Gregory Vetter Podcast

Gregory Vetter shares the raw realities of entrepreneurship—the struggles, breakthroughs, and lessons that shaped his journey, as told in Undressed . Tune in for unfiltered insights on resilience, reinvention, and the true cost of success.

Gregory Vetter Podcast is a business podcast hosted by Gregory Vetter, with 62 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Gregory Vetter hosts Gregory Vetter Podcast, a business show with 62 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #45

  More Than a Coach: The Leadership Every Young Athlete Needs

  Aug 12, 202650 min

  Send us Fan Mail A young athlete will eventually forget the final score. They won't forget the coach who believed in them. In this episode, Greg sits down with Brandon Gulley educator, mentor, and founder of the Student Athlete Leadership Academy to discuss why the greatest impact we can have on young people has very little to do with sports. Wins fade. Highlights disappear. Trophies collect dust. Character remains. Greg and Brandon explore what today's student-athletes are really struggling with: comparison, social media, identity, confidence, and the pressure to perform in a world that's constantly watching. They discuss why so many kids simply want to be seen, why parents often don't realize the influence they have, and how mentors can help shape a young person's future long after the game ends. The conversation moves beyond athletics into leadership, responsibility, resilience, accountability, and purpose. Whether you're raising children, leading a business, coaching a team, or trying to become a better mentor, the principles shared in this episode extend far beyond the field. One idea surfaces again and again: Young people don't just need instruction. They need someone who genuinely cares enough to invest in who they're becoming. Because the greatest coaches don't build better athletes. They build better people. Support the show Visit My Website: https://www.gregoryvetter.com/ Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA== TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ My Substack: https://gregoryvetter.substack.com/ Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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  Episode #44

  Borrowed Dreams: Are You Chasing Someone Else's Life?

  Aug 5, 202639 min

  Send us Fan Mail Some dreams are planted. Others are inherited. Long before most of us decide what we want from life, we're handed a picture of what success is supposed to look like. A certain career. A certain income. A certain title. A certain lifestyle. Over time, those expectations become so familiar that we stop asking a simple question: Do I actually want this? In this episode, Greg sits down with Maurice Taylor to explore the idea of Borrowed Dreams —the goals we pursue because they were passed down by parents, culture, comparison, or the people around us. Together, they unpack how easy it is to mistake admiration for purpose, why social status can quietly influence the direction of our lives, and how many people spend years climbing a ladder they never intended to climb. The conversation also explores parenting, youth sports, success, money, creative careers, obsession, and one of the most important questions anyone can ask: How do you know if a dream is truly yours? Greg shares why real dreams don't need constant external validation. They become an obsession. They pull you toward the work instead of pushing you with guilt or expectation. Because the greatest risk isn't failing to achieve your dream. It's succeeding at someone else's. Support the show Visit My Website: https://www.gregoryvetter.com/ Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA== TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ My Substack: https://gregoryvetter.substack.com/ Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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  Episode #43

  Water Off a Duck’s Back: How Resilient People Reset and Move Forward

  Jul 29, 202641 min

  Send us Fan Mail A bad conversation can last five minutes and still occupy your mind for the next five days. Someone criticizes you. A customer calls angry. Your child does not make the team. A business deal falls apart. A stranger cuts you off in traffic. The moment ends—but you continue carrying it. In this episode, Gregory sits down with his brother Brian Vetter to examine one of the simplest and most useful ideas their family passes down to the next generation: Water off a duck’s back. The phrase is not an excuse to ignore reality. It does not mean criticism never hurts, failure does not matter, or every problem should be dismissed. It means recognizing that you still have a choice between what happens and what happens next. You can absorb the moment and allow it to shape your mood, your confidence, and your decisions. Or you can pause, learn what needs to be learned, and reset. Greg and Brian explore why athletes are often trained to recover faster than the rest of us. A missed shot, a bad play, or a hostile crowd cannot be allowed to control the next possession. Elite performers develop physical reset mechanisms—a word written on the wrist, a snapped rubber band, a repeated routine—because they understand that carrying the last play into the next one creates another mistake. The same principle applies to leadership, entrepreneurship, parenting, and everyday life. The conversation examines how much power we surrender to other people’s opinions, why some criticism deserves consideration while other criticism deserves no room in our minds, and how negative energy quietly contaminates the people around us. Greg and Brian also discuss rejection, rumors, time management, personal responsibility, optimism, and the danger of repeatedly asking for advice while refusing to change. One of the most practical questions in the episode is also one of the simplest: Do I care—or should I care? That pause creates distance between the event and your response. It helps you decide whether the situation requires action, reflection, confrontation, forgiveness, or nothing at all. Life will continue pouring water on your back. That part is unavoidable. The question is whether you will carry every drop into tomorrow. Visit My Website: https://www.gregoryvetter.com/ Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA== TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ My Substack: https://gregoryvetter.substack.com/ Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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  Episode #42

