
Grit Branded
Ep. 99: More Than Eight Seconds: Jaden Hays on Bull Riding, Livestock and the Work Behind It
Young PBR bull rider Jaden Hays joined Brad in Montana during Big Sky PBR to talk about the sport from a perspective shaped by more than what happens at the rodeo. Jaden’s experience caring for livestock has given him a deep appreciation for the animals he rides, from understanding their body language and individual personalities to learning how to read and work with them. That connection to stock has become an important part of his passion for bull riding. Jaden also shares the impact being part of the Texas Rattlers is having on his career and what it means to be surrounded by some of the best riders in the sport. They discuss the mindset, training and nutrition that go into performing at the highest level, and how the people around Jaden are shaping him as he builds his own career.

