Future of Marketing

Future of Marketing explores how B2B marketing teams are actually using AI at work.Each episode features honest conversations with CMOs, growth leaders, and operators about real workflows, real decisions, and the trade-offs involved in AI adoption across GTM, content, SEO, analytics, and revenue teams.This isn't about tools or perfect answers. It's about how marketing actually gets done when AI enters the system: what works, what breaks, and where teams are still experimenting.Live uncertainty is allowed. Concrete examples are required.If you're responsible for growth, pipeline, or brand and trying to turn AI into something genuinely useful, this show is for you. thefutureofmarketing.substack.com

Future of Marketing is a business podcast hosted by Mada Seghete, with 21 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Mada Seghete hosts Future of Marketing, a business show with 21 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Future of Marketing

  How to Build a Brand That Stands Out in the Age of AI with Anthony Kennada of Goldenhour

  Jun 2, 202647 minS0

  <p>In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Anthony Kennada, Founder and CEO of Goldenhour to examine what happens when AI automates the mechanics of marketing. Anthony argues that the old B2B playbook, gated content, nurture sequences, demo requests, and attribution fights, is breaking down because buyers have learned to avoid it. He shares why distribution is now the central challenge for AI-era companies, how Gainsight built the Customer Success category around audience pain instead of product features, and why the “human last mile” of brand strategy still depends on tast...

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  Future of Marketing

  From 22 Marketers to 2: Automating 80% of Marketing at Chili Piper with Alina Vandenberghe

  May 19, 202639 minS0

  <p>Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper, a demand conversion platform used by companies like ClickUp, Gong, Cursor, Verizon, and Upside that turns inbound leads into booked meetings via agentic workflows. She founded the company in 2016 with her husband Nicolas and bootstrapped past $3M ARR before raising funding. With a background in computer science, she previously built mobile products used by millions at Thomson Reuters, Bloomberg, and Pearson, some featured on stage by Steve Jobs. Alina grew up in Romania, started working at age eight, held three jobs to pay for school, and moved to the...

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  Future of Marketing

  Why AI Is Freeing Marketers to Be Creative Again with Katrina Wong of New Relic

  May 12, 202647 minS0

  <p>Katrina Wong is the Chief Marketing Officer of New Relic, a $1 billion revenue observability platform that went private in a $6 billion deal in late 2023. She joined in May 2024 as the company’s first CMO, responsible for brand evolution, demand generation, and market expansion. She previously held marketing leadership roles at Segment and Salesforce and has been part of seven successful company exits across her career. She studied environmental toxicology before moving into tech, and applies a scientific approach to hypothesis testing and measurement in marketing.</p><p>We discuss:</p><p>* Why stretch goals, not achievable targets, create the co...

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  Future of Marketing

  The Death of the Funnel and the Rise of Signal Driven Marketing with Wendy Werve of Comply

  May 5, 202645 minS0

  <p>In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Wendy Werve, Chief Market Officer at Comply, to challenge one of marketing’s most foundational concepts: the funnel. Wendy shares why traditional funnels and MQLs no longer reflect how buyers behave, how AI enables real-time, signal-driven marketing, and what it takes to build trust and drive revenue in complex, high-stakes markets.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thefutureofmarketing.substack.com

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  Future of Marketing

  Marketing AI That Protects People, Places, and Businesses

  Apr 28, 202646 minS0

  <p>In this episode of Future of Marketing, hosts Ethan Smith and Camille Ricketts sit down with  Idan Koren, CMO of Verkada, to explore what it actually takes to build a technical marketing organization in the AI era. From structuring a high-performing MDR function to using first-party data for real personalization, Idan explains why the biggest gains don’t come from flashy AI demos but from building better systems, infrastructure, and decision frameworks.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thefutureofmarketing.substack.com

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