
Episode #196
Episode 196: Ted’s Budz: From a South Central Prop 215 Shop to Top Flower Brand in California!
Ted Lewis built Ted's Budz into California's top flower brand. He started with no money, no corporate background, and a distribution license he wasn't sure what to do with. Ted Lewis grew up between Omaha, Nebraska and half a dozen cities across California, attended six high schools, and landed at Cal State Northridge on a biology track before a Bay Area roommate showed him what the game actually looked like. He opened a Prop 215 dispensary in South Central, lost around $60,000 learning the hard way, slept on a futon in the back to hold it down, got broken into twice, and never stopped. What came after is the real story. Ted pivoted to growing in a Victorville rental house with 15 lights and his cousin Trey, chased genetics obsessively through online seed communities, connected with Dubz Garden and Backpackboyz, and handed Juan a Cookie sample through a car window that changed everything, and eventually landed a California distribution license with zero corporate experience and one mandate: only sell what you would smoke yourself. He did his own driving. Thursday routes from LA to San Diego, 4am runs north to the Bay, a MacBook in hand for manifest corrections at every shop. That footwork built the budtender relationships that still hold Ted's Budz up today. On this episode, Ted breaks down how he built a cannabis distribution company from nothing: the three-way collab with Dubz and the Goonies that produced the Horchata and Oreoz jars in 2020, how meeting Doja Pak through Hi Tek changed the direction of the brand, the QC process behind every drop, the marketing philosophy that nobody in the industry predicted would work, and why putting his grandfather's name on the bag means he cannot afford to put out anything subpar. He also gets into his music, his plans for retail and a members-only concept, and exactly what he thinks is wrong with the industry right now. This is what Good PizzZa Podcast is built for: the full story, told by the person who lived it. Chapters below. Connect with Ted Lewis: Instagram: https://www.instagram.com/tedsbudzco_Websites: https://tedsbudzgoods.com/https://tedsfest.com/Follow Good PizzZa: YouTube: https://www.youtube.com/@GoodPizzzaInstagram: @_goodpizzza_ | @goodpizzzapodcast Spotify: https://open.spotify.com/show/2HHXF0ijATYi8eHIq0rDToApple Podcasts: https://podcasts.apple.com/us/podcast/good-pizzza-podcast/id1622059263 CHAPTERS 00:00 Ted Lewis and Ted's Budz: Intro and Zalympix Sellout Story 04:05 Growing Up in Omaha: Segregation, Mids Culture, and Nebraska Pride 05:50 Six High Schools and a Nomadic Childhood Between Nebraska and LA 11:18 Cal State Northridge, the Bay Area Roommate, and the Turn 20:10 Opening a Prop 215 Shop in South Central as Husker Boy Associates 25:35 Grow House Life: Victorville, 15 Lights, and Cousin Trey 30:37 Genetics Obsession: Thug Pug, Peanut Butter Breath, Backpackboyz, and the Cookie Wreck Handoff 36:39 Going Legal: Applying for Cultivation and Distribution Licenses 43:00 The Three-Way Collab: Dubs, the Goonies, Horchata, and Oreoz 47:45 Ted Was the Driver: Thursday Routes, 4AM NorCal Runs, and MacBook Manifests 59:09 Ted's Budz Today: 15 Strains a Week, QC Process, and a Team of 18 01:05:44 Marketing, Music, Acting, and the DMX Energy Behind the Brand Y’all know what time it is… Roll ’em fat, torch your rigs, pack your bongs, bag up some work, water your plants — do what you gotta do… because we’re about to take this journey with Ted! ✌❤️ JP ⸻ Big up my sponsors! @dr.dabber @buckmountaincannabis @cadre.verde @bambinas.sac @OCBofficial @grovebags Please help our brother Jade with Buck Mountain fight his battle against cancer! Anything helps. Much love! https://gofund.me/e27f086a1 Get a DISCOUNT at: www.grovebags.com PROMO CODE: GOODPIZZZA Grab a Flower Mill with the Good PizzZa discount: https://www.flowermillusa.com/discount/GOODPIZZZA?ref=GOODPIZZZA Promo Code: GOODPIZZZA ⸻ Dr Dabber Discount www.drdabber.com PROMO CODE: GOODPIZZZA15 GRAB SOME SWAG www.goodpizzza.com Support the show Shop Merch: goodpizzza.com Instagram: @ _goodpizzza_ Instagram: @goodpizzzapodcast Show some love: patreon.com/goodpizzza

