could a competitor legally reverse engineer this, and what happens to my business if they do? Email: tmenasco@hselaw.com Website: hselaw.com/people/timothy-w-menasco Linkedin: linkedin.com/in/timothymenasco Instagram: instagram.com/@timothymenasco X: x.com/mrtimmenasco Enjoyed this one? Follow, leave a rating, and share it with a founder who is about to protect something valuable. This podcast is intended for general informational purposes only and should not be considered legal advice. Attorney advertising.

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  Episode #8

  5 License Agreement Mistakes (And the One That Sinks Deals)

  Jul 15, 202611 minS1

  Most companies make at least one of these five mistakes when negotiating a license agreement, and one of them quietly sinks more deals than the other four combined. In this episode, I break down the 5 biggest mistakes companies make in license negotiations, why each one is so expensive, and exactly what to do differently before you sign. Whether you're a founder, business owner, or in-house counsel, these are the traps I see over and over including one "boring" contract section that can turn into a million-dollar problem years after the deal closes. 📺 Prefer video? Watch this episode on YouTube: youtube.com/@timothymenasco 🔔 Follow the show so you never miss an episode: new episodes every two weeks. 📩 Questions about your own agreements? Reach me at tmenasco@hselaw.com Website: hselaw.com/people/timothy-w-menasco Linkedin: linkedin.com/in/timothymenasco Instagram: instagram.com/@timothymenasco X: x.com/mrtimmenasco This podcast is intended for general informational purposes only and should not be considered legal advice. Attorney advertising.

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