Generation Excellence Podcast
Episode #77 – Catherine and Luke Neumayr, V8 Ranch
Catherine and Luke Neumayr joined the podcast from V8 Ranch in Boling, Texas. As fourth-generation stewards of both land and cattle, they quickly lassoed me in with their vision for the future and deep appreciation for the ranch’s history. Perhaps that's no surprise coming from two professional photographers who know how to frame both a story and a landscape. In our conversation, Luke and Catherine shared the realities facing many family businesses today: honoring long-standing traditions while embracing new technology and fresh approaches. Catherine brings an engaging voice and remarkable recall of the stories that have shaped her family and enterprise. One of my favorite aspects of this podcast is discovering the many hats our guests wear. In this case, that includes cowboy hats, along with those of marketers, managers, entrepreneurs, parents, salespeople, and even philosophers. You'll get a taste of all of them in Episode 77 of GENeration EXcellence. Enjoy!
