
Episode #12
Max Siegelman on Collaborating with Virgil Abloh and Turning Siegelman Stables Into a Global Brand
<p>Max Siegelman is the mind behind Siegelman Stables, the family-rooted brand that’s been worn by everyone from the New York Yankees to Gunna to NBA All-Star Donovan Mitchell.What started as a nod to his father’s horse racing legacy has grown into a cultural brand that blends sports, fashion, and storytelling with purpose.In this episode of Fueled by Legacy, we dive into:- How Max transformed a family name into a fashion-forward movement- Collaborations with the Yankees, Gunna, Donovan Mitchell, and more- The power of subtle branding with real meaning- Why legacy — not trends — is the ultimate...






