Giving Growth

The Giving Growth Podcast is about confronting the uncomfortable truth facing nonprofits today:The traditional donor pyramid is collapsing.Older donors are aging out. Younger generations aren't stepping in fast enough. And economic volatility is squeezing philanthropy from all sides.Each episode, Giving Growth features candid conversations with nonprofit leaders, funders, and innovators who are rethinking how to engage donors, build sustainable programs, and scale impact in a radically changing world.We dig into:* Why legacy fundraising models are failing* What’s working to attract and retain next-gen donors* How to use data, technology, and storytelling to drive meaningful growth* And how to future proof your nonprofit without losing your missionIt’s not about hype. It’s about hard truths, and bold strategies for what comes next.If you’re a nonprofit exec or fundraiser looking to grow in a world that’s shifting under your feet, this is your show.

Giving Growth is a business podcast hosted by Greg Sobiech, with 21 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Greg Sobiech hosts Giving Growth, a business show with 21 episodes published.

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  Episode #24

  Non-profits Need New Funding Models — Here’s Why

  Feb 1, 202649 minS1

  <p>In this episode, Chaula Gupta, Vice President and Chief Program Officer at Digital Promise, joins Greg Sobiech to explain how nonprofits can move beyond short-term projects toward sustainable, scalable impact.</p><p>Chaula explores alternative models like fee-for-service, non-profit/corporate partnerships, and venture-style investing, and explains how AI can shift from incremental efficiency gains to truly transformative learning experiences.</p><p>Chaula and Greg discuss:</p><p>- Why project-based funding fails to deliver systems change</p><p>- How nonprofits can balance big, ambitious ideas with long-term execution</p><p>- The case for fee-for-service and venture models...

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  Episode #23

  Untangling Non-profit Data Chaos: Save the Children’s Omni-Channel Marketing Approach | Jon Wheeler

  Dec 15, 202558 minS1

  <p>Jon Wheeler, Senior Director of Direct Marketing at Save the Children US, joins Greg Sobiech for a deep dive into one of the sector’s biggest challenges: how non-profits cut through overwhelming noise and deliver messages donors actually care about.</p><p>Jon has spent his career at the intersection of digital marketing, data, and donor experience. In this episode, he breaks down how charities can move from siloed channels and a spaghetti mess of data to something far more powerful: a true omni-channel, donor-centric system that gets the right message to the right person at the right time.</p>...

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  Episode #22

  Why Every Fundraiser Needs a Testing Strategy - Not Just Tech | Ethan Wasserman

  Dec 5, 202557 minS1

  <p>Ethan Wasserman, Senior Director of Paid Media at the National Multiple Sclerosis Society, joins Greg Sobiech to talk about the real forces reshaping digital fundraising, and why AI alone won’t save your strategy. With 15+ years leading large-scale digital programs, Ethan brings a rare mix of experimentation discipline, practical data skills, and a deep respect for the human side of giving.</p><p>In this conversation, Ethan explains how younger donors make decisions, why “experiential giving” is rising, and what nonprofits get wrong about testing and technology. He also shares the surprising lesson he learned from a Google penalty early...

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  Episode #21

  How Microsoft’s AI Team Is Helping Non-profits Transform | Christina Macchiarola

  Dec 3, 202551 minS1

  <p>Technology can feel intimidating for non-profits, but it doesn’t have to be.</p><p>Christina Macchiarola, Global Experiences and Events Lead at Microsoft Elevate, joins Greg Sobiech to unpack how charities can turn technology, data, and AI into tools that actually advance their mission.</p><p>Drawing on her experience helping organizations modernize through Microsoft Elevate, Christina shares why successful tech adoption starts with people and storytelling, not software. She explains how breaking down silos between fundraising and IT can transform donor engagement and build stronger, more adaptive organizations.</p><p>From Make-A-Wish Foundation’s unified data systems to t...

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  Episode #20

  The Metric Charities Are Missing: Enterprise Value for Non-profits | Anton Lipkanou

  Dec 1, 202541 minS1

  <p>Most nonprofit leaders focus on this year’s budget. But what if we started measuring our organizations the way for-profits do — in terms of long-term enterprise value?</p><p>In this episode, Anton Lipkanou, President at Delve Deeper, joins Greg Sobiech to unpack why charities need their own version of enterprise value. Anton argues that diversification, donor trust, and personalized engagement are what determine whether an organization thrives 30 years from now — or fades away.</p><p>He shares a practical framework for personalization at scale, including closing donor data gaps, using AI to perfect messaging, and generating short-term surplus that f...

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