Good Marketing with Stephanie

This isn't just another marketing podcast. Good Marketing with Stephanie explores and analyzes the macro and micro challenges facing marketers at all levels today. Your host, Stephanie Pryor, is an entrepreneur, marketing consultant, and speaker on the trends that are shaping the future of the marketing industry.

Good Marketing with Stephanie is a business podcast hosted by Stephanie Pryor, with 24 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Stephanie Pryor hosts Good Marketing with Stephanie, a business show with 24 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #23

  Agency Edit: Taking the Leap into Business Ownership

  Jul 23, 202638 minS1

  Marketing and comms teams are often the first hit in a downturn — over 440,000 job cuts were announced by U.S. employers in the first half of 2026 alone. In this Agency Edit, Stephanie talks with Jill Vaughan, founder of JLV Communications, about the mindset shift that got her from an unexpected layoff at the Virginia Lottery to running her own award-winning agency. They dig into abundance vs. scarcity thinking, why your job title isn't your identity, the power of your network, and how Jill hired her first team members. Connect with Jill Vaughan: LinkedIn: www.linkedin.com/in/jilll1/ Company: www.linkedin.com/company/jlv-communications-llc/ | jlvcoms.net Connect with Stephanie / Spry PR: LinkedIn: linkedin.com/in/stephanieapryor/ Website: sprypr.co Show Notes: The CFO Circle: https://go.sumofallnumbers.com/the-cfo-circle-michelle PRSA Independent Practitioners Alliance: https://www.prsa.org/home/get-involved/professional-interest-sections/independent-practitioners-alliance-section The Proximity Principle : https://www.amazon.com/Proximity-Principle-Proven-Strategy-Career/dp/0978562038 Who Not How : https://www.barnesandnoble.com/w/who-not-how-dan-sullivan/1136703973 If this episode gave you something to think about, subscribe, rate, and share Good Marketing with Stephanie.

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  Episode #21

  Clearing the Air: Communications in the Age of Information Pollution

  May 6, 202648 minS1

  <p>The information universe has never been more fragmented — and for communications professionals, that means the stakes have never been higher. In this episode, host Stephanie Pryor is joined by sociologist and consultant Stephanie Devitt of SDK Strategic Services for a candid conversation about information pollution, the collapse of shared narrative, and what communicators in both the public and private sectors can actually do about it.</p><p><br></p><p>Stephanie draws on her background in political sociology and two decades of consulting work — including listening sessions with communities that can't get online — to explore why building shared understanding has be...

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  Episode #20

  Radical Transparency: Sustainability Communications in 2026

  Apr 23, 202643 minS1

  <p>Happy Earth Day! This episode is coming to you at a complex moment for sustainability—and for the professionals tasked with communicating it.</p><p>Sustainability author, consultant, and speaker John Pabon joins Stephanie to talk about why sustainability isn't losing steam; it's just evolved. From greenwashing to green hushing and from outdated scare tactics to radical transparency, John breaks down what's working, what isn't, and what communications professionals need to know right now.</p><p>Along the way, they get into why the "train has already left the station" on sustainability, the tactics you need to leave behind, an...

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  Episode #19

  Marketing's New Superpower? Systems Thinking.

  Mar 19, 202635 minS1

  <p>The marketing playbook is being rewritten in real time — and Sophie Buonassisi has a front-row seat. As SVP of Marketing at GTMfund and the driving force behind GTMnow, Sophie works directly with the startups and founders who are shaping the future of go-to-market strategy.</p><p>In this episode, Stephanie and Sophie dig into how AI is transforming marketing teams, what the new talent profile of a marketer looks like, and why systems thinking is quickly becoming the most valuable skill in the industry. Whether you're early in your career or a seasoned marketing leader, this conversation will give yo...

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  Episode #18

  Ideas into Action: Creative Risks in the B2B Arena

  Feb 24, 202644 minS1

  <p>What do you do when your product is technical, your industry is traditional, and your competitors all look the same? You build a brand people actually remember. Stephanie sits down with Josh Rozman of Oberlin Filter Company, USA to unpack how a one-person marketing team introduced Phil—a spokes-character that made industrial filtration feel approachable, human, and impossible to ignore. They cover the real risk of playing it safe, how to pitch bold ideas internally, and why buyers are still buyers… because they’re still human.</p><p><br></p><p>Connect with Josh: </p><p>https://www.linkedin.com/in...

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