Grow Law Podcast

The Grow Law Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

Grow Law Podcast is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Grow Law Podcast, a business show with 0 episodes published.

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  Episode #162

  Fire Clients Faster. Raise Your Rates Sooner. 10 Years of Law Firm Lessons — with Andrew Lopez

  Aug 19, 202635 minS1

  Send us Fan Mail Only 1% of law firms can sustain $1M past 3 years. This lawyer did it for 10. In this episode, guest host Andy Goldstrom, Principal Advisor at Grow Law, sits down with Andrew Lopez, founder of Sequoia Legal, a Denver-based boutique firm, celebrating its 10-year anniversary. Andrew breaks down why he left big law during the '09 downturn, how a business coach (and one really critical hire) got him out of answering every intake call himself, and why he pulled back on Google Ads to reinvest elsewhere. Hear Andrew's warning about relying too heavily on AI for legal work. As he puts it, AI can be a powerful tool, but "it's your ass on the line" when you're the one giving the final legal advice. Tune in now. About Andrew Lopez: Andrew Lopez is the founder and managing member of Sequoia Legal, a Denver corporate and international trade firm he built from scratch in 2016 after years at large firms, including Skadden, Arps, Slate, Meagher & Flom. He and his team advise companies on everything from entity formation and cross-border transactions to U.S. export controls and sanctions compliance, representing clients across Colorado and around the world. Roughly 80% of Sequoia's corporate work stays close to home in Colorado, while its international trade practice reaches clients as far away as the Middle East, Germany, and England. Andrew has partnered with Grow Law for six years, using data-driven marketing, content, and reputation strategy to grow Sequoia's online presence into a real business asset. Andy and Andrew explore: — The breaking point that caused Andrew to leave Big Law, and what finally pushed him to build Sequoia Legal. — How lawyers can use AI (without putting their firm at risk), including avoiding the very real confidentiality and hallucination concerns. — The #1 marketing mistake that had Andrew drowning in calls, and how he built a system to spot qualified opportunities quicker. — Why Andrew stopped investing in Google Ads, and the ROI analysis that changed where he put his marketing dollars. — How Andrew turned his website, reviews, and online presence into a lead-gen asset instead of relying only on referrals. Main Takeaways from the Episode: — Audit your current marketing spend against real ROI data this quarter, not just gut feel, before renewing any ad budget. — Build a review request into every closed matter this month. It's one of the most overlooked growth levers for law firms. — Set a minimum retainer policy today, and benchmark your hourly rates against the market this year so you stop leaving money on the table. Connect with Andrew Lopez: • Website: https://sequoialegal.com/ • LinkedIn: https://www.linkedin.com/in/andrew-lopez-a3081b67 Connect with Andy Goldstrom: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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  Episode #161

  16X in 8 Years: How Private Equity Will Affect Your Law Firm Exit — with Tom Lenfestey

  Aug 12, 202634 minS1

  Send us Fan Mail Private equity isn't just knocking on your law firm's door anymore. It's already inside the building. In this episode, Sasha Berson welcomes back Tom Lenfestey, attorney, CPA, and founder of The Law Practice Exchange, for his second appearance on the show. Tom just published The Exit Blueprint, and he breaks down how new ownership rules in Arizona and Puerto Rico cracked the door open for outside capital, and what it actually takes for your firm to hit the numbers buyers want. They also swap real valuation stories, including Sasha's own business, which grew 16 times in value in just eight and a half years. Tune in today. About Tom Lenfestey: Tom Lenfestey is an attorney, CPA, and the founder and CEO of The Law Practice Exchange (LPE), the marketplace and advisory firm built specifically for law firm sales, acquisitions, and succession planning. He launched LPE in 2013 after watching other professionals, like dentists and CPAs, plan structured exits that lawyers simply weren't given the tools to plan for themselves. Tom has guided attorneys through more than $350 million in law firm transactions, and his new book, The Exit Blueprint, lays out a stage-by-stage framework for planning, preparing, and executing a successful law firm transition. Sasha and Tom explore: — The two states that changed who's allowed to own a law firm, and how this affects you — The exact EBITDA number private capital wants to see before they'll even take your call — Why some of the biggest platform plays are now chasing 20 million in EBITDA — Why your marketing spend is really an investment in exit value, not just lead generation — How a rushed exit can shrink a $2 million pipeline down to a $400,000 payout — Which practice areas (after personal injury) are next in line for private capital Main Takeaways from the Episode: — Audit your firm's EBITDA against Tom's benchmark: $5 to $10 million is the current minimum for the personal injury buyers active in the market today — Redirect one marketing dollar this quarter toward brand-building instead of pure lead generation. Buyers pay multiples on the difference — Schedule a professional valuation this year, even if you're not planning to sell for a decade Connect with Tom Lenfestey: • Website: https://thelawpracticeexchange.com • LinkedIn: https://www.linkedin.com/in/tomlenfestey Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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  Episode #160

