Go To Martech

Go-to-Martech is a podcast for go-to-market leaders & professionals in the Marketing Technology space. We collaborate with Founders and C-level executives from the most exciting MarTech companies to create thought leadership around go-to-market strategy and current trends. It's all about speaking with remarkable people who can provide valuable insight to our community. Subscribe to our YouTube channel and follow the Strativ Go-To-Martech community leaders below to keep up to date and ensure you never miss out! YouTube: https://www.youtube.com/@GoToMartech Connor Hey | c.hey@strativgroup.com | https://www.linkedin.com/in/connor-hey-863839175/ Ben Reeder | b.reeder@strativgroup.com | <a href="https://www.linke

Go To Martech is a business podcast hosted by Dan Wilkinson, with 6 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Dan Wilkinson hosts Go To Martech, a business show with 6 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Go To Martech

  Giles Palmer - His BrandWatch Boom Story & Why CMO's Face More Challenges Than Ever Before

  Nov 22, 202437 minS0

  <p>In this episode of Go to MarTech, host Ben Reeder sits down with Giles Palmer, founder of Brandwatch, to explore the evolving landscape of marketing technology.</p><p> </p><p>Giles shares insights into the changing role of the Chief Marketing Officer (CMO), tracing its transformation over the past century and forecasting how it will adapt to future challenges. </p><p> </p><p>The conversation dives into the future of the MarTech industry, particularly the profound impact AI is set to have on the space, reshaping how brands connect with their audiences.</p><p> </p><p>Listeners also get...

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  Go To Martech

  Empowering Influencers, the Incredible Value of NPS & Scaling an Awesome Culture with Mavely

  Oct 30, 202442 minS0

  <p>Jacob catches up with Mavely Co-Founder, Evan Wray.</p><br><p>Mavely prides itself as being the 'Everyday Influencer Platform'.</p><br><p>It’s easy for anyone to sign up and start earning right away, driving sales through shoppable SmartLinks and performance-based brand campaigns.</p><br><p>We speak to Evan about:</p><br><p>- Empowering influencers with a creator-first platform</p><br><p>- Getting the team buy-in through NPS and getting to know consumer stories</p><br><p>- Plans to scale this incredible team, while maintaining their awesome culture.</p><br><p>Thank you fo...

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  Go To Martech

  Perfect Partnerships and the Road from $0 to $180M, Scaling Impact.com & PartnerStack

  Oct 15, 202427 minS0

  <p>Ben catches up with Mike Head, Chief Revenue Officer at PartnerStack. </p><br><p>And for ep 3 we have an awesome guest!</p><br><p>Let's tell you about Mike...</p><br><p>He joined Impact.com as a founding sales hire and scaled them from $0 to $180M+ ARR, ultimately becoming Chief Revenue Officer.</p><p> </p><p>Mike has scaled GTM teams of over 250 people.</p><p> </p><p>And he recently joined Partnerstack, as CRO to help companies reach their customers through world-class partners.</p><br><p>Thank you so much for your time & insight Mike!</p><...

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  Go To Martech

  Conquering CPD with Kashish Gupta, Co-Founder & Co-CEO of Hightouch

  Oct 2, 202426 minS0

  <p>We're back!</p><br><p>And for ep 3 we have an awesome guest!</p><br><p>Kashish Gupta – Co-Founder & Co-CEO of Hightouch.</p><br><p>Let us tell you about him...</p><br><p>He's grown Hightouch from $0 to a market leading CDP in 5 years.</p><p> </p><p>Kashish is a first-time tech founder who has seen incredible success and is on the front line of innovation in the CDP space.</p><br><p>In this ep, we ask:</p><br><p>How did you manage to successfully position Hightouch as a newer entrant in an already competitive CD...

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  Go To Martech

  Scaling, Navigating Funding and the Data Privacy Landscape

  Sep 24, 202440 minS0

  <p>Jacob is joined by the fascinating Carsten Frien, who is CEO & Founder of Roq.ad.</p><br><p>Carsten tell us about Roq.ad and their story, before moving onto sharing super valuable advice on all things funding. He gives us three essentials that he wish he'd been told before he started to pitch for and navigate funding rounds.</p><br><p>The conversation then move onto scaling and predictions for the US data privacy landscape.</p><br><p>Thank you so much for you time Carsten, we love this discussion!</p><br><p>This podcast series is created b...

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