Going Circular Pays Off

Welcome to Going Circular Pays Off! In this series, we explore inspiring business stories of leaders building a sustainable business through innovative circular business models.Discover what it takes to scale a circular and greener business. We bring you real sustainable business stories about making organizations cleaner, more just, and future-proof. Learn how green entrepreneurship and circularity actively restore the world around us. At Innoboost, we prove that a strong circular business case drives real change. Tune in for actionable sustainable business practices! ✨

Going Circular Pays Off is a business podcast hosted by Unknown Host, with 6 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Going Circular Pays Off, a business show with 6 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #9

  With guest Laurens Nolet - How Decathlon Proves Circular Models Drive New Customer Revenue - Going Circular Pays Off - Episode 6

  Jun 10, 202635 minS1

  <p>Smashing the Cannibalization Myth: How Decathlon Proves Circular Models Drive New Customer Revenue</p><p>If your leadership team is holding back on sustainability initiatives, it is likely because of one deep-seated fear: will our second-hand options eat into our new product sales? But what if the data proves the exact opposite?</p><p>In this episode of Going Circular Pays Off, hosts Sandra Horlings and Marjolein Oyen sit down with Laurens Nolet, Circular Leader for Decathlon Netherlands, to share one of the most inspiring business stories in retail. Together, they look past the myths to show how building...

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  Episode #5

  With guest Rose Vanhecke - What happens when the evidence of recycling becomes the reason to buy Electrolux? - Going Circular Pays Off

  Mar 31, 202634 minS1

  <p>In this episode, Rose VanHecke, Sustainability Director at Electrolux for Europe, APAC and MEA, shares one of the most inspiring business stories in the appliance industry. Discover how making new fridges from the recycled plastic of old ones helps close the resource loop, while creating a highly unique selling point and a thriving circular business model.</p><p>The result? A distinctive greige color that couldn't be hidden. Instead of hiding it, Electrolux leaned in. When consumers understood where that color came from, something remarkable happened: they didn't just accept it. They wanted it.</p><p>Listen to this...

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  Episode #4

  With guest Mark Lina - Manutan - From Competitors to Partners: Shifting the B2B E-Commerce Mindset - Going Circular Pays Off

  Feb 9, 202630 minS1

  <p>"In the linear economy, you buy what you need. In a circular movement, you have to work with what is already there." In this episode of Going Circular Pays Off, hosts Sandra Horlings and Jaden Panetta sit down with Mark Lina, Business Developer for the Circular Economy at Manutan. Together, they explore how a European leader in B2B e-commerce, warehouse equipment, and office supplies is scaling building a sustainable business across 17 countries.</p><p>Mark shares a powerful perspective shift: coming from a traditional commercial mindset, he viewed other circular players as rivals. Today, those same competitors are...

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  Episode #3

  With guest Patrick Lerou - When "End-of-Use" is Just the Beginning of New Value Creation for Philips Healthcare - Going Circular Pays Off

  Aug 29, 202536 minS1

  <p>When "End-of-Use" Is Just the Beginning</p><p>What if a hospital’s old MRI machine wasn’t waste, but an opportunity?</p><p>"Good players win games, great players break records, legends change the game." In this episode of Going Circular Pays Off, host Sandra Horlings and co-host Christiaan Kraaijenhagen sit down with Patrick Lerou, Global Lead Reclaim & Trade at Philips. Together, they dive into the world of large-scale professional medical equipment, like MRI and CT scanners, to prove how building a sustainable business drives massive commercial value.</p><p>Patrick explains why you can no longer isolate circ...

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  Episode #2

  With guest Marieke Nispeling - How FrieslandCampina Tackles Waste in Asia - Going Circular Pays Off

  Jul 15, 202523 minS1

  <p>How a Dairy Giant Tackles Waste in Asia</p><p>What does a dairy producer have to do with waste collection in Asia? Plenty, as it turns out.</p><p>In this episode, Marieke Nispeling, Sustainability Lead, Asia, at FrieslandCampina, shares her circular journey, focusing on collecting and recycling packaging in Southeast Asia. From mapping where food packaging ends up to reimagining waste systems, she reveals how a global dairy leader is driving systemic change while delivering high-quality nutrition. This is one of those inspiring business stories that shows the global scale of building a sustainable business.</p><p>...

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