Full-Funnel B2B Marketing Show

Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io. Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM). Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth. Learn more about full-funnel b2b marketing here: https://fullfunnel.io

Full-Funnel B2B Marketing Show is a business podcast hosted by Andrei Zinkevich, with 185 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Andrei Zinkevich hosts Full-Funnel B2B Marketing Show, a business show with 185 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Full-Funnel B2B Marketing Show

  Episode 184: How to create awareness among strategic accounts with Andrei, Vladimir, Kerry & Matty

  Jul 7, 20261h 3m

  In this episode of Fullfunnel Live, we invited Kerry Cunningham (leads research at 6sense) and Matt Heinz (Heinz Marketing) who ran a couple of research studies interviewing B2B CMOs about what works today to create brand awareness. Tune in to learn: How buyers’s experience with the sales reps influences the purchase decision What works today to create awareness among strategic accounts How to measure brand awareness among strategic accounts RESOURCES On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/ Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/ Join our community for B2B marketers - The Trenches: https://trenches.community/ Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/ Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/ Kerry on Linkedin: https://www.linkedin.com/in/kerrycunningham/ Matt on Linkedin: https://www.linkedin.com/in/mattheinz/

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  Full-Funnel B2B Marketing Show

  Episode 183: How to build a global, AI-native ABM function with Tim Rutten

  Jun 8, 20261h 4m

  On March 26, we hosted the 7th Full-Funnel Summit. One of the most popular sessions was hosted by Tim Rutten, CMO at Backbase, where he shared how he created an AI-native GTM system. After the summit, a lot of people reached out to both Tim, asking where they could learn more, and me. We’ve been working with Tim and the Backbase team for almost a year. So instead of repeating the summit keynote, we decided to chat about how to build a global, AI-native ABM function. Tune in to learn: The step-by-step process to build a global ABM function gradually How to structure cross-functional teams and handle the resistance How to track ABM performance across long sales cycles How to integrate AI in ABM: an overview of the core processes and signal engine RESOURCES On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/ Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/ Join our community for B2B marketers - The Trenches: https://trenches.community/ Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/ Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/ Tim on Linkedin: https://www.linkedin.com/in/timrutten/

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  Full-Funnel B2B Marketing Show

  Episode 182: B2B ADS masterclass with Shlomo Genchin

  May 4, 202659 min

  In this episode of Full-Funnel Live, Andrei and Vlad invited another speaker of the Full-Funnel Summit, Shlomo Genchin Shlomo gave a fantastic keynote about creative B2B ads that drive the pipeline. Today we want to dive a bit deeper into his technique, address some of the most common concerns from B2B companies, and walkthrough a live example of ads creation. Tune in to learn: How to target conservative and sceptical buyers who might perceive fun ads as unprofessional? How to apply a “test small, scale fast” framework across long sales cycles? The step-by-step and the live process to create fun B2B ads that generate pipeline RESOURCES On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/ Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/ Join our community for B2B marketers - The Trenches: https://trenches.community/ Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/ Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/ Shlomo on Linkedin: https://www.linkedin.com/in/shlomogenchin/

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  Full-Funnel B2B Marketing Show

  Episode 181: How to implement ABM strategy 3.0 with Andrei & Vladimir

  Apr 27, 20261h 12m

  In this episode of Full-Funnel Live, Andrei and Vlad explain what has been changed in ABM. Tune in to learn: How to pivot from the current ABM strategy to the new one? How does the new strategy impact full-funnel ABM playbooks? How to evaluate the efficiency of the new strategy? How to use AI, and what tools to add to the tech stack? RESOURCES On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/ Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/ Join our community for B2B marketers - The Trenches: https://trenches.community/ Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/ Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/

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  Full-Funnel B2B Marketing Show

  Episode 180: Lifecycle marketing in 2026: How to engage with buyers in AI era with Ashley Faus

  Apr 20, 202655 min

  It’s 2026, but still too many B2B companies treat marketing as a MQL factory in a linear funnel. Every interaction scored. Every behaviour is treated as a buying signal. Every nurture sequence designed to push someone toward a sales call they're not ready for. In this episode of Full-Funnel Live, Andrei and Vlad invited Ashley Faus, Head of Lifecycle Marketing at Atlassian, to fix that. Tune in to learn: ⁠- How lifecycle marketing got hijacked by MQL thinking and what it actually looks like in 2026 - The playground model: how to design buyer journeys that match how people actually research, explore, and decide, even if you’ve inherited the “MQL factory” model - How to run change management and sell the idea of “the playground" lifecycle model - What AI can and cannot do for lifecycle marketing and what has to be true about your data before AI will work - What a CMO can realistically build in year one when inheriting a broken linear funnel and 90 days to show the board something RESOURCES: On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/ Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/ Join our community for B2B marketers - The Trenches: https://trenches.community/ Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/ Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/ Ashley on Linkedin: https://www.linkedin.com/in/ashleyfaus/

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