Google Ads Strategy Hub

Welcome to The Google Ads Strategy Hub, the podcast for every business owner who wants to take control of their Google Ads. You don't need another generic tutorial. What you need is a plan for your paid search account. Host Sarah Stemen is a Google Ads coach & consultant who specializes in empowering small business owners, entrepreneurs, and marketers to build and manage their own successful Google Ads campaigns. Each episode dives into the core strategies behind effective Google Ads—the "why" behind the "how." Sarah will tackle the most common questions, uncover proven techniques, and help you think like a pro. From setting up your first campaign to understanding what's really working, this podcast is designed to give you the confidence to run your own ads and achieve real results.

Google Ads Strategy Hub is a business podcast hosted by Unknown Host, with 88 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Google Ads Strategy Hub, a business show with 88 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Google Ads Strategy Hub

  Your $2000 A Month Google Ads Retainer

  Aug 31, 202612 min

  The conversation gets into the challenges of performance marketing, client expectations, and the impact of industry burnout. It explores the pressure of performance marketing, the reality of client expectations, the struggle with client education, and the mismatch of client expectations. The discussion highlights the need for a shift in the industry's approach to client management and education. Takeaways Performance marketing pressure Client education vs execution Industry burnout Blog posts you might like: https://www.thesarahstemen.com/blog/choosing-your-paid-search-consultant-an-experts-guide-to-strategic-value https://www.thesarahstemen.com/blog/stop-believing-the-lie-why-a-google-ads-certification-alone-wont-make-you-rich Chapters 00:00 The Pressure of Performance Marketing 02:03 The Reality of Client Expectations 06:19 The Struggle with Client Education 12:33 The Mismatch of Client Expectations

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  Google Ads Strategy Hub

  The Scariest Part of Fixing Your Google Ads

  Aug 28, 202613 min

  The conversation discusses the common experience of Google Ads accounts performing worse before improving after fixing tracking problems. It emphasizes the importance of patience, accurate data, and strategic decision-making in Google Ads management. The conversation also highlights the role of emotional and scientific aspects in marketing decision-making. Get coaching with me: https://www.thesarahstemen.com/google-ads-coaching Takeaways Performance may decrease before improving after fixing tracking problems Patience and accurate data are crucial in Google Ads management Chapters 00:00 The Challenge of Fixing Tracking Problems 02:56 The Impact on Performance and Decision-Making 06:56 The Role of Patience and Strategic Decision-Making 09:58 The Emotional and Scientific Aspects of Marketing

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  Google Ads Strategy Hub

  Embarrassed By Your Google Ads Setup?

  Aug 27, 20268 min

  Sarah Stemen addresses the issue of embarrassment in Google Ads account setup and performance. She reassures clients that there is nothing to be embarrassed about and provides insights into the context of account management and learning from failure. Takeaways Embarrassment in Google Ads is unnecessary and unproductive Account performance is more important than the setup structure Learning from failure is an integral part of managing Google Ads accounts Blog posts you might like: https://www.thesarahstemen.com/blog/should-my-business-run-google-ads https://www.thesarahstemen.com/blog/google-ads-proxy-metrics-local-retail https://www.thesarahstemen.com/blog/stop-writing-for-the-algorithm-advice Chapters 00:00 Embarrassment and Google Ads 01:23 Account Performance and Best Practices 02:48 Expert Embarrassment 04:13 Context and Account Management 07:03 Learning from Failure

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  Google Ads Strategy Hub

  Why You're Confused by Your Google Ads Data

  Aug 20, 202611 min

  The conversation discusses the misleading nature of Google Ads reporting and the need for a mindset shift in understanding marketing metrics. It emphasizes the importance of accurate reporting and transparent multi-dimensional metrics that tie directly back to business revenue. Takeaways Mindset shift Transparent multi-dimensional reporting Website: https://www.thesarahstemen.com/ Blog Posts You Might LIke: https://www.thesarahstemen.com/blog/stressed-about-google-ads https://www.thesarahstemen.com/blog/should-my-business-run-google-ads https://www.thesarahstemen.com/blog/google-ads-conversion-tracking-vs-keywords Chapters 00:00 Misleading Reporting in Google Ads 02:13 The Dirty Secret of Google Ads Reporting 09:51 The Need for Transparent Multi-Dimensional Reporting 19:32 Demanding Accurate Stories

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  Google Ads Strategy Hub

  How Much Time Should You Actually Spend on Google Ads?

  Aug 18, 202613 min

  Sarah Stemen consults on Google Ads accounts, providing second looks, building accounts from scratch, and training companies to manage their own accounts. She discusses the misconception of the time it takes to manage a Google Ads account and emphasizes the shift from manual work to a more strategic role. Visit my blog: https://www.thesarahstemen.com/blog https://www.thesarahstemen.com/blog/stressed-about-google-ads https://www.thesarahstemen.com/blog/the-quiet-days-are-lying-to-you-and-so-is-your-urge-to-fix-them Takeaways Strategic shift from manual work Time misconception in managing Google Ads Chapters 00:00 Consulting on Google Ads Accounts 03:03 Misconception of Time in Managing Google Ads 07:22 Shift from Manual Work to Strategic Role

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