Giants Helping Giants is a podcast for home service business owners who want to grow smarter, attract better customers, and build stronger companies. Hosted by Lois Wyant, each episode features conversations with entrepreneurs, coaches, and industry experts who help local businesses succeed. The show focuses on practical strategies that HVAC companies, plumbers, electricians, pest control businesses, roofers, solar installers, and other service professionals can use to generate more leads, improve their marketing, and scale their operations. Running a home service business is demanding. Owners are often balancing service calls, managing employees, handling customer expectations, and trying to keep their marketing working at the same time. Giants Helping Giants brings together experienced voices who share proven ideas, systems, and insights that can help contractors grow their businesses with more clarity and less chaos. Episodes explore topics such as contractor marketing strategies, lead generation for service companies, local SEO, automation tools, business systems, customer experience, and leadership for growing teams. The mission of the podcast is simple. Connect local business owners with the people, programs, and strategies that can help them build something bigger. If you run or work in a home service business and want practical ideas that actually work in the real world, this podcast is for you. Learn more at GiantsHelpingGiants.com.
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Episode #30
Customer Testimonial Videos That Actually Sell
Aug 19, 202614 minS1
What if your happiest customers could become your best sales team? In this episode of Giants Helping Giants , Lois Wyant interviews Emily Chapman , a video testimonial specialist who helps businesses turn customer success stories into powerful marketing assets. Emily explains why generic testimonials don't persuade people—and why storytelling is the key to building trust. Instead of asking customers to simply say, "They did a great job," Emily creates professionally produced testimonial videos that follow the customer's journey from frustration to success. You'll also discover how these videos can improve your website, strengthen your social media, increase engagement, support your email marketing, and create valuable YouTube content that continues working long after it's published. If you're a home service business owner or local business looking for a better way to build credibility, stand out from competitors, and convert more website visitors into customers, this episode is full of practical ideas you can start using immediately. In this episode you'll learn: • Why stories sell better than traditional testimonials • How video builds trust before customers ever call you • The psychology behind customer success stories • How professional testimonial videos are created • Ways to reuse testimonial videos on your website, social media, YouTube, and email marketing • Why authentic customer experiences outperform scripted marketing emily@thetestimonialcollective.com www.thetestimonialcollective.com Watch the full episode and learn how your customers can become your most powerful marketing tool. #VideoMarketing #CustomerTestimonials #LocalBusiness #SmallBusinessMarketing #HomeServiceMarketing #BusinessGrowth #MarketingStrategy #LoisWyant #EmilyChapman #GiantsHelpingGiants
How to Increase Business Profits Without More Customers
Aug 12, 202616 minS1
Running a successful business isn't just about getting more customers—it's about becoming more profitable with the customers you already have. In this episode of Giants Helping Giants , Lois Wyant sits down with John Konzen , a business profitability expert, to discuss practical strategies that help business owners increase profits, improve cash flow, and create more freedom. John explains how making small improvements across multiple areas of your business can create powerful compounding growth over time. From increasing prices and negotiating vendor costs to improving your marketing, upselling existing customers, and creating a market-dominating position, these small changes can have a dramatic impact on your bottom line. You'll also learn why so many businesses struggle during their first five years and how focusing on profitability—not just revenue—can help you build a business that supports your lifestyle instead of consuming it. In this episode you'll discover: ✔ How small improvements create exponential business growth ✔ Why raising prices doesn't always cost you customers ✔ The importance of creating a market-dominating position ✔ Ways to increase profits without finding more customers ✔ How upselling and cross-selling can dramatically improve revenue ✔ Why business owners need to stop wearing every hat ✔ The first steps to building a business that runs without you If you're a local business owner, contractor, or entrepreneur who wants more profit, more freedom, and a business that can grow without constant stress, this episode is for you. john.konzen@konzen-enterprises.com https://blinq.me/QLRBEcz2rH8SGzgBZ2Ye?bs=dbDREAMS Business Resources Affiliate Business Card: https://blinq.me/cmlttfm5u0o5bs60mijwxj1e8?bs=db 00:00 Introduction – Increase Profits Without More Customers 00:20 Meet John Konzen 00:55 The Power of Compounding Business Growth 01:46 Why Your Market-Dominating Position Matters 03:13 Become the Only Choice Instead of Competing on Price 05:02 Hidden Profit Opportunities Most Businesses Miss 06:21 Using Email Marketing & Drip Campaigns to Increase Sales 07:01 Small Changes That Create Big Profit Growth 08:18 Why Partnerships Help Businesses Grow Faster 09:03 Creating More Profit and More Free Time 10:00 What to Expect During a Profit Assessment 11:53 Why Half of Small Businesses Fail 13:29 The Difference Between Owning a Job and Owning a Business 14:42 Building a Business That Gives You Freedom 15:05 Identifying What's Holding Your Business Back 15:44 Final Thoughts & How to Connect with John Watch the full episode here: https://youtu.be/VDJYofWIeJg #BusinessGrowth #Profitability #SmallBusiness #Entrepreneur #Leadership #BusinessStrategy #BusinessOwner #GiantsHelpingGiants #LoisWyant #JohnKonzen
Fractional HR for Small Business | When to Hire HR & Protect Your Business
Aug 5, 202616 minS1
