
Episode #307
7 Principles of Persuasion With Patrick Van Der Burght
Behavioral psychology explains why people say yes, and in part two of this conversation Patrick Van Der Burght walks through all seven universal principles of persuasion and the framework that decides which one to use. Patrick is one of a small number of trainers worldwide licensed directly through the Cialdini Institute, a founding member of that institute, a business partner of Dr Robert Cialdini, and the author of How to Hear YES More Often. He has spent 26 years teaching this material to professionals around the world, and every piece of it rests on research rather than instinct. What you will learn: All seven universal principles of persuasion, explained with real examples The three stage framework of relationship, uncertainty and motivation Why there is no single most powerful principle The optimal average review score range, and why five stars costs you credibility How rounded numbers damage believability, and what to use instead How a principle can be used backwards and work against you Connect with Patrick Van Der Burght: Ethical Persuasion Website: https://ethicalpersuasion.com.au/ Patrick Van Der Burght Profile: https://patrickvanderburght.com How to Hear YES More Often: https://yesmoreoften.com/ Ethical Persuasion Unlocked Podcast: https://ethicalpersuasion.com.au/podcast/ YouTube: https://www.youtube.com/@ethicalpersuasion LinkedIn: https://www.linkedin.com/in/patrick-van-der-burght/ Facebook: https://www.facebook.com/ethicalpersuasion/ Instagram: https://www.instagram.com/ethical_persuasion/ TikTok: https://www.tiktok.com/@ethicalpersuasion Connect with Dwight Heck: Give A Heck Website: https://www.giveaheck.com Podcast Page: https://www.giveaheck.com/podcast YouTube Channel: https://www.youtube.com/@giveaheck Facebook: https://www.facebook.com/dwight.heck Instagram: https://www.instagram.com/give.a.heck LinkedIn: https://www.linkedin.com/in/dwight-heck-65a90150/ TikTok: https://www.tiktok.com/@giveaheck Twitter / X: https://twitter.com/give_a_heck Work With Me / Be a Guest: https://www.giveaheck.com/contact-us/






