
Episode #15
Suzie Reider (Lyft): Turning mobility data into durable growth
Lyft isn't just a transportation company. It's building a broader mobility platform connecting riders, drivers, destinations, advertisers, and new services. In this episode of FWD: Technology, Deloitte's Chief Technology Officer, Bill Briggs, and Chief Human Officer, Simona Spelman, speak with Suzie Reider, EVP of Marketing, Ads, and Business at Lyft, about the strategy shaping Lyft's growth. Reider shares how Lyft is building a more connected mobility experience, using context to make advertising more impactful, and treating trust as an essential part of the consumer experience. She also discusses acquisitions, integration, work redesign, and why leaders shouldn't simply refine last year's business strategy when change is happening so quickly. Bottom line? Growth requires both ambition and operational discipline. Like, comment, share, and subscribe!