Hiring employees is exciting—but it also comes with responsibilities many small business owners never expected. In this episode of Giants Helping Giants , Lois Wyant talks with Penny McNerney , founder of Total Circle HR, about how fractional HR support helps growing businesses navigate hiring, onboarding, employee handbooks, compliance, payroll, documentation, and even difficult termination conversations. If you're a home service business owner, contractor, or entrepreneur growing your team, this conversation will help you avoid costly mistakes while creating a better experience for both you and your employees. In this episode you'll learn: ✔ When it's time to bring in HR support ✔ Why every business needs an employee handbook ✔ How to properly onboard new employees ✔ Common HR mistakes small business owners make ✔ Documentation tips that can protect your business ✔ How employment laws change as your business grows ✔ Why termination conversations require planning and empathy ✔ How fractional HR saves time and reduces risk Growing your business doesn't mean you have to become an HR expert. https://www.linkedin.com/in/pennymcnerney/ penny@totalcirclehr.com totalcirclehr.com Watch this episode to learn how having the right HR partner can protect your business while giving you more time to focus on growth. Watch the full episode here: https://youtu.be/T3qtVu1fMso Learn more about Giants Helping Giants : https://GiantsHelpingGiants.com #SmallBusiness #HR #HiringEmployees #Entrepreneur #BusinessGrowth #Leadership #HomeServiceBusiness #FractionalHR #GiantsHelpingGiants #LoisWyant
Fractional Business Support: Grow Your Business Without Hiring Full-Time Staff
Jul 29, 202621 minS1
Growing your business is exciting—until you become the person doing everything. If you're answering phones, updating your website, handling bookkeeping, managing payroll, posting on social media, and trying to serve customers, it may be time to get help. In this episode of Giants Helping Giants, Lois Wyant sits down with Marney Lumpkin, founder of Strategic Management & Logistics, to explore how fractional business support can help small businesses grow without the expense and commitment of hiring full-time employees. Marney explains how business owners can outsource administrative tasks, bookkeeping, HR, CRM management, website updates, social media, IT support, and much more—all while scaling at their own pace. Whether you're a home service company, contractor, nonprofit, or local business owner, this episode will help you understand how to reclaim your time and focus on what you do best. In this episode you'll learn: What fractional business support really is When it's time to stop doing everything yourself How outsourcing can save money while increasing productivity The most common pain points for small business owners Why bookkeeping and administrative support are often the first tasks to delegate How to gradually let go of responsibilities without losing control The importance of finding the right personality fit when outsourcing How to choose technology that fits your business instead of overbuying software Why flexibility is critical as your business grows How AI and business automation are creating new opportunities for small businesses If you're ready to spend more time growing your business instead of being buried in day-to-day operations, this episode is packed with practical advice you can use immediately. Subscribe to Giants Helping Giants for weekly conversations with business leaders who share practical strategies to help entrepreneurs build stronger businesses and better lives. marney@vasml.com https://www.strategic-management-logistics.com/, https://www.linkedin.com/in/marney-lumpkin/, https://www.linkedin.com/company/strategicmanagement&logistics/ 00:00 Why growing businesses get overwhelmed 00:32 Meet Marney Lumpkin 01:22 What is fractional business support? 02:23 Services that can be outsourced 04:33 Why fractional support saves money 05:57 Common pain points for home service businesses 06:42 Bookkeeping, HR & admin support 08:55 Learning to delegate as a business owner 10:11 Building a support plan that fits your budget 11:09 Working with your existing CRM & software 12:36 Saving money by choosing the right tools 14:19 What is a Hokie? 14:57 Life outside of business 16:22 What's next for Strategic Management & Logistics 17:10 AI agents and the future of business support 18:23 The power of business partnerships 19:18 Final thoughts #FractionalSupport #SmallBusiness #Entrepreneur #BusinessGrowth #Outsourcing #VirtualAssistant #Leadership #BusinessOwner #GiantsHelpingGiants #LoisWyant
How AI, Branding & AEO Can Help Local Businesses Win More Customers
Jul 22, 202618 minS1
AI is changing the way customers find local businesses—but technology alone isn't enough. In this episode of Giants Helping Giants, Lois Wyant sits down with Kenny Perry, founder of Organic Mindset Agency, to discuss how local businesses can stand out by combining strong branding, Answer Engine Optimization (AEO), SEO, AI-powered marketing, and custom business dashboards. Kenny explains why consistent branding builds trust, how AEO helps businesses become more visible in AI search tools like ChatGPT, and why your website, social media, and messaging all need to work together. He also shares one of his favorite tools—a custom dashboard that helps business owners organize operations, automate communication, track projects, and improve customer service. If you own a home service business or any company that depends on local customers, this episode is packed with practical ideas to help you grow. In this episode you'll learn: What Answer Engine Optimization (AEO) is and why it matters The difference between SEO and AEO Why branding influences buying decisions How consistent messaging builds trust When it's time to update your logo and website How AI is changing digital marketing Tips for improving your social media presence How custom dashboards can organize your business Ways to automate customer communication Why getting outside feedback can strengthen your brand Subscribe to Giants Helping Giants for weekly conversations with entrepreneurs and experts sharing practical strategies to help business owners grow smarter. kenny@organic-mindset.com Website: https://organic-mindset.com Booking: https://tidycal.com/organicmindsetagency Instagram: @organicmindsetagency 00:00 Why AI is changing local business marketing 00:29 Meet Kenny Perry 01:17 Why branding is the foundation 01:45 AI, SEO & AEO explained 04:28 Building a stronger social media brand 05:57 Free Google Business Profile webinar 06:13 Why branding matters 07:53 Should you update your logo? 08:54 What happens during a discovery call? 10:50 The story behind Organic Mindset Agency 12:26 AI dashboards that simplify your business 14:49 Integrating dashboards with Go High Level 15:58 Final branding advice 17:05 Closing thoughts #AIMarketing #Branding #AEO #SEO #SmallBusiness #HomeServiceBusiness #BusinessGrowth #DigitalMarketing #GiantsHelpingGiants #LoisWyant
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