Grow Your B2B SaaS

We will discuss everything on growing your B2B SaaS, hosted by Joran Hofman, Founder of Reditus. When growing your B2B SaaS you run into a lot of things; we will cover how to generate your first-paying clients, achieve product-market fit, create a go-to-market plan, and more in-depth information about any marketing channel. Or, when thinking about funding, we will cover bootstrapped stories to fund your SaaS with external money. As Joran is a founder himself of a B2B SaaS, he will ask the questions for you. B2B SaaS, SaaS, Grow My SaaS, SaaS Advice, SaaS founder, SaaS podcast.

Grow Your B2B SaaS is a business podcast hosted by Joran Hofman, with 155 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Joran Hofman hosts Grow Your B2B SaaS, a business show with 155 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #23

  S7E23 – How to grow your B2B SaaS to 10M ARR? Advice from 21 experts

  Dec 23, 202531 minS7

  <p>Season seven of the Grow Your B2B SaaS podcast centered on one core ambition: how to grow from early validation at 10K MRR to meaningful scale at 10M ARR. Across the season, founders, operators, and leaders shared practical guidance on product-market fit, hiring, go-to-market systems, partnerships, pricing, revenue operations, community, expansion revenue, and more. This summary distills their insights as shared in the episodes—nothing theoretical, nothing added beyond what they discussed—into a single, coherent narrative designed to help you focus, execute, and build momentum.</p><p>From the outset, the thesis is clear. There are patterns you’...

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  Episode #22

  S7E22 – How to grow your B2B SaaS to 10M ARR? Advice from 21 experts

  Dec 18, 202528 minS7

  <p>Every episode of season seven asked the same question: what advice would you give a SaaS founder who is just starting out and aiming to go from zero to 10K MRR? This summary brings together the most practical and battle-tested suggestions from dozens of founders, operators, and go-to-market leaders. The focus is squarely on what works early on—how to find your first customers, validate demand, price correctly, and build momentum without burning too much cash. Across the conversations, certain patterns emerged repeatedly, alongside a few conflicting insights that provide nuance. The episodes cover founder-led growth, go-to-market motion, pricing ta...

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  Episode #21

  S7E21 - How AI Will Rewrite SaaS GTM in 2026: Pricing, Efficiency & Sales Automation with Jacco van der Kooij

  Dec 16, 202520 minS7

  <p>In this episode of the Grow Your B2B SaaS podcast, host Joran welcomes back Jacco van der Kooij, founder of Winning by Design, to unpack how AI-native SaaS companies are changing the rules of growth, pricing, and go-to-market in 2026. The conversation covers why real-time user-level data is becoming the defining competitive advantage, the pitfalls and promise of usage-based pricing for AI products, the existential challenge of inference costs for freemium models, and the enduring importance of subscriptions with smart hybrid elements. It also dives into how AI will replace the majority of sales tasks, the 30 percent of human...

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  Episode #20

  S7E20 - How SaaS Companies Will Scale in 2026: GTM Efficiency, RevOps, and Word-of-Mouth Growth with Koen Stam

  Dec 11, 202519 minS7

  <p>How will SaaS Companies scale in 2026? The next era of SaaS growth won’t be won by adding more reps, more tools, or more noise. In this episode, go-to-market operator Koen Stam (Personio) breaks down why 2026 will mark a decisive shift from people-heavy scaling to process-first, data-driven, efficiency-led growth—and what founders must do now to stay ahead.</p><p>Koen oversees international revenue operations across Benelux, DACH, the Nordics, Spain, and beyond, and he brings a rare operator’s lens to the future of GTM. He unpacks how founder-led, sales-led, and hybrid motions will evolve; why RevOps is about...

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  Episode #19

  S7E19 - How SaaS GTM Will Change in 2026: Thought Leadership, Intent Signals & AI-Powered Growth with Glenn Miseroy

  Dec 9, 202520 minS7

  <p>How SaaS GTM Will Change in 2026? In this episode of the Grow Your B2B SaaS podcast, host Joran welcomes Glenn Miseroy, co-founder and CEO of Expandii, a cloud-based LinkedIn automation solution. Over the past six years, Expandii has grown to a team of 45 and scaled to 10 million ARR. The conversation digs into how go-to-market motions will evolve by 2026, why employee-led thought leadership will become central to growth, how AI will reshape ideation and timing, and why signal-based, intent-driven approaches must replace traditional lead lists. Glenn also shares how he would rebuild a go-to-market motion from scratch, how to...

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