  The Inside Story: How Missouri's Fastest-Growing PI Firm Is Closing In on $50M — with A.J. Bruning

  Aug 5, 202638 minS1

  Send us Fan Mail Most law firms grow 3 to 5% a year. This one grew 100% in 2024. In this episode, Sasha Berson sits down with A.J. Bruning, co-founder of The Bruning Law Firm, who started his firm in 2016 with four people and has since built it into a nearly 100-employee operation closing in on $50 million. A.J. breaks down why his first big decision was getting himself out of practicing law entirely, how one unusual hire gave them a *huge* edge in Google Ads (you have to hear this), and how he cut average case time from 18 to 10 months. They also dig into the private equity wave now hitting the legal industry. Is your firm on PE's radar? It might be! Tune in now. About A.J. Bruning: A.J. Bruning is the co-founder of The Bruning Law Firm, the personal injury practice he launched in St. Louis in 2016 alongside his father and brother, starting with just one paralegal and a handful of cases. A former prosecuting attorney who tried 30 jury trials in four years, A.J. shifted out of the courtroom to focus on the firm's marketing, technology, and operations. Under his leadership, the firm adopted the Entrepreneurial Operating System, built its own case management system on Salesforce, and has landed on the Inc. 5000 list of fastest-growing companies. Today he's focused on turning the firm's data into what he calls a "layer of intelligence" powered by AI. Sasha and A.J. explore: — How A.J. stepped away from practicing law to do *this* — and how it set them on track to hit $50M. — How adopting the Entrepreneurial Operating System (EOS) made every department rigorously consistent — Why buying leads across the entire state of Missouri (not just St. Louis) led to cheaper cases in less competitive markets — How A.J. made an unusual hire to run Google Ads, and why it became one of their smartest recruits — Why A.J. is building a "layer of intelligence" powered by AI on top of his firm's data Main Takeaways from the Episode: — Audit your case data by stage. A.J. cut average case age from 18 months to 10 just by tracking it consistently. — Map your BHAG backward. Write down where you want to be in five years, then work backward to today's systems, headcount, and marketing spend. — Build a "layer of intelligence" on your data this quarter. Clean, organize, and centralize your data before layering AI on top of it. Connect with A.J. Bruning: • Website: https://www.bruninglegal.com/ • LinkedIn: https://www.linkedin.com/in/ajbruning/ Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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  Episode #159

  Stop Being Forgettable: The *Smart* Referral System Built By a 31-Year Lawyer Coach — with David H. Freeman

