
Episode #1
Inside The Carlyle Group’s Content Engine: Strategy, Channels & Impact
<p>Host Jason Keath speaks with Allen Plummer, Global Head of Content at The Carlyle Group, about how the firm strategically uses owned media, LinkedIn newsletters, podcasts, and video content to build influence in private markets.</p><p>Timestamps:</p><p>02:41 - Owned media</p><p>06:26 - LinkedIn newsletters</p><p>09:20 - Podcast content</p><p>15:39 - Video and multimedia</p><p>19:27 - High-production vs low-fi</p><p>26:01 - Is YouTube underutilized in finance marketing?</p><p>29:51 - AI impact on discovery</p><p>32:28 - Career lessons</p><p>Resources & Links:</p><p>* The Carlyle Group: https://www.carlyle.com<...






