Episode #2
From a Licence to Kill Quad to "The Moment": Rory Emery on Vintage Poster Collecting
In this episode of From Set to Shelf, we sit down with Rory Emery, founder of The Moment, to explore the world of original vintage film poster collecting—from his very first Licence to Kill quad to running a premier cinema art business. Rory shares his transition from a passionate collector to a full-time dealer, including the chance encounter with Tom Cruise that inspired him to leave his corporate job, the mechanics of sourcing rare paper globally from Tokyo to Los Angeles, and how the market value for original theatrical posters has surged in recent years. We also cover the technical side of the trade: how to spot fake reproductions, the proper way to approach linen-backing and restoration, and why community drives this side of film history. In this episode, we cover: • Rory’s entry into collecting with his first Licence to Kill quad • The turning point: Meeting Tom Cruise and deciding to pursue film history full-time • Quads, one-sheets, and lobby cards: Understanding poster formats and rarity • The investment explosion in vintage poster collecting (and what drives the market) • Sourcing rare pieces globally, from Tokyo markets to LA art dealers • Restoration & Preservation: How to linen-back posters without over-restoring • How to identify authentic original theatrical paper versus modern reproductions Connect & Links: • Check out Rory's collection at The Moment: https://themomentposters.com • Follow The Moment on Instagram: https://www.instagram.com/themomentposters/ • Follow From Set to Shelf on Instagram: https://www.instagram.com/fromsettoshelf_podcast/ • Follow Dan on Instagram: https://www.instagram.com/dan.gastin/
