
Episode #10
Andrea Gellert (Meta): AI and the creator economy
In this episode of FWD: Technology, Deloitte's Bill Briggs, US Chief Technology Officer, and Simona Spelman, US Chief Human Officer, speak with Andrea Gellert, VP of global business and product marketing at Meta, about how AI is reinventing the marketing funnel, from discovery to purchase to post-purchase. They discuss conversational commerce, business agents, smart glasses, and the shift from traditional campaigns to tailored experiences that feel helpful rather than intrusive. The takeaway: Leaders who pair AI scale with trust, strategy, and human judgment can create more seamless and authentic customer connections.





