Future of Fitness

We are putting a shoulder into the fitness industry and pushing it forward into the modern digital age. Eric Malzone, a 14-year industry veteran, entrepreneur, advisor, and coach, interviews the brightest movers and shakers in the fitness and health industries. Interviewing some of the industry's top executives, entrepreneurs, investors, and thought leaders, topics will vary covering cutting edge technology, entrepreneurship, hot industry trends, and so much more. If you're in or around the industry, this is how you keep your edge sharp.

Future of Fitness is a health podcast hosted by Eric Malzone, with 569 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Eric Malzone hosts Future of Fitness, a health show with 569 episodes published.

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  Future of Fitness

  Jeff Byers on Scaling Momentous: 1,000% Growth, Arnold Schwarzenegger, and Cutting a $500K Product

  Aug 16, 202649 min

  Jeff Byers, CEO of Momentous, returns to Future of Fitness for his third appearance to unpack how the brand grew revenue over 1,000% in three years while landing partnerships with all 32 NFL teams and 10+ Department of Defense contracts. Byers breaks down why Momentous walked away from a $500,000-profit product line over a science and brand-integrity call — literally scrapping $400,000 in inventory rather than sell it through — how the company is approaching its first-ever retail launch with Vitamin Shop, and why a $500,000 commitment to women's health research with Dr. Stacey Sims fits into a bigger 20-year brand strategy. From Arnold Schwarzenegger's endorsement to what AI search optimization means for consumer trust, this conversation is a masterclass in building a supplement brand built to outlast any single quarter. Key Takeaways Momentous has grown revenue over 1,000% in the past three years and just landed its third consecutive Inc. 5000 appearance The brand works with all 32 NFL teams and holds 10+ active Department of Defense contracts In 2024, Momentous discontinued FedOja — a $500,000 profit (not revenue) product — after deciding the science no longer supported it, scrapping $400,000 of existing inventory rather than sell through it ️ The company began in 2018 as a DOD-funded biotech venture (Amp Human) before pivoting into consumer supplements when COVID hit Momentous's roster of authoritative partners includes Arnold Schwarzenegger, Andrew Huberman, Tim Ferriss, Rich Roll, and Dr. Stacey Sims Momentous launched its first-ever retail partnership this year with Vitamin Shop, using a "velocity over doors" strategy instead of chasing broad distribution Momentous has committed $500,000 to women's health research alongside Dr. Stacey Sims Byers explains why Momentous is intentionally avoiding a branded consumer AI chatbot — betting instead on showing up authentically inside tools like Claude and ChatGPT

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  Future of Fitness

  Christian Drapeau: The Stem Cell Science Behind Bone Loss, Muscle Aging & Menopause

  Aug 11, 202622 min

  Why do women lose bone density so fast after menopause — and what actually reverses it? Neurophysiologist and stem cell researcher Christian Drapeau (founder of STEMREGEN®) breaks down the biology behind bone and muscle aging, why strength training is the single most powerful lever for reversing the damage, and what most people get wrong about protein and collagen intake. Key Takeaways: Losing estrogen causes a "double hit" on bone: skeletal stem cells stop becoming bone-building osteoblasts while bone-degrading osteoclasts ramp up Bone marrow can convert to fat tissue — some measurements put this as high as 15%, a major hidden driver of post-menopause bone loss Muscle growth is a stem cell process: satellite cells fuse into existing muscle fibers after training-induced micro-trauma to build new tissue ️ Just 6–8 weeks of immobility measurably increases marrow fat in women — but resuming activity reverses it ✊ Grip strength is one of the single best predictors of long-term health and longevity The body has "master" bone marrow stem cells (hematopoietic/mesenchymal) that migrate to different tissues and become bone, muscle, liver, or skin cells Collagen peptides supply amino acids most diets are missing — critical for repairing connective tissue, not just "beauty" Protein target discussed: roughly 1 gram per pound of body weight to support repair CONNECT WITH CHRISTIAN DRAPEAU TikTok: https://www.tiktok.com/@stemcellchristian Instagram: https://www.instagram.com/stemcellchristian/ Facebook: https://www.facebook.com/STEMREGENOfficial/

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  Future of Fitness

  Planet Fitness, UFIT & Orange Theory Insider JJ Creegan on What's Really Working in Fitness Right Now

  Aug 9, 202642 min

  JJ Creegan has helped build three of the biggest names in fitness — Planet Fitness, UFIT, and Orange Theory — and now works as a fractional COO/CEO helping emerging brands scale. In this episode, he and Eric dig into the K-shaped fitness economy, why the industry is "data rich but knowledge poor," and the exact visit-frequency formula that predicts member retention. They also cover the state of boutique fitness, the Pilates consolidation wave coming, and why the walls between fitness, medicine, and wellness are finally coming down. Key Takeaways: Only 25% of the U.S. population holds a fitness membership — 75% of adults aren't engaging in fitness at all JJ's retention rule from his time at UFIT: getting a member to 10 visits in their first 60 days increased year-long retention odds by 50% "You can't ever save a cancellation. You can only prevent it." "Loyalty is fake. It does not exist in today's world. It's about relevancy." If JJ had a blank check, he'd open a rock-climbing gym that integrates recovery and wellness — not a traditional gym ️ Jet Set Pilates just signed its 400th license agreement and is set to open 150+ units this year JJ's personal fight to get proactive bloodwork (testosterone) despite pushback from his own doctor The single biggest health upgrade in his last 5 years: being in bed before 9:30 PM for 7–7.5 hours of sleep OUR SPONSORS: Perfect Gym: https://www.perfectgym.com/en EGYM: https://egym.com/ Connect with JJ Creegan: JJCreegan.com Instagram LinkedIn

