Grassroots Marketing

GrassRoots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each 30-minute episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.

Grassroots Marketing is a business podcast hosted by Unknown Host, with 879 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Grassroots Marketing, a business show with 879 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Grassroots Marketing

  Hemp on the Brink: Toby Streett's Call to Action on the Total THC Limit

  Dec 28, 202531 minS0

  <p>Toby Streett, the founder of Cbdeeme explained the critical issues facing the hemp industry, detailing how the proposed Farm Bill's total THC limit threatens the $24 billion market and the need for urgent consumer and congressional education on hemp and cannabinoid regulation. </p><p>We also learn about Cbdeeme’s educational e-commerce platform and its vetted hemp-derived products, emphasizing the importance of Certificates of Analysis for consumer trust.</p><p><br></p><br/><br/>Advertising Inquiries: https://redcircle.com/brands<br/><br/>Privacy & Opt-Out: https://redcircle.com/privacy

  ListenShow Notes
• 

  Grassroots Marketing

  Navigating Cannabis's Regulated Future and Growth Opportunities with Jen Lamboy

  Dec 28, 202521 minS0

  <p>Hybrid Marketing Co.'s VP of Strategy, Jen Lamboy, offered a deep dive into the complex, state-by-state regulated U.S. cannabis market, highlighting that managing diverse consumer types and cultural stigma is key to success. </p><p>Lamboy shared insights from the recent MJ Biz conference, noting a shift toward attendees being "ready to do business," and predicted immense growth in cannabis-infused beverages despite the looming potential for a federal ban on intoxicating hemp. </p><p>She detailed the company's strategy work across the full supply chain, which leverages five core business drivers—revenue, risk, cash flow, cost, and as...

  ListenShow Notes
• 

  Grassroots Marketing

  Hemp's Unintended High: Regulation Gaps and Indigenous Ethical Growth

  Dec 28, 202520 minS0

  <p>Eric Steenstra discussed the complex federal journey of hemp legalization, highlighting the shift from the 2014 Farm Bill's original non-intoxicating intent to the unintended conversion of CBD into intoxicating cannabinoids like Delta 8 and Delta 9 following the 2018 Farm Bill.</p><p>Steenstra expressed concern over the FDA's failure to establish clear regulations for hemp products, which could result in unsafe, high-potency items entering the market. In contrast to the regulatory uncertainty, he emphasized the guiding principles of his company, Skyworld, which is rooted in an indigenous philosophy of ethical growth, community empowerment, and a commitment to supporting Native American sovereignty and...

  ListenShow Notes
• 

  Grassroots Marketing

  Sinful's High-Dose Beverages and Strategic US Expansion: Inside Montana's Top Cannabis Brand

  Dec 21, 202514 minS0

  <p>James Stephens, co-founder of Sinful, shared insights on his company's success as Montana's top-selling cannabis brand, which specializes in premium THC beverages and gummies. The discussion covered Sinful's strategic expansion plans into new US markets, including New Jersey, New York, Florida, and California, and the anticipated positive impact of cannabis rescheduling to Schedule III on capital availability for smaller operators in Montana.</p><br/><br/>Advertising Inquiries: https://redcircle.com/brands<br/><br/>Privacy & Opt-Out: https://redcircle.com/privacy

  ListenShow Notes
• 

  Grassroots Marketing

  Calyx Cure and Compliance: Simon Knobel on the Future of Cannabis Preservation

  Dec 15, 202517 minS0

  <p> with Simon Knobel, CEO of Calyx Containers, centered on the cannabis packaging industry's challenges, including scrutiny over unverified claims like mold prevention, which he attributed to failures in complying with federal FIFRA rules. </p><p>Knobel introduced their Calyx Cure nine-layer pouch technology, explaining that a six-month study with the Cannabis Research Coalition demonstrated it preserves an additional 14 to 18 percent of terpenes and sellable weight by maintaining optimal water activity compared to standard commodity bags. </p><br/><br/>Advertising Inquiries: https://redcircle.com/brands<br/><br/>Privacy & Opt-Out: https://redcircle.com/privacy

  ListenShow Notes

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.