Good Marketing, Good Business

Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO? That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering. Your host, Shannon Stone is an award-winning business and marketing consultant and for the last 10+ years she’s been diving in deep with small business owners, helping them to make more sales and get more done in less time. The Good Marketing, Good Business podcast is here to make your life and business a whole lot easier as long as you’re ready to put in the work - if you’re a good-hearted business owner who wants to grow, this is the podcast you'll want to call home.

Good Marketing, Good Business is a business podcast hosted by Shannon Stone, with 96 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Shannon Stone hosts Good Marketing, Good Business, a business show with 96 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #95

  095: Sales Right Under Your Nose

  May 24, 202631 minS0

  <p>Click here to reply to the show!</p><p>"More leads? Yes please. But first - are you losing the ones you already have?"</p><p>For an established business like yours where you’ve already worked with hundreds of clients, there are so many levers available to you right now. </p><p>In this episode I'm walking you through seven real situations where sales are slipping through the cracks of service-based businesses - and what to do about each one. </p><p>By listening [and taking notes], you’ll learn:</p>The micro-moments happening right now in your busine...

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  Episode #94

  094: Your Business Doesn’t Need a Pivot, It Needs Your Attention

  May 10, 202630 minS0

  <p>Click here to reply to the show!</p><p>“Selling courses would be so much easier”, so we all think. Whether it’s courses or some other way of doing business, don’t be swayed by what may look easier to do. Every business faces its difficult moments, but that’s not the time to jump ship or make a dramatic change.</p><p>By listening [and taking notes], you’ll learn:</p>How small misalignments end up creating big problems and how to course correctThe levers you can focus on to bring more success to your businessThe truth about the di...

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  Episode #93

  093: From Referrals To Generating Your Own Leads And Clients

  Apr 26, 202640 minS0

  <p>Click here to reply to the show!</p><p>Referrals are proof you’ve built something worth talking about, with strong relationships, a solid reputation, and results that speak for themselves. But, relying on them as your primary source of business is often a passive and unreliant approach that probably doesn't suit the client-acquisition season you’re in.</p><p>By listening [and taking notes], you’ll learn:</p>How to identify what drives your inbound referralsWhy we don’t want to abandon referrals, but instead couple them with new strategiesThe mindset shift required when trying new marketing methodsMy chosen f...

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  Episode #92

  092: Marketing That Suits *You*

  Apr 12, 202636 minS0

  <p>Click here to reply to the show!</p><p>If your marketing leaves you feeling drained, uninspired, confused, or pointless,  that's a red flag. With 1000+ ways to market your business, why are you spending your time on the ones you dread?</p><p>There are writers doing videos. Talkers writing blogs. Connectors hiding behind content. Intelligent people dumbing down what they do. People with a lifetime of recognisable results handing their marketing to someone else, dismissing an entire career that could be their greatest strategy.</p><p>In this episode, you'll discover:</p>How to find a marketing approach t...

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  Episode #91

  091: The Sales Creation Skill No One Talks About

  Mar 29, 202630 minS0

  <p>Click here to reply to the show!</p><p>You've got a sales process, you've got reasonable sales skills - you've signed clients before. But there's a third sales skill that nobody talks about, and it's the one that actually turns a static, slow pipeline into real clients.</p><p>In this episode, you'll discover:</p>The three parts of the Sales Triangle and why most people are missing oneThe benefit of a raw, unpackaged willingness to just go and get salesWhat "sales mode" actually feels like and how to get into itHow strategy can kill the vibe...

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