Full Funnel Paid Media Podcast

Welcome to 'The Full-Funnel Paid Media Podcast,' hosted by Andy Gray, CEO of The Graygency. This podcast is your go-to resource for mastering the art of paid media marketing. Each episode delivers bite-sized, actionable insights on how to effectively implement, measure, and optimize full-funnel paid media strategies. Whether you're a seasoned marketer or just starting out, Andy's expert guidance will help you build a powerful, results-driven paid media machine. Tune in to elevate your marketing game, one funnel stage at a time. Listen further: https://thegraygency.com

Full Funnel Paid Media Podcast is a business podcast hosted by Andy Gray, with 31 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Andy Gray hosts Full Funnel Paid Media Podcast, a business show with 31 episodes published.

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  Episode #31

  Why Catalog Ads Print Money - Andreas Nielsen

  Nov 26, 202548 minS1

  Andreas Nielsen is a co-founder at Confect, a catalog ads design platform. What if your catalog ads could be performing 2-3x better this Black Friday, but you're missing one simple optimization? <br /><br />Most brands treat catalog ads like an afterthought throwing products into a feed and hoping the algorithm figures it out. But the data shows there's a massive opportunity hiding in plain sight for brands willing to get strategic about how they present their products.<br /><br />Expect to learn what Confect's Black Friday data reveals about catalog ad performance, why showing prices in your catalog ads...

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  Episode #30

  A CEO's Guide To Bid Multipliers On Meta

  Sep 5, 20249 minS1

  In this episode of The Full Funnel Paid Media Podcast, host Andy Gray reveals a game-changing Meta feature—bid multipliers. <br /><br />We dive into how this tool allows marketers to adjust bids based on specific audience criteria such as age, gender, custom audiences, and device usage. This approach helps fine-tune campaigns without sacrificing the broad reach of Meta’s automated systems.Andy shares real-world examples, including a case study where applying bid multipliers reduced customer acquisition costs by 15%. <br /><br />Listeners will learn how to use these multipliers to increase profitability, reduce wasted spend, and improve overall paid media perf...

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  Episode #1

  #1 - Brad Redding - What is server side tracking ?

  Aug 21, 202438 minS0

  Brad Redding is a Tracking wizard, a cross fit monster and a podcaster.<br /><br />The marketing world has lost it's mind since the major changes made by IOS 14. Server side tracking is the solution to returning your ad accounts back to pre-IOS levels of performance. If the platforms lack data, how can they optimise.<br /><br />Expect to learn, why brands need to get serious about server side tracking, why Brad has gone all in on providing a best in class solution , what is wrong with Shopify's native CAPI intergration and much more..

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  Episode #29

  Why E-commerce Brands Fail: Lessons from Humanery CEO Sid Baveja

  Jul 18, 202343 minS1

  In this episode of eCommentary, we delve into the world of entrepreneurship with Sid Baveja, CEO of Humanery former banking analyst, and seasoned businessman. Sid shares his personal journey of entrepreneurship, revealing the highs, lows, and lessons learned along the way on why his latest eCommerce startup Humanery failed. We begin by discussing the importance of long-term vision in business, highlighting the dangers of short-termism and how it has led to the downfall of many promising companies. Sid then shares his own experiences with his company, Humanery, including the struggles he faced while trying to raise investments. In a candid...

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  Episode #28

  Imran Hassan - How To Grow A Sustainable Childrenswear Brand

  Apr 25, 202340 minS1

  Imran Hassan is the CEO & founder of Turtledove London and Lilly and Sid. Two 7 figure D2C brands ran by husband and wife, we discuss how they got to where they are today. Look forward to learning what happened when Imran designed a collection, how the brand broke through into Selfridges. And the biggest lessons they learnt along the way. Extra Info Follow Turtledovelondon on Instagram: https://www.instagram.com/turtledovelondon/ Check out the Lilly & Sid animated series on YouTube: https://www.youtube.com/watch?v=Kpw2UgqikN8&t=84s <b>FOLLOW The Graygency ►</b><b>LinkedIn (</b>https://www.li...

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