Grow with Evergreen | Growth Marketing Podcast

The leading marketing podcast for home, garden, and lifestyle brands.Join Aaron Rudman-Hawkins, Founder of The Evergreen Agency, as he speaks with the people behind the UK’s most ambitious brands, exploring what’s working, what’s not, and where marketing is heading next.Real conversations. Real insight. Real growth.Watch here: https://theevergreenagency.co.uk/hub/

Grow with Evergreen | Growth Marketing Podcast is a business podcast hosted by Evergreen, with 79 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Evergreen hosts Grow with Evergreen | Growth Marketing Podcast, a business show with 79 episodes published.

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  Grow with Evergreen | Growth Marketing Podcast

  £180 Million in Marketing Lessons: What the Biggest Home & Garden Brands are Doing

  Jul 15, 202649 min

  What does speaking to 10 guests with a combined revenue of £180 million teach you about the current world of home and garden sector brands? Instead of our usual guest interview, Darren and Aaron are diving deep into the biggest marketing insights we’ve learned from our last 10 guests. Combined, these incredible home, garden, and lifestyle brands generate over £180 million in annual revenue. We are breaking down exactly what they are doing to scale, what they are avoiding, and how you can apply these lessons to your own brand. If you are a business already doing serious revenue and looking to make smarter marketing decisions, this practical, experience-led discussion is for you *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Digital strategy Paid search Paid social Video & motion Graphics & print Data & insights We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stories/Home & garden hub Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.uk Find us on YouTube: https://www.youtube.com/@theevergreenagency LinkedIn: https://www.linkedin.com/company/theevergreenagency/ Instagram: https://www.instagram.com/theevergreenagency/ TikTok https://www.tiktok.com/@theevergreenagency Helping home and garden brands grow, season after season.

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  Grow with Evergreen | Growth Marketing Podcast

  £2M in Hot Tub Sales Using Leaflets and Localised Ads

  Jul 1, 20261h 9m

  How to Sell High-Ticket Lifestyle Products Online (When Conversions Happen In-Person) How do you sell high-ticket lifestyle products online when the real conversion happens face-to-face in a showroom? In this episode of Grow with Evergreen , we dive deep into the world of outdoor living, hot tubs, and swim spas to uncover exactly how to bridge the gap between digital marketing and physical sales. We are joined by Christina Mantoura Gough, the high-energy owner of The Hot Tub and Swim Spa Company, a multi-award-winning, multi-million-pound powerhouse in the wellness space. Christina shares her honest experiences navigating the post-COVID market, balancing localised paid media, and maintaining a rock-solid focus on customer experience. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. Whether you're an ecommerce brand or a brick-and-mortar business, we can help you. Our services include: Digital strategy Paid search Paid social Video & motion Graphics & print Data & insights We have a proven 7-step process that takes your brand from where it is today to where you want it to be, delivering measurable growth through a perfect blend of strategy, creative, and campaigns, all tailored to your business. Find out more: https://theevergreenagency.co.uk/our-services/Home & garden stories Our case studies tell the full story - from the strategy, paid media insights, and creative, to the results, alongside reflections from clients and our team. Understand the decisions that moved the needle, see the numbers, and take away lessons to accelerate your own growth. Watch here: https://theevergreenagency.co.uk/stories/Home & garden hub Watch, learn, and apply: our podcast, expert sessions, and behind-the-scenes agency series deliver marketing that helps home & garden brands grow faster, online and in-store. Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.uk Find us on YouTube: https://www.youtube.com/@theevergreenagency LinkedIn: https://www.linkedin.com/company/theevergreenagency/ Instagram: https://www.instagram.com/theevergreenagency/ TikTok https://www.tiktok.com/@theevergreenagency Helping home and garden brands grow, season after season.

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  Grow with Evergreen | Growth Marketing Podcast

  Taylors Bulbs: £19M in Wholesale Bulb Brand Growing Through Education

  Jun 17, 202651 min

  How do you market a product that looks like a plain brown root today, requires a six-month waiting period before the customer sees the final result, and relies almost entirely on physical B2B retail channels? In this episode of Grow with Evergreen , Aaron and Darren catch up with Ian and Charlotte from Taylors Bulbs, a remarkable fourth-generation, £19 million UK agricultural and horticultural legacy brand. While they run a small direct-to-consumer ecommerce operation, their bread and butter is supplying the nation's premier garden centres, high-street retailers, and supermarkets. Ian and Charlotte share an exclusive look at how a traditional wholesale titan manages to bridge the gap between B2B distribution and consumer desire. We dive into the psychology of the delayed purchase payoff, the art of simplifying chaotic point-of-sale marketing, and how showing the authentic, unpolished reality of farm life can capture millions of views online. ***Evergreen is a growth marketing partner working exclusively with home, garden, and lifestyle brands.We support businesses at different stages of growth, from growing brands looking to build momentum through focused, well-scoped execution, to established brands that need a strategic partner to help manage complexity and scale sustainably.Rather than offering one-size-fits-all services, we tailor how we work to match a brand’s stage of growth, ambition, and requirements. This includes strategic Growth Partnerships, execution-led Growth Retainers, and our single-channel Growth Services for businesses that require standalone specialist support.Our role is to bring structure, clarity, and momentum to marketing, helping brands move forward with confidence and make better growth decisions over time.Home & garden storiesOur case studies share the full story - the thinking, the work, and the results, told alongside the brands we partner with.Watch here: https://theevergreenagency.co.uk/stories/Home & garden hubInsights, ideas, and real-world perspectives on growing home and garden brands - shared through our podcast, sessions, and behind-the-scenes content.Watch here: https://theevergreenagency.co.uk/hub/Get in touch01865 306889theevergreenagency.co.ukhello@theevergreenagency.co.ukFind us onYouTube: https://www.youtube.com/@theevergreenagencyLinkedIn: https://www.linkedin.com/company/theevergreenagency/Instagram: https://www.instagram.com/theevergreenagency/TikTok https://www.tiktok.com/@theevergreenagency

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  Grow with Evergreen | Growth Marketing Podcast

  How Plumbs Built a £20M Home Furnishings Family-Run Brand

  Jun 3, 20261h 6mS0

  <p>How a £20M Legacy Brand Scales Using AI, TV & Omni-Channel Marketing with Sarah Page, MD of Plumbs.</p><p>How do you scale a traditional £20M home service business when your core channel is shifting, your target market is aging, and new customers don’t buy the same way?</p><p>In this episode of Grow with Evergreen, Aaron and Darren sit down with Sarah, the Managing Director of Plums, a spectacular 75-year-old UK home interiors brand specialising in made-to-measure sofa covers, curtains, and reupholstery.</p><p>Sarah shares a behind-the-scenes look at how their legacy family business rode the...

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  Grow with Evergreen | Growth Marketing Podcast

  How Bunches are building a £20M flower brand

  May 20, 20261h 14mS0

  <p>In this episode of Grow with Evergreen, we sit down with Dan Sinnott, Head of Marketing at Bunches, a heritage floristry brand that has blossomed from a 1989 Mansfield market stall into a £20 million turnover powerhouse.</p><p>Dan shares how Bunches is navigating the “death of traditional search” and skyrocketing acquisition costs by shifting their focus from cold automation to human-centric brand building. We dive deep into their strategy to reach £20 million in turnover, including their move toward AEO (Answer Engine Optimisation) and the importance of “customer cuddles”.</p><p>In this episode, you’ll learn about the evolution of a legacy b...

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