
Episode #306
Inclusive Cycling Apparel and Designing for Real Bodies with Ashley Rankin of Shredley (Episode 266)
Our episode this week is brought to you live from Feisty Fest. Kathryn is joined by guest host and Marley Blonsky as they sit down with Shredley founder Ashley Rankin for a candid conversation about how a mountain bike clothing brand grew from a single ride idea into a women-centered apparel company. Shredley launched in 2012 through Kickstarter, and intentionally broke away from the standard black, baggy, pink-it-and-shrink-it mountain bike aesthetic with brighter prints and more expressive design.The discussion covers Ashley’s winding path from fashion dreams to outdoor gear, plus the product decisions behind fit, fabric, sizing, and the emotional side of getting dressed to ride. Ashley shares her perspective on what it takes to build a small, nimble apparel brand, how customer feedback shapes Shredley’s designs, and why features like pockets, drop-tail bibs, and size inclusion matter so much to riders. Follow @shredly on Instagram. Courses and Coaching: https://livefeisty.com/courses/ Follow us on Instagram: @feistycycling @feisty_media Girls Gone Gravel Website: https://www.girlsgonegravel.com/ Support our Partners: Wahoo: Learn about the ELEMNT ROAM 3 at https://wahoofitness.pxf.io/6kn0Eb Momentous: Use code GIRLSGONEGRAVEL for up to 35% off your first order at livemomentous.com Tifosi: Use the code FEISTY2026 for 20% off at tifosioptics.com

