Future Hospitality Summit Podcast
FHS Podcast Episode 163: Five Worlds, One Vision, Marc Dardenne, CEO, Modon Hospitality, Unveils Afiniti
Marc Dardenne, CEO of Modon Hospitality, joins the FHS Podcast to discuss how guest expectations are reshaping the future of hospitality and why travellers are increasingly choosing experiences over destinations alone. He introduces Afiniti, Modon Hospitality's new experience-led hospitality brand, designed around five distinct worlds: family, adults-only, adventure, urban resort and wellness. Rather than asking guests to choose a destination first, Afiniti is built around the type of experience they want to have, with each property offering its own character while remaining part of one connected brand environment. Pasted text Marc also explains how branded residences will form an important part of the concept, allowing guests to buy into the lifestyle while accessing hotel-style services, management and rental options. Pasted text Looking ahead, he shares Modon Hospitality's plans to grow Afiniti from its Abu Dhabi base into new destinations across the UAE and internationally, including Ras Al Hekma, island destinations, Africa and Europe. The focus, he says, is not on chasing hotel numbers, but on building the brand carefully, maintaining control over the guest experience and creating a long-term platform that can grow with consistency. Pasted text
