Go Fungal

This podcast is for marketers, communicators and storytellers on a mission to make meaningful connections with their audience. Easier said than done. We talk about ways to do that and more...and we keep it fun.

Go Fungal is a business podcast hosted by Unknown Host, with 67 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Go Fungal, a business show with 67 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #34

  Healthcare: AI's Role in Building Trust

  Aug 11, 202619 minS3

  As AI transforms healthcare, organizations face a growing challenge: how do you scale trusted expertise while addressing a global workforce shortage? Matt sits down with Leslie Marshall, Director of Marketing at neuRealities, to discuss building a healthcare technology brand from the ground up and using AI to transform training. Leslie shares how her experience at Morningstar shaped her approach to brand building. She also discusses the thinking behind the company’s brand launch and why content and video have become powerful tools for building credibility and supporting sales. What you'll learn in this episode: - What went into building the neuRealities brand - How AI can help scale training and expertise in Healthcare - Where video content can build trust and support sales - How to launch a brand from the ground up Check out Leslie on LinkedIn! https://www.linkedin.com/in/leslieamarshall/

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  Episode #32

  Build Your AI Content Machine Without AI Slop

  Jul 28, 202630 minS3

  AI is changing how buyers research, shortlist vendors, and validate decisions before ever reaching out to sales. Matt sits down with guest Gina Hortatsos, Chief Growth Officer at DefenseStorm, to unpack how her team built an AI-powered content machine without sacrificing authenticity, quality, or buyer relevance. Gina shares how DefenseStorm uses workflow architecture, buyer insights, subject matter experts, and human-in-the-loop review to create content at greater speed and scale. She explains why AI is not magic, why architecture matters, and how high-quality content can help brands show up in AI search while still sounding like real humans. What you’ll learn in this episode: - Why practical buyers are intolerant of generic “AI slop” - How DefenseStorm built a content workflow using Notion, Claude, and human review - Why architecture is the foundation of any effective AI content system - How AI search visibility and ICP website traffic improved after launching the process Check out Gina on LinkedIn! https://www.linkedin.com/in/ginahortatsos/

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  Episode #31

  The 265-Day Sales Pipeline Leak: How To Scale Trust

  Jul 7, 202621 minS3

  In high-ticket B2B sales, your reps can’t be in the room every day. Matt sits down with guest Mani Oller, a corporate B2B marketing expert, to unpack how content helps brands stay top of mind, build trust, and support long sales cycles. Mani shares how marketers can move beyond generic messaging and reverse-engineer their content from the real business problem buyers are trying to solve. He explains why great B2B content proves performance before purchase, gives prospects a feel for what it’s like to work with you, and keeps competitors from getting a foot in the door. What you’ll learn in this episode: Why most B2B companies need to say more clearly what they actually do How to use the “five whys” to find the real buyer problem Why content scales trust when salespeople can’t physically be there How client stories can inspire buyers and accelerate the sales pipeline Check out Mani on LinkedIn! https://www.linkedin.com/in/manioller/

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  Episode #30

  How To Learn From Your Competitors

  Jun 25, 202628 minS3

  As AI creates more noise than ever, business leaders are under pressure to move fast without chasing every shiny new tool. Matt sits down with guest Mark Rickmeier, CEO of TXI, to unpack how leaders can focus on the right problems before jumping to technology solutions. Mark shares how he spends his time building relationships, learning from competitors, and creating immersive communities that help leaders grow. He explains why the best use of technology starts with understanding real business challenges, especially for companies that move, make, or maintain things. What you’ll learn in this episode: Why leaders should focus on problems before solutions How Mark builds trust and community with competitors, clients, and peers How “cooperation” with competitors can create stronger businesses How TXI helps industrial companies find practical uses for data, AI, and intelligent products Why “speed to value” should replace “move fast and break things” Check out Mark on LinkedIn! https://www.linkedin.com/in/markrickmeier/

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  Episode #29

  How To Fix Your Broken Brief

  Jun 18, 202624 minS3

  As AI reshapes how marketing teams work, the fundamentals matter more than ever. Matt sits down with guest Ann Hoeger, a fractional CMO and change management leader, to unpack why better briefs, clearer roles, and stronger agency relationships lead to better creative work. Ann shares what she has learned across CPG, B2B, private equity, innovation, and brand-building environments. She explains why great marketing starts with clarity: knowing your customer, defining success, assigning roles, and building enough trust to solve problems when the work gets messy. What you’ll learn in this episode: - Why a strong brief acts like a contract between a client and agency - How unclear roles create friction across teams and agency partners - Why “clarity is kindness” when managing multiple agencies or consultants - How AI is changing the briefing process and raising the bar for human judgment Check out Ann on LinkedIn! https://www.linkedin.com/in/annhoeger/

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