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How to Get Your Business Found in the Age of AI | Prashant Puri
What does it take to get your business discovered when search is no longer just Google? In this episode, Amy Cosper sits down with Prashant Puri, CEO and Co-Founder of AdLift, to talk about how AI is changing search, marketing, and entrepreneurship — and what founders should actually be doing about it. Prashant has spent nearly two decades in digital marketing, with experience at companies including AT&T, Yahoo and eBay before making the leap from corporate life to entrepreneurship. Today, he’s focused on the next major shift in online discovery: the move from traditional search engines to AI-powered platforms like ChatGPT, Gemini and Claude. The conversation breaks down the difference between paid advertising and organic growth, why SEO still matters, and why founders now also need to understand GEO — Generative Engine Optimization. Prashant explains how businesses can begin building authority with AI platforms, why citations and useful content matter, and how tools like Tesseract are being used to measure whether brands actually appear in AI-generated answers. But getting found is only part of the conversation. Amy and Prashant also dig into the growing tension between AI and human expertise. AI can dramatically increase productivity, but Prashant argues that the technology works best in the hands of people who already understand their craft. Whether you're a marketer, designer, founder or CEO, knowing what questions to ask — and knowing when the machine is wrong — matters more than ever. They also discuss automation, AI's impact on jobs, responsible leadership, transparency around AI-generated content, and what the next generation of entrepreneurs is already building with large language models. And for anyone thinking about starting a company, Prashant shares one piece of advice that predates all of the technology: find a real problem worth solving before you build the solution. Follow our socials Instagram | X | LinkedIn | TikTok
