GRC PR 360

GRC PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, GRC PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

GRC PR 360 is a business podcast hosted by Global Results Communications, with 344 episodes on record and a Required Pod Score of 80.

Global Results Communications hosts GRC PR 360, a business show with 344 episodes published.

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  Episode #344

  The Journey from MTV VJ to Healthcare Comms with Jim Shearer

  Sep 30, 202631 min

  Jim Shearer is the Director of Communications at Fox Rehabilitation, a clinician-owned, mission-driven healthcare organization dedicated to improving the lives of older adults. Previously, he worked at MTV Networks, hosting MTV2’s "Subterranean" and VH1’s "Top 20 Video Countdown". He's also the creative force behind "The Brouhaha," a podcast dedicated to the Beastie Boys. On this episode, Jim discusses his journey from MTV VJ to healthcare communications, memorable interviews with David Bowie, Bloc Party, and the Beastie Boys, and how his college students view media differently from previous generations. Key Takeaways: - Jim's notable MTV interviews - Why Gen Z has a much different perspective on media - The fulfilling part of working in healthcare Episode Timeline: 1:35Tod won a contest on Jim's podcast 2:35Jim’s early career and goal to meet the Beastie Boys 4:05Jim’s journey from college radio to MTV 4:55Meeting the Beastie Boys and career milestones 7:53Tod interviewed Ringo Starr 9:17Jim interviewed David Bowie 11:50The hardest band to interview 14:20Tips for on-camera presentation and interview techniques 17:09Jim's students have a different concept of media 19:50What are today's kids missing out on? 23:40Transition from media to healthcare communications 27:45What's the most fulfilling part about working in healthcare? This episode’s guest: • Jim Shearer on LinkedIn • FoxRehab.org • "Live Better Longer" podcast • The Brouhaha Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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  Episode #343

  The Power of Visual Storytelling with San Pedro Fish Market's Mike Ungaro

  Sep 23, 202642 min

  Mike Ungaro is the CEO and Visionary of San Pedro Fish Market, the most visited paid seaside attraction on the West Coast, second only to SeaWorld. He is also the star of the "Kings of FI$H" reality series, now streaming on Amazon Prime, and host of the "Fi$H Factor" podcast. In this episode, Mike shares the fascinating story of the San Pedro Fish Market's origins and how storytelling and social media transformed the business into a regional destination.  Key Takeaways: - How to use storytelling as a marketing strategy  - The fascinating history of the San Pedro Fish Market - Turning your business into a stage Episode Timeline: 1:30The origin story of the San Pedro Fish Market 5:30Mike's grandfather goes legit 7:30Overcoming permit challenges with community support 10:00The expansion and travel distances of customers 13:20The role of social media and viral campaigns 16:45Launching Kings of Fi$h and content marketing 20:15The impact of viral videos and social media exposure 24:00Building a destination brand through storytelling 27:20Working with Shawn Walchef and the birth of the "Fi$h Factor" 29:45The Aji Advantage for doubling income 32:45The emotional arc of creating something great 34:25How visual storytelling makes Mike a better at business 36:00Turning your business into a stage 37:35Storytelling improves the customer experience 38:09The Red Lobster question This episode’s guest: • Mike Ungaro • SanPedroFish.com • KingsofFishMedia.com Subscribe and leave a 5-star review:  https://pod.link/1496390646 •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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  Episode #342

  The Tactical and Emotional Challenges of Scaling an Agency with Laura Hutfless

  Sep 9, 202635 min

  Laura Hutfless is co-founder of FlyteVu, a full-service entertainment marketing and creative strategy agency in Nashville. Laura started FlyteVu in 2015 following a 15-year career as a talent agent at WME and CAA. Under her leadership, FlyteVu has created culture-shifting campaigns that have earned an Emmy, a GRAMMY, multiple Clio Awards, and a spot on the Cannes Lions shortlist. On this episode, Laura shares insights on scaling a company, focusing on the human and emotional challenges, implementing new systems, and changing organizational soundtracks to foster growth and unity. Key Takeaways: - Challenges of scaling a business - Changing organizational mindsets and soundtracks - Finding the right AI balance Episode Timeline: 0:00Introduction to Laura Hutfless and her journey 2:20Insights into talent agencies and their cultural influence 5:45Overview of FlyteVu's evolution and scaling challenges 9:20Purpose-driven work and social impact in campaigns 10:20FlyteVu's scaling challenges 12:15Emotional impact of scaling on staff 13:00Changing organizational soundtracks 17:40The meaning behind FlyteVu's motto 19:45Being inspired by young talent 23:22The desire to do good 26:26Balancing leadership and motherhood 31:30Laura's abundance mindset This episode’s guest: • Laura Hutfless on LinkedIn • FlyteVu.com • FlyteVu on Instagram Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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  Episode #341

  Vet Tix's Big Impact on Military Families and Marketing to Vets with Steve Weintraub

  Sep 9, 202626 min

  Steve Weintraub is the Chief Strategy Officer at Vet Tix and a retired U.S. Marine Corps colonel with more than 30 years of service. He is responsible for marketing the Veteran Tickets and 1st Tix brands, with work spanning public and community relations, campaigns with teams and bowl games, OHH efforts, and events and shows. In this episode, we explore how Vet Tix is making a significant impact by providing free event tickets to veterans, active service members, and first responders, highlighting the importance of community support and effective communication. Key Takeaways: - How to donate tickets and support veterans - Effective communication and marketing to veterans - Vet Tix's mission and history  Episode Timeline: 2:00Introduction to Vet Tix and 1st Tix's mission 3:45How to donate your tickets 5:30Vets can find tickets in their area 6:00How do vets and first responders get tickets 7:15Why is there a small fee? 9:10Events accessible through Vet Tix 12:40Steve's journey from the Marines into marketing 14:30Servicemen have to be great communicators 16:30Vet Tix's impact 18:30How can companies be more successful marketing to veterans? 22:10What are the qualities that make someone a great leader? This episode’s guest: • Steve Weintraub on LinkedIn • Vet Tix's website • 1st Tix's website Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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  Episode #340

  How Agencies Can Turn Legal Into a Profit Center with Sharon Toerek

  Sep 2, 202627 min

  Sharon Toerek is a marketing and intellectual property attorney who helps independent marketing, digital, PR, and creative agencies protect their assets and turn their ideas into revenue. She is the founder of Toerek Law, a firm dedicated to marketing agencies, where she focuses on intellectual property, smart contracts, and regulatory compliance. Sharon also hosts The Innovative Agency podcast and serves as a trusted legal partner to agencies and communities across the United States. In this episode, Sharon Toerek shares insights on how agencies can leverage legal strategies to protect their assets, increase profitability, and navigate the evolving landscape of AI and data privacy regulations. Key Takeaways: - AI legal implications and recent changes - Building strong legal foundations for agencies - Intellectual property protection and monetization Episode Timeline: 1:45 How Sharon chose her focus on IP law 3:40 Interesting clients and creative work in IP law 5:00 Agency legal blind spots and risk areas 6:45 Legal implications of AI in marketing 8:10 Recent legal changes in AI and copyright law 9:20 The parallel between AI regulation and data privacy law 11:00Concerns about AI-generated content and copyright infringement 13:25Future of licensing and copyright in AI 15:45Legal as a profit center for agencies 16:23How smarter contracts protect IP and increase profitability 19:29Tod's copywriting pitches 23:35Conducting a legal audit to eliminate risks This episode’s guest: • Sharon Toerek on LinkedIn • Legal+Creative's website • The Innovative Agency podcast Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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