Future of Consumer Marketing

The future of consumer marketing is brought to you by The Global Talent Co.

Future of Consumer Marketing is a business podcast hosted by Unknown Host, with 188 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Future of Consumer Marketing, a business show with 188 episodes published.

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  Episode #193

  1 Million Downloads. Zero Ad Spend. Aja Beckett on Building the #1 GLP1 App From a Reddit Post.

  Jun 3, 202625 minS0

  <p>Aja Beckett, CEO and founder of Shotsy, didn't set out to build a company. She got prescribed a GLP1 medication, found herself completely unsupported after leaving the doctor's office, and built the companion app she needed. Two years later, Shotsy is the #1 companion app for GLP1 users — 1 million+ downloads, 100,000+ paying subscribers, 25,000 five-star reviews, available in 185 territories across 18 languages, with zero paid advertising and no data sales. In this episode, Aja shares how a Reddit post became her launch strategy, why her 7th app was the one that finally worked, the business model that lets her answer only to her us...

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  Episode #192

  30 People. 1,300 Stores. Every Sport Imaginable. Inside the Marketing Machine at Lids.

  Jun 3, 202624 minS0

  <p>Adam Herstig, SVP of Marketing & Partnerships at Lids, brings two decades of sports licensing experience to one of retail's most recognizable brands - nearly 1,300 stores globally, the NBA and NHL store operations, college bookstore businesses, and a growing lineup of categories from trading cards to in-store customization. In this episode, Adam breaks down what it actually means to market a brand that is simultaneously a licensed retailer, a destination experience, and a cultural institution in the sports world. He talks about when sports marketing sells itself (World Series, anyone?) and when it needs a real push, why media diversification...

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  Episode #191

  If You Can Take a Two-Week Vacation and Not Open Your Laptop, the Company Is Working

  May 20, 202632 minS0

  <p>Pascal Hanle, Chief Operating Officer of Pets Deli, tells one of the more unusual origin stories in German DTC: a pet food company that went bankrupt, was bought out of insolvency, and was handed to its most tenacious early employee to rebuild from scratch — beginning with Pascal literally sawing frozen meat blocks with a bow saw in the office kitchen to test new suppliers. Now in his 10th year at the company, with 135 FTEs, a warehouse that grew from 3,000 to 11,000 square meters, B2B accounts at Rewe and Edeka, and a target of €100M by 2030, Pascal shares what it actu...

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  Episode #190

  You're Paying People to Buy Your Product. Here's How Rita Zahir Found Out

  Apr 27, 202624 minS0

  <p>Rita Zahir, VP of Marketing and E-Commerce at Unique Vintage, delivers a data-dense masterclass on the one metric most e-commerce brands are still getting wrong: the difference between revenue and profit. With 20 years across Shoes.com, Famous Footwear, Polaris, and now a female-owned vintage-inspired brand, Rita breaks down why "let the algorithm handle it" is the most dangerous phrase in modern performance marketing — and how a combination of custom behavioral segmentation and contribution-margin-level analytics helped her team beat Meta Advantage+ ROAS by 30% during the most volatile periods of the calendar. This is a rare, practitioner-level conversation about the infrastructure be...

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  Episode #189

  Less Mustache, More Grown Up: How Lyft Rebranded Without Losing Its Soul

  Apr 20, 202627 minS0

  <p>Cass Zawadowski, Executive Creative Director at Lyft, takes us inside the most significant transformation in Lyft's 14-year history — a year-long rebrand that touched everything from color palette and logo to photography, brand strategy, and brand archetype. She walks through what it actually takes to evolve a beloved brand without losing the soul that made it iconic, how Lyft launched its first major brand campaign post-rebrand targeting young working adults in New York and San Francisco, and how an entire marketing org moved from AI skepticism to daily creative practice through a CMO-led "ground zero" approach. From the three pillars of...

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