FT Adviser
Here's how financial services can address the advice gap and help women join the profession
"Any actions need to be data-led” when it comes to tackling the advice gap and helping more women to join the financial services profession. This was one of the key principles that underlined the Women’s Wealth Alliance’s 2025 survey of women , their perception of the advice profession, and their careers within financial services. Talking to FT Adviser editor Simoney Kyriakou and Vanessa Barnes, founder of Hannay Wealth and chair of the Women’s Wealth Alliance on the inaugural Tea with the FTA vodcast, Emma Bull, head of engagement at the Consumer Duty Alliance, explained why the WWA was launched. In this video podcast, FT Adviser and WWA look at the issues affecting women , and companies , in the financial services sector . Though the survey revealed 93 per cent of female practitioners would recommend the industry to other women, very few of these had come into the profession knowing about the career from an early age, so there was an educational opportunity outlined in the study. Moreover, there was a “glaring disconnect” according to Barnes, where a cohort of women just did not want to take on a regulated role, and another did not continue progressing in financial planning. FT Adviser and the Women’s Wealth Alliance have teamed up to create a mini-series of vodcasts . The WWA, a working group of the Consumer Duty Alliance, has been tasked with a twofold goal: to help bring more women into financial services and to improve the financial resilience and education of women across the UK. This is no small task, as our series of six interviews, called Tea with the FTA, outlines. The FTAdviser Podcast is designed to inform regulated UK advisers on a range of topics, covering investments , pensions , regulation and other key issues. Hosted on Acast. See acast.com/privacy for more information.
