
Episode #12
#12 Danielle Sissons: The Money Conversation Women Aren't Invited To - Ivey Financial Planning
ποΈ EPISODE OVERVIEW In this episode, Bryony sits down with Danielle Sissons - Founder of Ivey Financial Planning and a financial adviser with 12 years in the industry, to unpack one of the most loaded topics in women's careers: money. Danielle knew at 15 she wanted to be a financial adviser. But it was the birth of her daughter Grace, plus 90 minutes on the phone to HMRC and Β£2,000 lost at the end of her maternity leave, that exposed how badly the system serves women. So she stopped knocking on doors and built the firm she couldn't find: one that helps mothers and founders take real control of their wealth, not in a decade's time, but at the messy, transitional moments when it matters most. This is a conversation about confidence, structural inequality, and why "I'm just not good with money" is a story worth rewriting. π KEY THEMES COVERED: The confidence gap - women are statistically better with money, yet invest less and hold less wealth Why financial advice is still built for high-net-worth men (only ~13% of advisers are women) "If you get tired of knocking on doors, build your own house" - Danielle's founder moment The money conversation women get left out of - even in their own households Reframing "I'm not good with money": money is a tool, not a personality trait The marketing divide - women are sold savings and cashback, men are sold investing Budgeting without shame: the 50/30/20 split and why lifestyle spend is allowed The one non-negotiable: a 3β6 month emergency buffer Bringing career strategy into the money conversation - asking for what you're worth Why financial control is really about freedom π¬ STANDOUT QUOTES: "If you get tired of knocking on doors, build your own house." "Would you say 'I'm just not good with a hammer'? Money is a tool - it's something you can learn." "They don't know any more than us about investing. They're just spoken to about it more, so they have the confidence." "Lifestyle spend is whatever makes you feel like the hard work is worth the life you're living." "If you take nothing else away from this, have an emergency buffer." π MENTIONED IN THIS EPISODE: Ivey Financial Planning - Danielle's Firm The 50/30/20 budget (essentials / lifestyle / future) Junior ISAs & junior pensions The gender pension gap and the impact of maternity leave "Firestarter" by The Prodigy - Danielle's fired-up track π CONNECT WITH DANIELLE: Company: Ivey Financial Planning LinkedIn: Danielle Sissons Instagram: @iveyfinancialplanning


