
Good Garbage with Ved Krishna
#105 Branding as Being with Raphael Bemporad
Is branding simply marketing, sales and manipulation, or can it go beyond the superficiality into value systems, transparency and even hope? According to this week's guest, branding, is "being". In this Good Garbage episode, Ved Krishna sits down with Raphael Bemporad, Founder of BBMG- a branding consultancy working with companies the world needs. Raphael believes in the ability to use business to create positive change for a more just, equitable and sustainable society. Having worked with huge brands like Nike, Target and PepsiCo (to name a few), Raphael brings to this conversation over two decades worth of expertise from the world of marketing! Full episode on Spotify & Apple: https://linktr.ee/goodgarbagepodcast In this episode with Raphael Bemporad: • Raphael's background in philosophy and family influence • The origin story of BBMG and its mission • The role of branding in social and environmental impact • Case studies of brands like Just Salad and North Face • Strategies for small startups to scale impact • The New Story of Nature and the culture code • Challenges and opportunities in sustainable packaging • The importance of radical transparency and trust • Cultural signals influencing environmental engagement • The nature loop: reconnect, act, belong ️ Chapters: 00:00 Introduction and Raphael's background 02:06 From family roots to social justice and business 03:46 Raphael's journey from philosophy to branding 06:47 Founding BBMG and early projects 12:03 The gelato business and entrepreneurial spirit 18:54 Core principles guiding impact-driven business 24:02 Working with mission-driven brands like Seventh Generation 29:05 Case study: Just Salad and sustainable impact 36:02 Challenges in scaling sustainable packaging 40:47 The new story of nature and culture signals 47:09 Influencing regulators and consumer activism 53:08 The importance of trust, transparency, and honesty 01:00:08 Building resilient brands and community impact 01:05:01 The role of mentorship and community in propagation 01:20:00 The new story of nature and the culture code 01:29:00 Closing thoughts and future outlooks Good Garbage is a podcast about sustainable materials, packaging and regeneration, hosted by Ved Krishna — conversations with the innovators, scientists and founders building a cleaner planet. The question behind every episode: what is good garbage? BBMG Website: https://bbmg.com Raphael's LinkedIn: https://www.linkedin.com ▶ Subscribe: https://www.youtube.com/@GoodGarbage Listen on Spotify & Apple: https://linktr.ee/goodgarbagepodcast More: https://linktr.ee/goodgarbagepodcast Contact us: sargam.krishna@goodgarbage.info