  Jul 29, 202636 minS1

  Send us Fan Mail Lawyers bill an average of just 1.8 hours a day. Where do the other 6 hours go? In this episode, Sasha Berson sits down with David Freeman, J.D., who has coached 10,000+ lawyers. David explains the *single-most important skill* you were never taught: how to turn relationships into revenue. He breaks down the "memory matrix" system to *never* lose a referral source, the "bio problem" costing lawyers new business, and the ChatGPT prompt to turn 2 referral sources into 10. BONUS: Hear the $100 bill trick that stopped millionaire partners from showing up late to meetings. Tune in today. About David H. Freeman: David H. Freeman, J.D., is the founder of David Freeman Consulting Group and the creator of Lawyer BookBuilder®, an online training and accountability system built to turn lawyers into rainmakers. Over more than 30 years, he has trained and coached over 10,000 lawyers and worked with more than half of the Am Law 200. A member of the National Law Journal Hall of Fame, David has been voted the #1 business development coach and consultant in the U.S. for multiple consecutive years and has authored or co-authored 14 books on law firm growth and leadership. He's also the creator of BD Buddy, a gamified platform that sends lawyers weekly business development check-ins. Sasha and David explore: — Why you must forget "success measures" (revenue) and focus on "progress measures" (the actions that drive it) — David's "memory matrix" system to never lose track of a referral source — The #1 thing your law firm bio is missing (it’s costing you new business) — Why a quick video is far better than an email to build client relationships — The $100 bill trick that stopped millionaire partners from showing up late to meetings Main Takeaways from the Episode: — Audit your referral sources this month. If you have two or three, David's benchmark is to build toward ten over the next few years. — Schedule one recurring block each week for a single business development habit, and track it with a simple yes/no check-in. — Identify one relationship you've been managing entirely over email, and send a short video message instead this week. Connect with David H. Freeman: • Website: https://davidfreemanconsulting.com • LinkedIn: https://www.linkedin.com/in/davidfreemanconsulting Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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  Episode #158

  One Law Firm's Profits Shot Up By 30%… Once They Fixed *This* — with Shireen Hilal

  Jul 22, 202646 minS1

  Send us Fan Mail Most law firm owners ask, "How do I get more clients?" This CEO asks, "Why am I losing the people already calling me?" In this episode, Sasha Berson welcomes Shireen Hilal, Founder and CEO of Maior Consultants, who grew one national firm's revenue by 20% and profits-per-partner by 30%. She exposes an uncomfortable truth: *Most* law firms drop the ball with intake after blowing thousands on ads. As she puts it, “Leaky buckets are an expensive way to gather water!" Shireen also reveals her one-page FAQ trick that instantly upgrades your client experience, and the *genius* move of hosting an intimate 6-person dinner that makes you the go-to lawyer across your entire market. Don’t miss this! About Shireen Hilal: Shireen Hilal is not your typical consultant. She spent 10 years as an AmLaw100 litigator, then walked into some of the biggest professional services firms in the world, leading operations for a $1B KPMG division, driving growth at BDO, and serving as COO of a national law firm where she grew revenue by 20% and profits-per-partner by 30%. Today, she runs Maior Consultants (maior means "bigger" in Latin), helping law firms of every size (from 4-attorney boutiques to 300-lawyer organizations) build revenue, fix their profit margins, and achieve their most ambitious growth targets. Sasha and Shireen explore: — The #1 intake mistake that scares away prospects in the first 30 seconds, *after* you've already paid to reach them. — The one-page FAQ trick: How you can avoid getting chased by frustrated clients for answers on their case. — The *genius* referral dinner strategy that costs nothing and works with just 2 employees. — (Important!) The Four Seasons vs. Motel 6 question you *must* answer before spending another dollar on ads. Main Takeaways from the Episode: — Audit your intake this week: have someone call your firm during business hours and test pickup rate, warmth, and ability to answer basic questions — then fix what's broken before spending another dollar on ads. — Identify your top 3 referral sources and arrange a private dinner around them. Show up with a one-page branded FAQ they can hand to their clients. — Run a profit margin reality check: if net profit is below 20%, map your top cost line items — labor, rent, marketing — and set a concrete goal to reach 30–40% within the next 12 months. Connect with Shireen Hilal: Website: https://www.maiorconsultants.com/ LinkedIn: https://www.linkedin.com/in/shireenhilal/ Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

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