
Grit Branded
Bringing Rodeo to Life: Bo Gardner on the Work Behind the Events
This week on the Grit Branded Podcast, Brad sits down with Bo Gardner, Vice President of Corporate Marketing and General Manager of the Junior National Finals Rodeo. Bo shares about his career in the rodeo industry and the work that goes into bringing major events like the National Finals Rodeo, Cowboy Christmas, and the Junior National Finals Rodeo to life. From managing corporate partnerships and sponsorships to overseeing event operations and entertainment, Bo offers a look at the people, planning, and behind-the-scenes work that make these events possible. He also shares insight into the opportunities that come with being part of the rodeo industry and the importance of continuing to build on the sport’s future.