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  Future of Fitness

  Cody McBroom on Building a 7-Figure Coaching Business With Zero Ads

  Aug 4, 202642 min

  Online coaching is a $28.9B industry racing toward $120B by 2031 — but 71% of people who start an online fitness program quit within 90 days. In this episode, Eric sits down with Cody McBroom, founder of Tailored Coaching Method, who's built a 7-figure, ad-free coaching business over the past nine years without ever accepting a pay-in-full client. Cody breaks down the "identity-based coaching" model that took his team's client retention from 3-4 months to 14 months, why AI is reshaping how people find (and vet) a coach, and his genuinely nuanced take on GLP-1 drugs and the fitness industry's future. Key Takeaways: Cody built Tailored Coaching Method into a 7-figure/year business with zero paid ads and a strict no-pay-in-full policy Identity-based coaching (built around self-control, self-discipline, self-belief, self-respect) took his coaches' average client retention from 3-4 months to 14 months The surprising reason divorce rates rise when only one partner in a couple loses significant weight ChatGPT Health logged 230 million health-related inquiries per week the month it launched — and Cody gets new client applications weekly sourced straight from AI search 60-65% of Google searches are now "no-click" — Cody explains how coaches can get cited inside AI summaries via AEO (Answer Engine Optimization) Cody's real position on GLP-1s/semaglutide: medically useful for extreme cases, but no substitute for the identity work required for lasting change His mentor's blunt advice before going online: "train people for five years straight, and then you'll have the right to do that" Why he believes AI will "weed out" bad coaches rather than replace good ones Connect with Cody McBroom: Website: tailoredcoachingmethod.com Instagram: @tailoredcoach (also searchable as Cody McBroom) Podcast: Choose Hard OUR SPONSOR: Perfect Gym: https://www.perfectgym.com/en

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  Future of Fitness

  Adam Sedlack - How UFC GYM Scaled to 46 Countries With One Pricing Fix

  Jul 30, 202647 min

  Global expansion, jiu-jitsu black belts, and Dana White's secret philanthropy — Adam Sedlack, CEO of UFC GYM, is back on The Future of Fitness after a five-year hiatus, and the growth story is staggering. From surviving pandemic-era bankruptcies to opening a new location every single week across 46+ countries, Sedlack breaks down the pricing overhaul that fueled 25% member growth and record profit margins, why "the consumer always has the answer," and how UFC GYM built a scalable system for teaching high-skill disciplines like BJJ and Muay Thai across 180+ locations without sacrificing quality. He also opens up about the Mark Mastrov coaching tree that shaped his career, what Dana White is really like behind the cameras, UFC GYM's cautious-but-committed AI strategy, and his bold five-year vision to hit 50+ countries by 2030. Whether you're a gym operator, franchise investor, or just fascinated by the business of fitness, this episode is packed with hard-won lessons on pricing psychology, scaling culture, and riding the wave of combat sports going mainstream. Key Takeaways: UFC GYM opened 180+ locations across 46 countries in 2025 — debuting in Pakistan, Ecuador, France, and Morocco — averaging one new gym per week A 2023 pricing overhaul (entry-level access priced to local market rates, add-ons for BJJ, recovery, med spas) drove 25% member growth and all-time-high profit margins "The consumer always has the answer" — Sedlack ditched ego-driven pricing once data showed people join gyms for two reasons: location and price UFC GYM built an internal university, certifications, and modality-specific head coaches to keep quality consistent across 180+ locations teaching jiu-jitsu, boxing, and MMA Dana White's off-camera generosity — supporting law enforcement, military, and staff through COVID — gets a rare behind-the-scenes spotlight The "Mark Mastrov coaching tree" connects UFC GYM, Crunch, and dozens of fitness leaders — and Sedlack shares the janitor-and-wet-floors story that shaped his leadership style UFC GYM's AI approach: empower the team to experiment now, stay patient on enterprise-wide integration, and learn from best practices as they emerge The 2030 vision: 50+ countries, 3-5 new gym openings per week, and positioning UFC GYM as a destination for stress, sleep, and nutrition — not just fitness Connect with Adam Sedlack: Instagram: @CEOUFCGYM LinkedIn: Adam Sedlack OUR SPONSORS: Perfect Gym: https://www.perfectgym.com/en EGYM: https://egym.com/

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