Go-To-Market Lab

Welcome to "Go-To-Market Lab," the podcast for startup founders and business leaders mastering go-to-market strategy. Hosted by Kathleen Randall, an expert in B2B SaaS, risk management, and cybersecurity, this show helps you define the right customer profile, create impactful messaging, optimize pricing, and more. Join us for insightful interviews, practical advice, and real-world examples to elevate your business and drive growth. Whether you're at $10M or aiming for $100M, this podcast is your go-to resource for market success.

Go-To-Market Lab is a business podcast hosted by Kathleen Randall, with 16 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Kathleen Randall hosts Go-To-Market Lab, a business show with 16 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Go-To-Market Lab

  How We Get Leads From OpenAI (And Grew 200% YoY At Seed Stage) with Russell Spitler

  Jul 17, 202544 minS0

  <p>Funding is tight and the B2B tech market is noisy. Founders are pressured to find product-market fit before the runway runs out, often with limited data. What if you could de-risk your launch by validating your market before your product is ready?</p><p>In this masterclass, Nudge Security CEO and Co-Founder, Russell Spitler, pulls back the curtain on his counter-intuitive strategies. He shares his exact playbook for testing a go-to-market motion on a lean budget, revealing how to refine your messaging and identify your ideal customer profile with just a few thousand dollars in ad spend. This...

  ListenShow Notes
• 

  Go-To-Market Lab

  Q2 2025 - B2B Tech Startup Series A Fundraising Climate Read-Out

  Jun 26, 202510 minS0

  <p>Is your B2B tech startup ready for the brutal honesty of today's funding climate? The path to securing investment, especially from Seed to Series C, has dramatically shifted. Many founders are finding that what worked even a few years ago simply won't cut it now. Investors are more selective, due diligence is intense, and the goalposts for revenue and growth have moved significantly.</p><p>But here’s the thing, this challenging environment reveals a massive opportunity for those willing to adapt. The true competitive advantage is no longer solely about your innovative tech, it’s about how you...

  ListenShow Notes
• 

  Go-To-Market Lab

  My Guest, ChatGPT, Helps me Pre-Game for a Sales Call

  Jun 19, 202512 minS0

  <p>Discover a completely new way to sharpen your go-to-market messaging today as Kathleen invites 'Jordan,' an OpenAI voice assistant, to workshop a real-world elevator pitch for a highly technical B2B product. This isn't just theory. It's a live, unscripted masterclass in transforming dense technical jargon into a compelling, value-driven message that resonates with C-level buyers.Founders with brilliant products often get stuck in the technical weeds, failing to communicate the real business impact. Today’s episode reveals how to use AI as a sparring partner to anticipate objections, tailor your pitch to different personas like a CISO, an...

  ListenShow Notes
• 

  Go-To-Market Lab

  Turn Intro Calls into Qualified Deals in 5 Min

  Jun 5, 202527 minS0

  <p>Feeling the pressure before a big sales call, knowing that good preparation is vital but time is always scarce? So many B2B professionals jump into crucial conversations without the deep insights that make a real difference. Often they miss the mark because they haven't truly understood the prospect's world. This common pitfall of inadequate prep can cost you deals before you even say hello.</p><p><br></p><p>But what if you could transform your sales call preparation using AI? What if you could go from overwhelmed to over-prepared in minutes? Today’s episode reveals how to le...

  ListenShow Notes
• 

  Go-To-Market Lab

  The Key To Scaling Founder-Led Sales with Jason McKarge

  May 22, 202544 minS0

  <p></p><p>The Key To Scaling Founder-Led Sales</p><p>Feeling the friction shifting from founder-led sales to a scalable team? Many founders excel at selling their vision initially, understanding the Go To Market blend of product, marketing, and sales. But the common "ick" factor associated with traditional selling and the difficulty in bottling founder passion often creates hesitation when building a dedicated sales function.</p><p>This reluctance to systematize, however, leads to stalled growth and missed potential. You need a repeatable process focused on customer value, not just product features. Learn how to bridge this gap as...

  ListenShow Notes

Recent guests on Go-To-Market Lab. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.