  How to Survive Shame Without Letting It Define You | The Gregory Vetter Podcast

  Jul 22, 202637 min

  Send us Fan Mail The morning after Greg lost the company, he woke up carrying something heavier than failure. Shame. Not simply the belief that he had made the wrong decisions—but the feeling that he had become the failure. That he had let people down. That the promises, responsibilities, and expectations he carried had collapsed with the business. That distinction matters. Guilt says, “I did something wrong.” Shame says, “There is something wrong with me.” In this episode, Greg and Moe explore the emotional weight of shame, where it comes from, and why it can either become a teacher or quietly destroy the person carrying it. Greg reflects on the loss of Tessemae’s, the people who depended on him, and the moment he realized that his fear of failure was really a fear of the shame that would follow it. But the conversation goes beyond business. It examines the relationship between shame and honor. Can you feel genuine shame if you do not deeply care about your word, your responsibilities, or the people depending on you? Is shame sometimes evidence that you still have a standard? And what happens in a culture where people no longer feel accountable to anything larger than themselves? Greg and Moe discuss: • The difference between guilt and shame • Why failure can feel like a judgment of your identity • How to process painful emotions without living inside them • The importance of having a healthy release mechanism • Why perspective and gratitude make people more resilient • What sports teach about failure, criticism, and moving to the next play • Why nobody knows—or cares—as much about your mistakes as you think they do • The connection between honor, responsibility, and shame • What it means to keep your word when people depend on you • And why resilience is built by continuing after life knocks you down The point is not to suppress shame. It is to understand what it is trying to tell you. Feel it. Examine it. Learn from it. Then pick yourself up. Because failure may be something that happened to you. It does not have to become who you are. ️ Watch or listen to the full episode of The Gregory Vetter Podcast. Visit My Website: https://www.gregoryvetter.com/ Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA== TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ My Substack: https://gregoryvetter.substack.com/ Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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  Episode #41

  The Blind Spots That Keep Businesses Small | The Gregory Vetter Podcast

  Jul 15, 202631 min

  Send us Fan Mail For years, Greg assumed the most successful people in business knew something he didn’t. There had to be a hidden strategy. A private playbook. Some closely guarded secret that would finally make everything work. There wasn’t. What he eventually learned was simpler and far more uncomfortable: every entrepreneur, product, and business has a blind spot. The difference between growth and stagnation often comes down to whether you can recognize yours before it becomes an expensive lesson. In this episode, Greg and Moe examine the parts of entrepreneurship that rarely make it into the motivational speeches. Greg revisits the early days of Tessemae’s and explains how an uncompromising commitment to quality created a product that loyal customers loved but that the broader market did not immediately understand. The dressing was real, fresh, and made with olive oil. It also solidified in the refrigerator, created confusion on the shelf, and became a barrier to purchase. The answer wasn’t to abandon quality. It was to understand the consumer. By reformulating the product without sacrificing what made it special, the company created something the wider market could adopt—ultimately increasing shelf sales by 300 percent. That lesson extends far beyond salad dressing. Greg and Moe discuss: • Why starting a business is often the easiest part • The blind spots that quietly prevent companies from scaling • Why a great product can still fail with bad packaging • The difference between personal preference and consumer demand • How to remove barriers that give customers a reason to say no • Why authenticity and memorability matter as much as quality • The danger of being only slightly better than everyone else • Why entrepreneurs search for secret strategies that do not exist • How personal blind spots affect careers, relationships, health, and performance • And why progress often begins when you admit that you may be the problem The episode also explores the emotional reality of entrepreneurship: the swings between abundance and uncertainty, the irrational amount of risk founders accept, and the discipline required to keep moving when the outcome is unclear. There is no perfect strategy that eliminates difficulty. There is only the willingness to look honestly at what is not working, fix it, and keep going. Because the obstacle you can see can usually be addressed. It’s the one you refuse to see that costs you everything. Visit My Website: https://www.gregoryvetter.com/ Podcast: https://youtube.com/@gregoryvetter?si=pMLS8CMW_tqaBFGi Instagram: https://www.instagram.com/glvetter?igsh=MW5rN2tqeWdreXJ1cA== TikTok: https://www.tiktok.com/@gregorylvetter?_r=1&_t=ZP-917lH2Ah5Tz Youtube Shorts: https://youtube.com/@gregoryvettershorts?si=Qg4bRQL4xmRl8cwQ My Substack: https://gregoryvetter.substack.com/ Purchase My Books Here: https://www.amazon.com/stores/Gregory-L.-Vetter/author/B0DSJRHJQS?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=a24a52fb-666f-43a2-9eeb-40b8266ae702

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