Episode #69
Episode 69: Behind every powerful brand is a story most people never see, with Kaddy Thomas
In this episode, Kaddy Thomas, founder of Careers Collective, shares how one deeply personal experience became a mission-driven organisation supporting people who provide additional support to their loved ones. What began as Kaddy navigating the complexities of a 24/7 care package for her son Elijah, has evolved into a growing organisation helping people build resilience, improve wellbeing, and feel less alone through coaching and support programmes. But this conversation goes far beyond the practicalities of running a purpose-led business. Kaddy shares the realities of building an organisation around lived experience, the emotional weight of leading a team, and why finding the right language can completely change how people connect with your message. From repositioning the organisation to reach a wider audience, to embracing media opportunities such as a recent BBC Songs of Praise feature, this is a fascinating look at what happens when passion meets purpose. If you've ever wondered how to turn your story into something that genuinely helps others, or how to communicate a complex message in a way that resonates, this episode offers plenty of inspiration. Because sometimes the most impactful organisations aren't built from a business plan. They're built from lived experience, determination, and a desire to make life a little easier for someone else. NOTES: You can find out more about Kaddy and the Carer’s Collective here and you can find Kaddy on LinkedIn here . Download the free brand story audit Visit the Big Brand Impact website to learn more about brand communications Follow Amanda on Instagram
